The Bridge Alliance (originally the Bridge Mobile Alliance) is a

business alliance A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved ...

of 34 major mobile

telecommunications Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that fe ...

companies in

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

, Australia,

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

and the

Middle East The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (Europ ...

. It uses connectivity and a suite of integrated

value-added service A value-added service (VAS) is a popular telecommunications industry{{cite web, url=http://www.prweb.com/releases/2013/11/prweb11284640.htm, title=Global Mobile Value Added Services (VAS) Market: Worldwide Industry Share, Investment Trends, Growth, ...

s, including IoT/M2M, Optimization and Enterprise Mobility, for all alliance members' subscribers while roaming on each other's networks. The concept is similar to that of the

FreeMove The FreeMove alliance is a business alliance of mobile telecommunications companies based in Europe. History The FreeMove alliance was established in 2003, combining the national network capabilities of four of Europe's largest national mobile ...

alliance in Europe, with whom the Bridge Alliance has a partnership.FreeMove and Bridge Mobile Alliance to establish alliance-to-alliance cooperation
, Bridge Mobile Press Release, March 27, 2007

History

Established on 3 November 2004, the alliance originally comprised

Singapore Telecommunications Singapore Telecommunications Limited, commonly known as Singtel, is a Singaporean telecommunications conglomerate and one of the four major telcos operating in the country. The company is the largest mobile network operator in Singapore with ...

(SingTel),

Bharti Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Currently, ...

Globe Telecom Globe Telecom, Inc., commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company operates the largest mobile network in the Philippines and one of the largest fixed-line and broadband networks ...

Optus Singtel Optus Pty Limited (commonly referred to as Optus) is an Australian telecommunications company headquartered in Macquarie Park, New South Wales, Australia. It is a wholly owned subsidiary of Singaporean telecommunications company Singte ...

Telkomsel PT Telekomunikasi Selular ( trading as Telkomsel) is an Indonesian wireless network provider founded in 1995 and is owned by Telkom Indonesia (65%) and Singtel (35%). It is headquartered in South Jakarta. Telkomsel is the largest cellular ...

Maxis Communications Maxis Communications or Maxis Berhad is a communications service provider in Malaysia. It is one of the oldest and largest telecommunications companies in the country. Headquartered in Kuala Lumpur, Malaysia, it provides a variety of communica ...

, and

Taiwan Mobile Taiwan Mobile () is a mobile phone operator based in Taiwan. It is the second largest telecom company behind Chunghwa Telecom. History Taiwan Mobile started as part of a strategic divestment from the now defunct Pacific Electric Wire & Cable Co ...

,Seven leading Asia Pacific mobile operators to form region’s largest joint venture mobile company
, Bridge Alliance Press Release, November 3, 2004 enabling it to gain a foothold in the mobile markets of

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, the

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

, Australia,

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

and

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

. The alliance expanded between 2005 and 2015 to also include Hong Kong CSL in

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

, CTM in

Macau Macau or Macao (; ; ; ), officially the Macao Special Administrative Region of the People's Republic of China (MSAR), is a city and special administrative region of China in the western Pearl River Delta by the South China Sea. With a p ...

SK Telecom SK Telecom Co., Ltd. ( or ) is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It leads the local market with 50.5 percent share as of 2008. ...

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. Its western border is formed by the Yellow Sea, while its eas ...

Advanced Info Service Advanced Info Service Public Company Limited (AIS) is Thailand's largest GSM mobile phone operator with 39.87 million customers as of Q3 2016. Founded in April 1985, AIS started off as a computer rental business. In October 1990, it launched a ...

(AIS) in

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is b ...

MobiFone Vietnam Mobile Telecom Services One Member Limited Liability Company (with the brand MobiFone vi, Tổng công ty Viễn Thông MobiFone) is a major Vietnamese mobile network operator headquartered in Trung Hoa Nhan Chinh, Hanoi. Founded on 16 ...

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

Metfone
in

Cambodia Cambodia (; also Kampuchea ; km, កម្ពុជា, UNGEGN: ), officially the Kingdom of Cambodia, is a country located in the southern portion of the Indochinese Peninsula in Southeast Asia, spanning an area of , bordered by Thailan ...

, Telkomcel in

Timor-Leste East Timor (), also known as Timor-Leste (), officially the Democratic Republic of Timor-Leste, is an island country in Southeast Asia. It comprises the eastern half of the island of Timor, the exclave of Oecusse on the island's north-west ...

Airtel Bharti Airtel Limited, commonly known as (d/b/a) Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Current ...

in Sri Lanka, the African operators of

(in Chad,

Democratic Republic of the Congo The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...

, Republic of the Congo,

Gabon Gabon (; ; snq, Ngabu), officially the Gabonese Republic (french: République gabonaise), is a country on the west coast of Central Africa. Located on the equator, it is bordered by Equatorial Guinea to the northwest, Cameroon to the nort ...

Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...

Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi ...

Malawi Malawi (; or aláwi Tumbuka: ''Malaŵi''), officially the Republic of Malawi, is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeas ...

Madagascar Madagascar (; mg, Madagasikara, ), officially the Republic of Madagascar ( mg, Repoblikan'i Madagasikara, links=no, ; french: République de Madagascar), is an island country in the Indian Ocean, approximately off the coast of East Africa ...

Niger ) , official_languages = , languages_type = National languagesNigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...

, Rwanda,

Seychelles Seychelles (, ; ), officially the Republic of Seychelles (french: link=no, République des Seychelles; Creole: ''La Repiblik Sesel''), is an archipelagic state consisting of 115 islands in the Indian Ocean. Its capital and largest city, ...

Tanzania Tanzania (; ), officially the United Republic of Tanzania ( sw, Jamhuri ya Muungano wa Tanzania), is a country in East Africa within the African Great Lakes region. It borders Uganda to the north; Kenya to the northeast; Comoro Islands ...

Uganda }), is a landlocked country in East Africa. The country is bordered to the east by Kenya, to the north by South Sudan, to the west by the Democratic Republic of the Congo, to the south-west by Rwanda, and to the south by Tanzania. The sou ...

and

Zambia Zambia (), officially the Republic of Zambia, is a landlocked country at the crossroads of Central, Southern and East Africa, although it is typically referred to as being in Southern Africa at its most central point. Its neighbours are t ...

SoftBank Mobile is a Japanese multinational conglomerate holding company headquartered in Minato, Tokyo which focuses on investment management. The Group primarily invests in companies operating in technology, energy, and financial sectors. It also runs the Vi ...

in Japan, and

Saudi Telecom Company Saudi Telecommunication Company (stylized as stc) (Arabic: شركة إتصالات السعودية ) is the Saudi digital enabler of telecommunications services in the Kingdom of Saudi Arabia, and among the operators in the Middle East. The comp ...

Saudi Arabia Saudi Arabia, officially the Kingdom of Saudi Arabia (KSA), is a country in Western Asia. It covers the bulk of the Arabian Peninsula, and has a land area of about , making it the fifth-largest country in Asia, the second-largest in the A ...

Bahrain Bahrain ( ; ; ar, البحرين, al-Bahrayn, locally ), officially the Kingdom of Bahrain, ' is an island country in Western Asia. It is situated on the Persian Gulf, and comprises a small archipelago made up of 50 natural islands and an ...

and

Kuwait Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the nort ...

. Recently, the Bridge Alliance members number close to 900 million subscribers in more than 100 markets. Bridge Alliance partners include

AT&T AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...

China Unicom China United Network Communications Group Co., Ltd. () or China Unicom () (CUniq in short) is a Chinese state-owned telecommunications operator. Started as a wireless paging and GSM mobile operator, it currently provides a range of services i ...

and th
Global M2M Association

Timeline

In 2004, seven large Asia Pacific mobile operators formed region's largest joint venture mobile company. In 2005, Bridge and SingTel launched their first regional mobile gaming competition. Also, CSL joined Bridge Alliance. In 2006, Bridge Alliance added CTM as an operator member. Bridge Alliance in 2007 launched capped plans with one-flat data roaming rate across 11 territories. FreeMove and Bridge Alliance established a partnership that year and two new were members added - SK telecom and AIS. Bridge Alliance launched one-flat rate, daily unlimited data roaming plan across all Bridge Alliance member countries in 2010. AIS and Globe offered Bridge VoiceSMS Roam, one-rate voice and SMS roaming price plans, across APAC in 2011. And in 2011, Bridge AsiaRoamData SIM service had an expanded coverage to 11 countries. In 2012, Bridge Alliance expanded into Vietnam and accepted MobiFone as its 12th member, and Bridge Alliance and Softbank Mobile formed a business partnership to expand enterprise offerings. In 2013, Airtel Africa joined Bridge Alliance, as did Airtel Bangladesh and Telkomce, which became its 13th member. In 2014,

joined Bridge Alliance, and SoftBank Mobile joined Bridge Alliance. In 2016, Bridge Alliance and the Global M2M Association collaborated to drive worldwide growth in M2M and Internet of Things markets. In 2017, Bridge Alliance and FreeMove expanded a partnership to offer integrated Enterprise Mobility in 106 markets. Bridge Alliance, China Unicom and Singtel Strengthen Interconnected Platform Capabilities with eSIM Swap Collaboration in 2020. Also that year, Bridge Alliance’s Global MEC task force gathered in

for first 5G MEC summit.

References

External links

* {{Bridge Alliance Mobile telecommunications Strategic alliances

History

Timeline

See also

References

External links