The VideoBrain Family Computer (model 101) is an 8-bit home computer manufactured by

Umtech Umtech Incorporated, also known as VideoBrain Computer Company, was an early entrant in the personal computer market that developed, manufactured, and marketed the first computer, VideoBrain, sold in department stores. Although VideoBrain generate ...

Incorporated, starting in 1977. It is based on the Fairchild Semiconductor F8 CPU. It was not a large commercial success and was discontinued from the market less than three years after its initial release. Some of its lack of success has been attributed to the decision to substitute the APL/S programming language over the then-standard BASIC. Due to the high cost of

RAM Ram, ram, or RAM may refer to: Animals * A male sheep * Ram cichlid, a freshwater tropical fish People * Ram (given name) * Ram (surname) * Ram (director) (Ramsubramaniam), an Indian Tamil film director * RAM (musician) (born 1974), Dutch * ...

memory, it only contained 1 KB. It had a full-travel keyboard, unlike some early home computers that featured membrane keypads (and earlier kit machines that used switches), but with a very non-standard layout. It was designed by David Chung and Albert Yu.

History

The VideoBrain Family Computer was designed and produced by Umtech Inc., doing business as the VideoBrain Computer Company of

California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the m ...

in 1977. It was not widely available, although

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic app ...

briefly carried the computer on its shelves. It was sold in various configurations, and the price ranged from $500 to $1100 depending on the accessories chosen. New software for the VideoBrain was available on

cartridge Cartridge may refer to: Objects * Cartridge (firearms), a type of modern ammunition * ROM cartridge, a removable component in an electronic device * Cartridge (respirator), a type of filter used in respirators Other uses * Cartridge (surname), a ...

, which was a first for home computer systems (Later price reductions brought costs down to $300 for the computer by itself, and $350–900 for the packaged deals). Available software ranged in price from $20 to $40 for

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...

s and

educational software Educational software is a term used for any computer software which is made for an educational purpose. It encompasses different ranges from language learning software to classroom management software to reference software. The purpose of all t ...

, and $70 to $150 for

productivity Productivity is the efficiency of production of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate output to a single input or an aggregate input used in a production proces ...

tools.

Design

The VideoBrain Family Computer was built around the F8

processor Processor may refer to: Computing Hardware * Processor (computing) **Central processing unit (CPU), the hardware within a computer that executes a program *** Microprocessor, a central processing unit contained on a single integrated circuit (I ...

from Fairchild Semiconductor, and featured 1 KB of

and a 4KB

ROM Rom, or ROM may refer to: Biomechanics and medicine * Risk of mortality, a medical classification to estimate the likelihood of death for a patient * Rupture of membranes, a term used during pregnancy to describe a rupture of the amniotic sac * ...

. It was able to output 384 x 336 graphics and 128 x 56

semigraphic Text-based semigraphics or pseudographics is a primitive method used in early text mode video hardware to emulate raster graphics without having to implement the logic for such a display mode. There are two different ways to accomplish the emu ...

characters in 16 colors, (based on UV-201 and UV-202 proprietary chips) and sound to a connected

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

set through an RF connector. By far its most striking feature was the 36-key

keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...

- though the keyboard of the VideoBrain was poorly designed and difficult to use, keyboards were not available on any of the more common video game consoles of the time. Some popular kit-based computers also typically lacked a keyboard, opting for toggle switches instead. The system also features four joystick ports, a cartridge connector, and an expansion

port A port is a maritime facility comprising one or more wharves or loading areas, where ships load and discharge cargo and passengers. Although usually situated on a sea coast or estuary, ports can also be found far inland, such as H ...

. The system included four built-in

software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...

titles, available if the unit is powered on without a cartridge inserted - a simple

text editor A text editor is a type of computer program that edits plain text. Such programs are sometimes known as "notepad" software (e.g. Windows Notepad). Text editors are provided with operating systems and software development packages, and can be ...

, a

clock A clock or a timepiece is a device used to measure and indicate time. The clock is one of the oldest human inventions, meeting the need to measure intervals of time shorter than the natural units such as the day, the lunar month and t ...

, a countdown

timer A timer is a specialized type of clock used for measuring specific time intervals. Timers can be categorized into two main types. The word "timer" is usually reserved for devices that counts down from a specified time interval, while devices th ...

