The Tough Alliance, or ''TTA'', was an electronic

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describe ...

duo from

Gothenburg Gothenburg (; abbreviated Gbg; sv, Göteborg ) is the second-largest city in Sweden, fifth-largest in the Nordic countries, and capital of the Västra Götaland County. It is situated by the Kattegat, on the west coast of Sweden, and has ...

Sweden Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...

. The duo first came together in 2003 and consisted of childhood friends Henning Fürst and Eric Berglund. Previously on Swedish record label Service, in 2006, they started their own label, Sincerely Yours. They released four EPs, ''Make It Happen,'' ''Holiday,'' ''New Waves','' and ''Prison Break'' and three full-length studio albums, ''The New School'', ''Escaping Your Ambitions'' and ''A New Chance'', (''Escaping Your Ambitions'' being an entirely

instrumental An instrumental is a recording normally without any vocals, although it might include some inarticulate vocals, such as shouted backup vocals in a big band setting. Through semantic widening, a broader sense of the word song may refer to instru ...

album). Their live shows included swinging baseball bats and singing to recorded music. During a show in

Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...

, the two band members were thrown off stage after swinging a baseball bat. Their critics claim they glorify violence in general and

hooliganism Hooliganism is disruptive or unlawful behavior such as rioting, bullying and vandalism, usually in connection with crowds at sporting events. Etymology There are several theories regarding the origin of the word ''hooliganism,'' which is a d ...

in particular. In April 2010, Eric Berglund's solo project

ceo A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

emerged via the Sincerely Yours website, which prompted speculations that ''The Tough Alliance'' had disbanded. Eric Berglund first deniedPitchfork: Meet ceo: Inside the Mind of Eric Berglund of the Tough Alliance
/ref> but in August stated in an interview with the Swedish newspaper Göteborgs-Posten, that he and Fürst were nothing more than "teammates in a football team". "The Tough Alliance was a stepping stone in my career, but I'm ready to make something new with ceo".

Discography

Albums

* ''

The New School The New School is a private research university in New York City. It was founded in 1919 as The New School for Social Research with an original mission dedicated to academic freedom and intellectual inquiry and a home for progressive thinkers. ...

'' (2005) * '' Escaping Your Ambitions'' (2006) * '' A New Chance'' (2007)

EPs

* ''Make It Happen'' (2004) * ''Holiday'' (2004) * ''New Waves'' (2006) * ''Neo Violence'' (2008) * ''Prison Break'' (2009) – mp3-only digital release of remixes

References

External links

Sincerely Yours site
Swedish pop music groups English-language singers from Sweden {{Sweden-band-stub