TOMY COMPANY, LTD. (株式会社タカラトミー, Kabushikigaisha
takaratomī, TAKARA TOMY) is a Japanese entertainment company that
makes children's toys and merchandise. It was created from a merger on
1 March 2006 of two companies: TOMY (founded in 1924 as Tomiyama,
changing the name to
Tomy in 1963) and long-time rival Takara
(founded in 1955). The company has its headquarters in Katsushika,
* 1 History and corporate name
* 2 Products
* 2.1 List of notable products
* 3 Video games
* 4 References
* 5 External links
HISTORY AND CORPORATE NAME
The company made a pragmatic decision of which name to use after the
merger, deciding to use "Tomy" in international subsidiaries and
"Takara-Tomy" in Japan. They came to this decision because;
Tomy has built considerable brand recognition internationally
(particularly in the area of infant and preschool products, where
brand trust is very important).
* The majority of Takara's international hit products (
Battle Beasts ,
B-Daman etc.) have been sold
and branded by other toy companies such as
* Changing their name would have been unproductive and expensive.
Therefore, it seemed appropriate to keep a domestic English name
which matched that of international subsidiaries. The TAKARA TOMY
logo used primarily in
One of the editorial policies of many Western business publications
is to ignore merger declarations and declare that one company is being
bought by another. Therefore, in much of the Western media, the
Tomy merger was characterised as a 'take-over' of
Tomy. This assumption may have been made because several years of
losses had put
Takara in a financially weakened state at the time of
the merger, although
Takara did have significantly higher sales than
Tomy. However, the management of
Tomy had discussed merging
several times, including at times when
Takara appeared stronger. Under
Japanese corporate law, the move was a merger of both companies on an
There has been much post-merger media speculation about the control
of brands from the Takara-
Tomy merger. Much of this arose from the new
use of a "TOMY" copyright on all packaging, including former Takara
brands shipped by Hasbro. However, that was simply the result of a
practical decision to use only the
Tomy name in international
subsidiaries. In Japan, Takara-
Tomy continues to use both
Takara as distinct brand names on toy ranges which originated in each
separate company, and most new toy ranges or stand-alone products now
carry the new Takara-
Takara purchased a majority stake in
Tatsunoko Production in June
2005. The studio then became a complete subsidiary of Takara-Tomy,
following the March 2006 merger.
Tomy UK was founded in 1982 for the
sale and distribution of
Tomy products in
Europe , and has brought
toys such as Zoids, and games like
Pop-up Pirate , to the West with
Tomy UK's slogan has traditionally been "Trust Tomy".
Tomy UK launched a website on which consumers can buy online
from Tomy's catalogue. In early 2011, Takara-
Tomy acquired RC2
Corporation and RC2 sub-brand, Learning Curve , which included The
First Years, Lamaze , and
Tomy Pocket Game Shooting Gallery was manufactured in 1978.
Tomy Pocket Game Obstacle Course was manufactured in 1979.
Tomy has manufactured a broad range of products based on its
own properties which include, from the
Zoids , Idaten Jump,
Nohohon Zoku and
Tomy branded baby care products,
and, from the
Space Pets ,
Choro-Q (a.k.a. Penny Racers),
Transformers , B-Daman, Koeda-chan (a.k.a. Treena) and
Microman . The
Tomy also produces and/or sells a wide variety of toy
and game brands under license, such as Thomas "> The
Tomy Blip was
Pong handheld released in the '70s.
* AquaDoodle (formerly known as AquaDraw)
Atollo – construction toy
Pinball – miniature pinball table
Beyblade – metal top fighting game
* Big Loader – Construction Set and variants
* Bit Char-G – micro radio-controlled cars
* Bit Racer – micro battery-operated slot cars
Blip (game) – mechanical
Pong -type handheld game
* CAUL (Car Action Units Line) – radio-controlled vehicles
* Caveman – handheld electronic game
* Cella sticker machine
* Chatty Tom （英会話フレンド チャティートム） – a
talking robot bear designed to help Japanese people learn English,
available with different cartridges for children and adults. The adult
cartridge has a vocabulary of 650 conversational phrases.
Choro-Q – micro toy cars
Crossbows and Catapults
* Cyborg Kuro-chan – bendable figures
* Disney Motors
* Disney Tomica
Duel Masters Trading Card Game
* Fashion Plates
* The First Years
Flip Flap – solar-powered plant
* Gacha gashapon – vending machines (distributed by
Corp. (TYC) in the US and
Europe (TYE) in Europe)
Giga Pudding – a communally oriented pudding that jiggles and is
topped by caramel sauce .
* Gripidee Gravidee – motorized space cards on a track popular in
the 60s and 70s
* Healing Labo Evizo
* Hide \'n\' Squeak Eggs
* Insect Cage Gallery
Katekyo Hitman Reborn! Flame Rumble – a series of fighting games
based on the manga/anime for the Nintendo DS
* Lis'me Pod (リスミーポッド) – girls' digital audio player
Kingdom Hearts Trading Card Game
* Manekko Pi-Chan
* Metal Fight
Beyblade – Metal Top Fighting Game
* Metal Fight
Beyblade 4D – Metal Top Fighting Game
* Metal Fight
Beyblade Zero-G – Metal Top Fighting Game
* Micro Aqua – miniature aquarium
* Mighty Men border:solid #aaa 1px">
* Tokyo portal
* Companies portal
* ^ A B C D E "Consolidated financial statement for end of the
fiscal year ending March 31, 2014" (PDF).
Tomy Co., Ltd. December 12,
* ^ "Corporate Profile｜Corporate Information｜TOMY Company,
Ltd". Takaratomy.co.jp. Retrieved 2015-08-22.
* ^ A B
* ^ "Corporate History｜Corporate Information｜TOMY Company,
Ltd.". www.takaratomy.co.jp. Retrieved 2016-03-14.
* ^ "Internet Archive Wayback Machine". Wayback.archive.org.
2012-09-18. Archived from the original on 2012-09-18. Retrieved
* ^ "
Tomy Uk". Tomy.co.uk. Retrieved 2015-08-22.
* ^ A B Masters, James. "TOMY Pocket Games - The USA List".
Masters.me.uk. Retrieved 2015-08-22.
* ^ "I-Sobot". Isobotrobot.com. Retrieved 2015-08-22.
* ^ Coopee, Todd. "Water Games from TOMY (1976)". ToyTales.ca.
Japan corporate website (Limited corporate English content)
Tomy UK corporate website