WMIL-FM (106.1 MHz) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Waukesha, Wisconsin Waukesha ( ) is the county seat of Waukesha County, Wisconsin, United States. It is part of the Milwaukee metropolitan area. Its population was 71,158 at the 2020 census. The city is adjacent to the Village of Waukesha. History The area tha ...

, and serving the

Greater Milwaukee The Milwaukee metropolitan area (also known as Metro Milwaukee or Greater Milwaukee) is a major metropolitan area located in Southeastern Wisconsin, consisting of the city of Milwaukee and the surrounding area. There are several definitions of the ...

/Southeast

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

radio market. It carries a

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned by

iHeartMedia iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

. The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are located in the Milwaukee suburb of

Greenfield Greenfield or Greenfields may refer to: Engineering and Business * Greenfield agreement, an employment agreement for a new organisation * Greenfield investment, the investment in a structure in an area where no previous facilities exist * Greenf ...

. WMIL-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would h ...

(ERP) of 12,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to the ...

site is in Milwaukee's North Side off Humboldt Boulevard near

Estabrook Park Estabrook Park is a Milwaukee County park in the village of Shorewood, Wisconsin and is home to the WITI TV Tower and the historic Benjamin Church House. It was named for Charles E. Estabrook, a distinguished Wisconsin lawyer and politician, an ...

and the

Milwaukee River The Milwaukee River is a river in the state of Wisconsin. It is about long.U.S. Geological Survey. National Hydrography Dataset high-resolution flowline dataThe National Map, accessed May 19, 2011 Once a locus of industry, the river is now the c ...

. WMIL-FM broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

hybrid format. The HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compres ...

airs

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from mainstream or commercial ...

from the 1990s and 2000s as "Alt 2K."

History

WAUX-FM, WAUK-FM

On January 1, 1962, the station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A digi ...

as WAUX-FM,

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to WAUX 1510 AM. The stations were owned by the Waukesha Broadcasting Company. At the time, WAUX-FM’s effective radiated power was 3,800 watts, a fraction of its current output. Because WAUX was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, the two stations

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simul ...

during the day and programming continued on WAUX-FM at night. A few years later in 1965, they became WAUK and WAUK-FM respectively. During the 1970s, WAUK-FM aired a

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator mu ...

format.

WMIL-FM

In December 1975, the station adopted the WMIL-FM

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally ass ...

(originally used by 95.7 FM). Stebbins Communications acquired the two stations in 1975. For a time, WMIL-FM was dark when Stebbins went bankrupt. The AM station had already been sold to another company in 1977. Charter Broadcasting, which already owned

WOKY WOKY (920 AM, "The Big 920") is a commercial radio station in Milwaukee, Wisconsin, United States. It is owned and operated by iHeartMedia and broadcasts a sports format affiliated with Fox Sports Radio. Its studios and offices, which became the ...

920 AM, purchased WMIL-FM in 1979. The company sold WOKY and WMIL-FM to Sundance Broadcasting in June

1983 The year 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call. Events January * January 1 – The migration of the ARPANET to TCP/IP is officially completed (this is considered to be the beginning ...

. The

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...

format was starting to age in the 1980s and the new owners had a different plan for WMIL-FM.

Country music

The present country format was launched on WMIL-FM, competing against 102.9 WBCS (now

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

station WHQG). As a country station, WMIL-FM has long been successful in the local ratings.

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

, a forerunner to today's iHeartMedia, bought WMIL-FM and WOKY for $40 million in 1997.Broadcasting & Cable Yearbook 2005 page D-576
/ref> In

2007 File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple Inc., Apple's first iPhone (1st generation), iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakis ...

, WMIL-FM was voted "Top Country Station in a Large Market". The station competes with country stations in surrounding suburbs ( WMBZ in West Bend and WVTY in

Racine Jean-Baptiste Racine ( , ) (; 22 December 163921 April 1699) was a French dramatist, one of the three great playwrights of 17th-century France, along with Molière and Corneille as well as an important literary figure in the Western traditi ...

), but generally has outdone any competitors in Milwaukee proper since the mid-80s.

Current programming

The station's local morning show is co-hosted by Shaun Ridder, Scott Dolphin, and Shannen Oestereich, with afternoons hosted by assistant program director/music director Shanna "Quinn" Hoy. Other shifts are voicetracked by iHeart country hosts such as Billy Greenwood (late mornings/noontime) and Ric Rush (evenings). Syndicated programming includes ''CMT After Midnite With Granger Smith'' in overnights, with ''

Bob Kingsley's Country Top 40 ''Bob Kingsley's Country Top 40 with Fitz'' (sometimes abbreviated as CT40) is an American country music radio countdown show created by former ''American Country Countdown'' host Bob Kingsley, who hosted the show from its January 2006 debut unti ...

'' and a weekly best-of edition ''

The Bobby Bones Show ''The Bobby Bones Show'' is an American nationally syndicated country music radio show aired during the morning drive. The Bobby Bones Show originated in Austin, Texas, but now originates from studios at WSIX-FM in Nashville. The show is syndic ...

'' on weekends to keep local exclusivity of that show with iHeartMedia.

References

External links

FM 106.1
* {{coord, 43.096, N, 87.904, W, type:landmark_region:US_source:FCC, display=title MIL-FM Radio stations established in 1962 IHeartMedia radio stations