HOME
The Info List - Tomy


--- Advertisement ---



(i) (i) (i) (i)

TOMY COMPANY, LTD. (株式会社タカラトミー, Kabushikigaisha takaratomī, TAKARA TOMY) is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on 1 March 2006 of two companies: TOMY (founded in 1924 as Tomiyama, changing the name to Tomy
Tomy
in 1963) and long-time rival Takara (founded in 1955). The company has its headquarters in Katsushika, Tokyo .

CONTENTS

* 1 History and corporate name

* 2 Products

* 2.1 List of notable products

* 3 Video games * 4 References * 5 External links

HISTORY AND CORPORATE NAME

The company made a pragmatic decision of which name to use after the merger, deciding to use "Tomy" in international subsidiaries and "Takara-Tomy" in Japan. They came to this decision because;

* Tomy
Tomy
has built considerable brand recognition internationally (particularly in the area of infant and preschool products, where brand trust is very important). * The majority of Takara's international hit products ( Microman
Microman
, Transformers
Transformers
, Battle Beasts , Beyblade
Beyblade
, B-Daman etc.) have been sold and branded by other toy companies such as Hasbro
Hasbro
* Changing their name would have been unproductive and expensive.

Therefore, it seemed appropriate to keep a domestic English name which matched that of international subsidiaries. The TAKARA TOMY logo used primarily in Japan
Japan
.

One of the editorial policies of many Western business publications is to ignore merger declarations and declare that one company is being bought by another. Therefore, in much of the Western media, the Takara- Tomy
Tomy
merger was characterised as a 'take-over' of Takara
Takara
by Tomy. This assumption may have been made because several years of losses had put Takara
Takara
in a financially weakened state at the time of the merger, although Takara
Takara
did have significantly higher sales than Tomy. However, the management of Takara
Takara
and Tomy
Tomy
had discussed merging several times, including at times when Takara
Takara
appeared stronger. Under Japanese corporate law, the move was a merger of both companies on an equal basis.

There has been much post-merger media speculation about the control of brands from the Takara- Tomy
Tomy
merger. Much of this arose from the new use of a "TOMY" copyright on all packaging, including former Takara brands shipped by Hasbro. However, that was simply the result of a practical decision to use only the Tomy
Tomy
name in international subsidiaries. In Japan, Takara- Tomy
Tomy
continues to use both Tomy
Tomy
and Takara
Takara
as distinct brand names on toy ranges which originated in each separate company, and most new toy ranges or stand-alone products now carry the new Takara- Tomy
Tomy
brand.

Takara
Takara
purchased a majority stake in Tatsunoko Production
Tatsunoko Production
in June 2005. The studio then became a complete subsidiary of Takara-Tomy, following the March 2006 merger. Tomy
Tomy
UK was founded in 1982 for the sale and distribution of Tomy
Tomy
products in Europe
Europe
, and has brought toys such as Zoids, and games like Pop-up Pirate , to the West with great success. Tomy
Tomy
UK's slogan has traditionally been "Trust Tomy". In 2006, Tomy
Tomy
UK launched a website on which consumers can buy online from Tomy's catalogue. In early 2011, Takara- Tomy
Tomy
acquired RC2 Corporation and RC2 sub-brand, Learning Curve , which included The First Years, Lamaze , and Compass
Compass
.

PRODUCTS

The Tomy
Tomy
Pocket Game Shooting Gallery was manufactured in 1978. The Tomy
Tomy
Pocket Game Obstacle Course was manufactured in 1979.

