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Interpublic Group
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LiveRamp
LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes. The company now known as LiveRamp was created from the combination of Acxiom (founded in 1969) and a company it acquired named LiveRamp in 2014. The company eventually took the LiveRamp name, after spinning off the Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. The company has offices in the United States, Europe, Australia, and Asia. History Acxiom foundation and early years Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983 it incorporated as CCX Network, Inc. and ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe U
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, New York City and Winston-Salem, North Carolina. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations. Lee Newman is MullenLowe U.S.'s CEO. History MullenLowe U.S., originally known as Mullen Advertising, was founded in 1970 in Wenham, Massachusetts by Jim Mullen, a biophysicist and racing sailor. Three years later, the company hired Paul Silverman as its original creative director. Other early employees included then-Chief Operating Officer Joe Grimaldi, who would go on to become Chairman of MullenLowe U.S., and the agency's fourth partner and executive creative director Edward Boches. In April 1999, Mullen Advertising, by then the largest independent agency in New England ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Through The Line
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MRM//McCann
MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing. It is part of McCann Worldgroup within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms. The agency builds customer utility, which it defines as a measurement of content and context in the service of the brand, to attract, engage, acquire and retain consumers and business decision makers. MRM’s suite of offerings includes original content creation, digital strategy, cross-media analytics, technology strategy, technology digestion, and web design. Its best known creative work includes the design, maintenance and marketing programs for General Motors (Chevrolet.com, GMC.com, Buick.com, Cadillac.com), MasterCard (Priceless.com), the U.S. Army (GoArmy.com), Nikon (StunningNikon.com), and Microsoft (Clearification.com and others). Based in New York City, it has been ranked among the top ten digital agencies in the world by size, according to ''Adweek'', M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann (company)
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick. McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry. Ad campaigns In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; ''Time'' magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue. McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the " I'd Like ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McCann Worldgroup Logo
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McCann may refer to: * McCann (surname) * McCann (company), advertising agency * McCann Worldgroup, network of marketing and advertising agencies * Marist College athletic facilities ** McCann Arena ** James J. McCann Baseball Field * McCann Rescue Chamber The McCann Submarine Rescue Chamber is a device for rescuing submariners from a submarine that is unable to surface. History During the first two decades of the United States Navy Submarine Force, there were several accidents in which Navy submar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Weber Shandwick
Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group (IPG), as part of the parent company's IPG DXTRA operating division. History Shandwick International, founded in 1974, was acquired by IPG in 1998. In September 2000, IPG announced it was merging Shandwick with IPG's Weber Group, itself founded in 1974, to form Weber Shandwick. The merger was completed on 1 January 2001, and in October, BSMG (formerly Bozell Sawyer Miller Group), which had been acquired by IPG as part of IPG's March 2001 acquisition of True North, merged with Weber Shandwick. BSMG Chairman Jack Leslie was named Chairman of the new combined group, and CEO Harris Diamond became the group's CEO. In 2010, Weber Shandwick's internal developers and social media teams created a social media crisis simulator called Firebell. In January 2012, after a Weber Shandwick executive mov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rogers & Cowan
Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Miami, and London. History Rogers & Cowan was founded in 1950 in Los Angeles, California, by Henry C. Rogers and Warren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract, and Rogers and Cowan began instead to promote them independent of the studio system. In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK. Shandwick PLC was in turn purchased by New York-based Interpublic Group of Companies in 1998. Tom Tardio was Rogers and Cowan's chairman and CEO since 1991. in 2016, Mark Owens joined as CEO. Paul Bloch, one of the firm's original partners, is the company's co-chairman. In the early 1990s, Rogers & Cowan expanded into publicity for inde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jack Morton Worldwide
Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of The Interpublic Group of Companies (IPG). The company's current chairman and CEO is Josh McCall. Conference & Incentive Travel Magazine ranked Jack Morton Worldwide as the number one agency based upon 2016 event-based turnover. In 2016, Event Magazine named them the top brand experience agency. Company history Jack Morton Worldwide, as it is known today, was named after its founder, Irvin Leonidas "Jack" Morton who was born in 1910 on a tobacco and cotton farm in Newport, North Carolina. Morton eventually earned his high school diploma at the age of 22 and moved to Washington D.C. and enrolled in The George Washington University while supported himself by working at Western Electric dispatching sound engineers to movie theaters. While attending George Washington, Morton joined a fraternity, became a member of the interfraternity council, and soon began booking bands for fraternity ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Universal McCann
Universal McCann (UM) is a global media and advertising agency. UM is a member of Interpublic Group, operating under the IPG Mediabrands branch. Some of its regional offices are known as Universal Media rather than Universal McCann but are still generally all known as UM. History UM was established in 1999 as part of McCann Worldgroup, but its roots go back to 1902 when Alfred Erickson founded Erickson Company. Harrison King McCann’s agency, founded in 1912, evolved independently from Erickson’s. In 1930, H.K. McCann Company and Erickson Company merged to form McCann Erickson, a $15 million agency with Erickson as its chair and McCann as its president. After winning the Ford Motor Company account in 1933, the agency continued to acquire agencies and accounts including Coca-Cola. By 1957, McCann Erickson was the first US agency to top $100 million annually in TV and radio billings. Marion Harper, who replaced McCann as President-CEO in 1948, went on to create Interpublic Gr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
