WMGU (106.9 FM) is an

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

music formatted

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

in the

Fayetteville, North Carolina Fayetteville () is a city in and the county seat of Cumberland County, North Carolina, United States. It is best known as the home of Fort Bragg, a major U.S. Army installation northwest of the city. Fayetteville has received the All-America C ...

, United States, market, and licensed to

Southern Pines Southern Pines is a town in Moore County, North Carolina, Moore County, North Carolina, United States. The population was 12,334 as of the 2010 United States Census. History Southern Pines was founded as a winter health resort for Northeastern U ...

. It is owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

. Its studios are located in west Fayetteville, and its transmitter is located in

Raeford, North Carolina Raeford is a city in Hoke County, North Carolina, United States. Its population was 4,611 at the 2010 census, and in 2018, the estimated population was 4,962. It is the county seat of Hoke County. History John McRae and A.A. Williford operated ...

. The station broadcasts the

Steve Harvey Broderick Stephen Harvey Sr. Also aired August 16, 2015. (born January 17, 1957) is an American television host, producer, actor, and comedian. He hosts ''The Steve Harvey Morning Show'', ''Family Feud'', '' Celebrity Family Feud,'' the Miss U ...

morning show and ''The

D.L. Hughley Darryl Lynn Hughley (; born March 6, 1963) is an American actor and stand-up comedian. Hughley is best known as the original host of BET's ''ComicView'' from 1992 to 1993, the eponymous character on the ABC/UPN sitcom ''The Hughleys'', and as on ...

Show'' and ''The

Keith Sweat Keith Sweat (born July 22, 1961) is an American singer, songwriter, record producer, and an early figure in the new jack swing musical movement. He is known for his collection of hits including "I Want Her", " Make It Last Forever", "I'll Give A ...

Hotel''.

History

At one time, the 106.9 frequency was home to

WIOZ-FM WIOZ-FM (102.5 FM) is a radio station broadcasting an adult contemporary format. Licensed to Southern Pines, North Carolina, United States, the station is currently owned by Meridian Communications. L.L.C. and features programming from Premiere R ...

, which moved to 102.5 FM in 1995. WKQB played 1970s rock hits and later

classic rock Classic rock is a US radio format which developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, the classic rock format comprises rock music ranging generally from the mid-1960s through the mid 1990s, primar ...

before switching to

mainstream urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso Mu ...

and then

country A country is a distinct part of the world, such as a state, nation, or other political entity. It may be a sovereign state or make up one part of a larger state. For example, the country of Japan is an independent, sovereign state, while the ...

.Michael Futch, "'B107' is now 'Power 107'", ''The Fayetteville Observer'', March 17, 2002.

John Boy and Billy John Isley (born August 15, 1956) and Billy James (born August 31, 1957), known as John Boy & Billy, are American radio personality, radio hosts based in Charlotte, North Carolina. Their comedic morning program ''The John Boy & Billy Big Show'' br ...

made their debut on the station early in 1997 and moved to

WRCQ WRCQ (103.5 FM) is a radio station broadcasting a mainstream rock music format. Licensed to Dunn, North Carolina, United States, it serves the Fayetteville area. The station is currently owned by Cumulus Media. Its studios are located in wes ...

in 2002.

Cumulus Broadcasting Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...

bought the station from Muirfield Broadcasting in 2000. In September 2005, Jeff "Goldy" Gold, who had worked for 22 years in

Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

, 12 of those at

WBIG-FM WBIG-FM (100.3 FM) is a commercial radio station licensed to Washington, D.C. It has a classic rock radio format and is owned by iHeartMedia, Inc. The studios and offices are in Rockville, Maryland. WBIG-FM has an effective radiated power ...

, replaced

Rick and Bubba ''The Rick and Bubba Show'' is an American comedy radio show based in Birmingham, Alabama. Nationally syndicated and produced at WZZK-FM, the show is live every weekday for five hours and is hosted by Rick Burgess and Bill "Bubba" Bussey. ...

in the morning.Michael Futch, "Layoffs Claim Radio Hosts," ''The Fayetteville Observer'', February 10, 2009. WKQB 106.9 made a switch to WFVL with an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as we ...

format on February 17, 2006 which at the time WFVL simulcast on 102.3.Michael Futch, "Oldies Return to Airwaves," ''The Fayetteville Observer'', February 17, 2006. Gold was let go in February 2009. On March 30, 2009, WFVL made a switch to its current urban adult contemporary format, WMGU "Magic 106.9 FM," and dropped its simulcast and

WFVL WFVL is a K-Love-affiliated Contemporary Christian radio station in the Fayetteville, North Carolina, United States, market which broadcasts on 102.3 FM. History Prior to March 9, 1998, this station was a Country station in Lumberton, North ...

call sign, which moved to 102.3 FM. Magic 106.9 picked up Steve Harvey when

WCCG WCCG is an American radio station licensed to broadcast to Hope Mills, North Carolina on FM frequency of 104.5 MHz with 6,000 watts of power, and serving the Fayetteville, North Carolina area. The station is programmed with a Mainstream Urb ...

dropped him, and added Keith Sweat. The station's tower has also been moved 11 miles closer to Fayetteville. In Spring 2010, WMGU was the number four station in Fayetteville.

References

External links

* {{Cumulus Media MGU Urban adult contemporary radio stations in the United States Cumulus Media radio stations