, and a Color Bar generator. Two additional hardware modules were marketed that would extend the capabilities of the VideoBrain. The Expander 1 was an interface to various I/O devices. It allowed users to connect a

cassette Cassette may refer to: Technology * Cassette tape (or ''musicassette'', ''audio cassette'', ''cassette tape'', or ''tape''), a worldwide standard for analog audio recording and playback ** Cassette single (or "Cassingle"), a music single in th ...

tape recorder An audio tape recorder, also known as a tape deck, tape player or tape machine or simply a tape recorder, is a sound recording and reproduction device that records and plays back sounds usually using magnetic tape for storage. In its present ...

for saving or loading data, and included two

RS-232 In telecommunications, RS-232 or Recommended Standard 232 is a standard originally introduced in 1960 for serial communication transmission of data. It formally defines signals connecting between a ''DTE'' (''data terminal equipment'') such ...

ports for attaching a

printer Printer may refer to: Technology * Printer (publishing), a person or a company * Printer (computing), a hardware device * Optical printer for motion picture films People * Nariman Printer (fl. c. 1940), Indian journalist and activist * James ...

and the Expander 2. The Expander 2 was a 300 baud acoustic

modem A modulator-demodulator or modem is a computer hardware device that converts data from a digital format into a format suitable for an analog transmission medium such as telephone or radio. A modem transmits data by Modulation#Digital modulati ...

used by a single program (Timeshare) that allowed the VideoBrain to act as a

terminal Terminal may refer to: Computing Hardware * Terminal (electronics), a device for joining electrical circuits together * Terminal (telecommunication), a device communicating over a line * Computer terminal, a set of primary input and output dev ...

when dialed into a compatible mainframe computer. Additional software was sold on cartridges measuring approximately the size of a Betamax tape. The cartridge interface was unique: unlike most video game systems, VideoBrain cartridges had an exposed strip of conductive traces that simply lie flush against a set of pins on the computer itself. Cartridges could contain up to 12KiB of

data In the pursuit of knowledge, data (; ) is a collection of discrete Value_(semiotics), values that convey information, describing quantity, qualitative property, quality, fact, statistics, other basic units of meaning, or simply sequences of sy ...

. Patent 4232374 titled "Segment Ordering for Television Receiver Control Unit" describes the VideoBrain display hardware.

Images

VideoBrain Family Computer - Front View.jpg, VideoBrain Family Computer - Front View VideoBrain Computer with Cartridge Carrier Open.jpg, VideoBrain Computer with Cartridge Carrier Open VideoBrain Home Computer Back Panel.jpg, VideoBrain Home Computer Back Panel VideoBrain Cartridge with Box and Manual.JPG, VideoBrain Cartridge with Box and Manual
"VideoBrain: Screen Captures" at HCVGM

Software

Because the VideoBrain computer was discontinued so quickly, fewer than 25 software titles were ever marketed for the system. The library comprises a handful of games, educational titles, and productivity software.

Released Titles

Announced Titles, Release Status Unknown

Reception

The VideoBrain largely failed to achieve commercial viability for a number of reasons. Poor design decisions hindered user acceptance; for example, the VideoBrain's confusing and user-unfriendly keyboard made even simple text entry a tedious process. Moreover, the computer did not offer the then-popular

programming language A programming language is a system of notation for writing computer programs. Most programming languages are text-based formal languages, but they may also be graphical. They are a kind of computer language. The description of a programming ...

BASIC, forcing users to instead adopt APL/S - a far more obscure and difficult programming language. Finally, the VideoBrain software library had trouble reaching a key audience. Most available software was aimed at productivity or educational markets, and lacked any variety of entertainment titles. Perhaps the largest contributor to the VideoBrain's failure was simply a lack of proper

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and hardware availability. Public understanding of computers in 1977 was significantly lower than it is today, and many potential

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

s simply did not understand the benefits of owning a home computer. Additionally, the VideoBrain was mainly sold through

mail-order Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing ...

outfits, and only made a brief retail showing at

Department Stores. (By contrast,

video game console A video game console is an electronic device that outputs a video signal or image to display a video game that can be played with a game controller. These may be home consoles, which are generally placed in a permanent location connected to ...

s at the time were easily available in a number of department and

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...

chains, allowing them to far outsell the VideoBrain Computer System). Albert Yu said, in an 2005 interview, said he had invited

Andy Grove Andrew Stephen Grove (born András István Gróf; 2 September 193621 March 2016) was a Hungarian-American businessman and engineer who served as the third CEO of Intel Corporation. He escaped from Communist-controlled Hungary at the age of 20 ...

to look over the system and he was skeptical – wondering who would want to buy a computer for the home. Yu also said Grove was skeptical about the Apple II as well but Yu felt that the Apple was successful because it targeted a market (computer enthusiasts) that was easier to sell to. The Apple was also quite a bit more powerful and more expensive. It was an open system, with many expansion slots and fully documented software and hardware – to target the enthusiast community. Although it lacked lowercase, its keyboard was both full-travel and of a normal layout. The VideoBrain, by contrast, was a much more closed design targeting home users with more simplicity and low cost. Even the keyboard was simplified, in terms of the number of keys. Apple created closed systems designed around simplicity later, such as the original Macintosh (which eschewed slots, hard disk support, and the numeric keypad) and the much later

iMac iMac is a family of all-in-one Mac desktop computers designed and built by Apple Inc. It has been the primary part of Apple's consumer desktop offerings since its debut in August 1998, and has evolved through seven distinct forms. In it ...

(which eschewed slots and the floppy disk).

References and footnotes

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