WLCC (760 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

broadcasting a

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk program ...

format, simulcasting

WTBN WTBN (570 AM) is a commercial radio station licensed to Pinellas Park, Florida and serving the Tampa Bay area. The station is owned by Salem Media Group and it airs a religious radio format. Most of the schedule is made up of brokered program ...

. Licensed to

Brandon, Florida Brandon is an unincorporated community and census-designated place (CDP) in Hillsborough County, Florida, United States. It is part of the Tampa–St. Petersburg–Clearwater Metropolitan Statistical Area. The population was 114,626 at the 2020 ...

, United States, it serves the

Tampa Bay area The Tampa Bay area is a major populated area surrounding Tampa Bay on the west coast of Florida in the United States. It includes the main cities of Tampa, St. Petersburg, and Clearwater. It is the 18th largest metropolitan area in the Unite ...

. WLCC is owned by

Salem Media Group Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Irv ...

History

The station began broadcasting in 1988 under owner Bruce Micek's Asti Broadcasting using the call letters WEND and was the flagship station of the Sun Radio Network. In 1993 the station was sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN the station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network. In 1996 Spanish broadcaster

Alfredo Alonso Alfredo Alonso is a retired Cuba-born media executive. He held senior management positions in Spanish-language media publishing, radio broadcasting, television production, corporate event management and restaurateur. He is known as an innovator of ...

's Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

and

Spanish oldies Latin ballad ( es, balada romántica) is a sentimental ballad derived from bolero that originated in the early 1960s in Los Angeles, California and Southern California. Some of the best known artists of the Latin ballad are Julio Iglesias, Moc ...

. Mega Communications donated WLCC to the Washington, DC-based Minority Media & Telecom Council (MMTC) in December 2008. On May 31, 2012, the MMTC sold WLCC to

Salem Communications Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved most operations to Irv ...

for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the ''Radio Luz'' branding. The transaction was consummated on August 31, 2012. The station broadcasts with 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect

West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some R ...

WEFL WEFL (760 AM "Deportes 760") is a commercial radio station licensed to Tequesta, Florida, and serving the West Palm Beach area. It has a Spanish-language sports radio format, with most programming supplied by the TUDN Radio Network. The station ...

, and directional towards the southwest at night, to protect

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...

's WJR. On July 25, 2019,

agreed to sell WLCC,

WWMI WWMI (1380 AM) is a radio station broadcasting a Catholic talk format, as an affiliate of Relevant Radio. Licensed to St. Petersburg, Florida, United States, the station serves the Tampa Bay Area. The station is owned by Relevant Radio, Inc. H ...

as well as WKAT and WZAB in the

Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at ...

market to Immaculate Heart Media, Inc. for more than $8.2 million.Venta, Lance.
Immaculate Heart Media Acquires Four In Miami & Tampa From Salem
, ''Radio Insight''. July 29, 2019. Retrieved November 23, 2019. Salem Media Group repurchased WLCC from Relevant Radio for $600,000 in 2021; Relevant Radio continues to own WWMI.

References

External links

LCC LCC 1988 establishments in Florida Radio stations established in 1988 LCC Salem Media Group properties {{Florida-radio-station-stub