Toaster Strudel is the brand name of a
toaster pastry
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast.
Types
Pop-up toaster
In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster ...
convenience food
Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily por ...
, prepared by heating the frozen pastries in a
toaster
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast.
Types
Pop-up toaster
In pop-up or automatic toasters, a single vertical piece of bread is dropped into a slot on the top of the toaster. ...
and then spreading the included
icing packet on top. The brand is historically notable for being stored
frozen, due to innovations in 1980s food manufacturing processes.
History
The Toaster Strudel is marketed under the
Pillsbury brand, formerly of the Pillsbury Company. The product has found considerable success since being deployed in 1985
as competition with
Kellogg's
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaste ...
Pop-Tarts brand of non-frozen toaster pastries.
In 1994, the company launched the
advertising slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Etym ...
"Something ''better'' just popped up".
, the company increased the
foreign branding
Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the countr ...
, launching a brand ambassador character named Hans Strudel, and the new slogan of "Get Zem Göing".
In 2001,
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...
acquired the Toaster Strudel product line with its purchase of Pillsbury.
In 2023, General Mills used the advertising slogan, "Gooey. Flaky. Happy".
Varieties
Toaster Strudels come in several flavors, with
strawberry
The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...
,
blueberry
Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' within the genus ''Vaccinium''. ''Vaccinium'' also includes cranberries, bi ...
, and
apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple fruit tree, trees are agriculture, cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, wh ...
flavors being the most common varieties. They also come in flavors such as
cinnamon roll
A cinnamon roll (also known as cinnamon bun, cinnamon swirl, cinnamon Danish and cinnamon snail) is a sweet roll commonly served in Northern Europe (mainly in Nordic countries, but also in Austria and Germany) and North America. In Sweden it is ...
,
chocolate
Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...
, and
boston cream pie
A Boston cream pie is a cake with a cream filling. The dessert acquired its name when cakes and pies were cooked in the same pans, and the words were used interchangeably. In the late 19th century, this type of cake was variously called a " ...
. In 2020, the company released a limited-edition "Mean Girls" Toaster Strudel, which featured pink icing instead of the brand's traditional white icing.
In popular culture
In the 2004 film ''
Mean Girls
''Mean Girls'' is a 2004 American teen comedy film directed by Mark Waters and written by Tina Fey. The film stars Lindsay Lohan, Rachel McAdams, Lacey Chabert, Amanda Seyfried (in her film debut), Tim Meadows, Ana Gasteyer, Amy Poehler and Fe ...
'', it was fictionally claimed that Gretchen Wieners' family fortune was due to her father's invention of the Toaster Strudel.
See also
*
Convenience food
Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily por ...
*
List of brand name snack foods
This is a list of brand name snack foods. A snack or snack food is a portion of food often smaller than a regular meal, generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from ...
*
Pop-Tarts
*
Strudel
A strudel (, ) is a type of layered pastry with a filling that is usually sweet, but savoury fillings are also common. It became popular in the 18th century throughout the Habsburg Empire. Strudel is part of Austrian cuisine but is also common ...
References
External links
*
*
*
Brand name snack foods
Pastries
General Mills brands
Convenience foods
Products introduced in 1985
American snack foods
{{Food-product-stub