Universal McCann (UM) is a global media and advertising agency. UM's
global clients include ABInBev, Cathay Pacific, Chrysler, Coca-Cola,
Hershey's, Johnson & Johnson, and Sony. UM is a member of
Interpublic Group, operating under the IPG Mediabrands branch. Some
of its regional offices are known as "Universal Media" rather than
"Universal McCann", but generally all known as UM.
UM was established in 1999 as part of McCann Worldgroup, but its roots
go back to 1902 when Alfred Erickson founded Erickson Company.
Harrison King McCann’s agency, founded in 1912, evolved
independently from Erickson’s. In 1930, H.K. McCann Company and
Erickson Company merged to form McCann Erickson, a $15 million agency
with Erickson as its chair and McCann as its president. After
Ford Motor Company
Ford Motor Company account in 1933, the agency continued
to acquire agencies and accounts including Coca-Cola. By 1957,
McCann Erickson was the first US agency to top $100 million annually
in TV and radio billings.
Marion Harper, who replaced McCann as President-CEO in 1948, went on
Interpublic Group in 1960, as the first marketing services
management holding company. In 1971,
Interpublic Group went public
as IPG, and by 1972 was the largest agency in non-US billings.
Today, IPG operates in over 100 countries, employs 41,800 marketing
professionals, and generates revenue of US $6.5 billion.
McCann Erickson was the number one agency in the world. As
the advertising industry began to integrate its services, McCann
Erickson underwent a reinvention to form a consolidated agency network
and launched McCann Worldgroup in 1997. Today, McCann Worldgroup
oversees FutureBrand, McCann, McCann Healthcare Worldwide, Momentum
Worldwide, MRM Worldwide, UM, Weber Shandwick, and Craft Worldwide
UM was originally launched by McCann Worldgroup as worldwide media
buying arm, operating as a separate yet interdependent unit. When IPG
formed Mediabrands in 2008 to oversee its media agencies and enable
performance across multiple media platforms, UM, today a global
full-service media agency, was included under the Mediabrands umbrella
along with its agency partners Initiative, BPN, Orion Holdings, and ID
Media, in addition to Mediabrands' specialty services Magna Global,
IPG Media Lab, Shopper Sciences, Ensemble Branded Content, Identity,
and Mediabrands Audience Platform (MAP), which comprises Cadreon,
Reprise Media, Ansible and Spring Creek Group.
UM employs over 4,800 strategically focused professionals in its more
than 130 offices in over 100 countries worldwide. UM's global
headquarters is in New York with six other locations in North America:
Dallas, Detroit, Los Angeles, Miami, San Francisco and Toronto. UM has
regional offices in Asia-Pacific, Latin America, Europe, Middle East
and Africa. UM has created a cluster structure which assembles
countries by business similarities rather than by geographical
locations. In this structure, there are three main market segments
(North America, G14, and World Markets). This approach supports a
consistent product across markets, centralizes teams, and reduces
^ Elliott, Stuart (November 28, 2011). "In New Ads, Some (Drinkers)
Like It Hot". New York Times. Retrieved 16 December 2011.
^ a b Jim Edwards (October 23, 2012). "Did You Notice That McCann
Quietly Dropped 'Erickson' From Its Name?". Business Insider.
McCann Erickson Worldwide". Advertising Age. September 15,
^ Alfonso A. Narvaez (October 26, 1989). "Marion Harper Jr., 73, a
Leader In the Advertising Industry, Dies". The New York Times.
^ Randy Durig (July 31, 2010). "This Week's Best U.S. Bond:
Interpublic Group". Seeking Alpha.
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