Takara- Tomy
Tomy
has manufactured a broad range of products based on its own properties which include, from the Tomy
Tomy
side: Tomica , Plarail , Zoids
Zoids
, Idaten Jump, Nohohon Zoku and Tomy
Tomy
branded baby care products, and, from the Takara
Takara
side: Space Pets , Choro-Q (a.k.a. Penny Racers), Transformers
Transformers
, B-Daman, Koeda-chan (a.k.a. Treena) and Microman
Microman
. The merged Takara- Tomy
Tomy
also produces and/or sells a wide variety of toy and game brands under license, such as Thomas "> The Tomy
Tomy
Blip was a mechanical Pong
Pong
handheld released in the '70s. Tomica

* AquaDoodle (formerly known as AquaDraw) * Armatron * Atollo – construction toy * Atomic Pinball
Pinball
– miniature pinball table * Bankman * Beyblade
Beyblade
– metal top fighting game * Big Loader – Construction Set and variants * Bit Char-G – micro radio-controlled cars * Bit Racer – micro battery-operated slot cars * Blip (game) – mechanical Pong
Pong
-type handheld game * Blythe * Boggle
Boggle
Flash * CAUL (Car Action Units Line) – radio-controlled vehicles * Caveman – handheld electronic game * Cella sticker machine * Chatty Tom (英会話フレンド チャティートム) – a talking robot bear designed to help Japanese people learn English, available with different cartridges for children and adults. The adult cartridge has a vocabulary of 650 conversational phrases. * Choro-Q – micro toy cars * Chuggington * Clock-Chan * Clockman * Compass
Compass
* Crossbows and Catapults * Cyborg Kuro-chan – bendable figures * Dacky * Disney Motors * Disney Tomica * Dokodemo * Duel Masters Trading Card Game * Fashion Plates * The First Years * Flip Flap – solar-powered plant * Furby
Furby
* Gacha gashapon – vending machines (distributed by Tomy
Tomy
Yujin Corp. (TYC) in the US and Tomy
Tomy
Yujin Europe
Europe
(TYE) in Europe) * Giga Pudding – a communally oriented pudding that jiggles and is topped by caramel sauce . * Gripidee Gravidee – motorized space cards on a track popular in the 60s and 70s * Guitar Rockstar * Healing Labo Evizo * Hide \'n\' Squeak Eggs * Hietama-Chan * Insect Cage Gallery * Inazuma Eleven * i-SOBOT * Jenga * Jenny * Katekyo
Katekyo
Hitman Reborn! Flame Rumble – a series of fighting games based on the manga/anime for the Nintendo DS * Lis'me Pod (リスミーポッド) – girls' digital audio player

* Kingdom Hearts Trading Card Game * Koeda-Chan * Lamaze * Licca * Manekko Pi-Chan * Metal Fight Beyblade
Beyblade
– Metal Top Fighting Game * Metal Fight Beyblade
Beyblade
4D – Metal Top Fighting Game * Metal Fight Beyblade
Beyblade
Zero-G – Metal Top Fighting Game * Micro Aqua – miniature aquarium * Micropets * MicroDancers * Mighty Men border:solid #aaa 1px">

* Tokyo portal * Companies portal

* ^ A B C D E "Consolidated financial statement for end of the fiscal year ending March 31, 2014" (PDF). Tomy
Tomy
Co., Ltd. December 12, 2014. * ^ "Corporate Profile|Corporate Information|TOMY Company, Ltd". Takaratomy.co.jp. Retrieved 2015-08-22. * ^ A B * ^ "Corporate History|Corporate Information|TOMY Company, Ltd.". www.takaratomy.co.jp. Retrieved 2016-03-14. * ^ "Internet Archive Wayback Machine". Wayback.archive.org. 2012-09-18. Archived from the original on 2012-09-18. Retrieved 2016-02-28. * ^ " Tomy
Tomy
Uk". Tomy.co.uk. Retrieved 2015-08-22. * ^ A B Masters, James. "TOMY Pocket Games - The USA List". Masters.me.uk. Retrieved 2015-08-22. * ^ "I-Sobot". Isobotrobot.com. Retrieved 2015-08-22. * ^ Coopee, Todd. "Water Games from TOMY (1976)". ToyTales.ca.

EXTERNAL LINKS

* Tomy
Tomy
Japan
Japan
corporate website (Limited corporate English content) * Tomy
Tomy
UK corporate website *

.