TV Diário (Daily TV) is a Brazilian

television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the eart ...

based in the city of Fortaleza, capital of the state of Ceará. It belongs to the Sistema Verdes Mares, one of the main media conglomerates in the country, which also includes TV Verdes Mares, FM 93 and Verdes Mares radios and the newspaper ''

Diário do Nordeste Diário do Nordeste is a Brazilian newspaper published in Fortaleza, the capital of the Brazilian state of Ceará Ceará (, pronounced locally as or ) is one of the 26 states of Brazil, located in the northeastern part of the country, on the ...

''. The station is known for producing entirely local programming focused on the customs of the Northeast Region of Brazil.

History

Early years (1998-2000)

The station opened on 1 July (or June 30, according to other sources) 1998, broadcasting on channel 22 in Fortaleza. Little programming information survives, but the station showed programs that did not display TV Verdes Mares, because it was affiliated with

Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...

, which allowed only the news space. The station showed exclusive programming to its 4 million person audience. Initially activities began at 8 am and ended at midnight. A few months later, the schedule added hours. The station showed connections with the Brazilian Northeast in its themes, colloquial language and vernacular.

Via satellite (2001-2009)

On March 20, 2001, the station went national via satellite. Its signal reached across Brazil via Brasilsat (later moving to StarOne C2). The signal carried throughout

South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere at the northern tip of the continent. It can also be described as the sout ...

, parts of

Central America Central America ( es, América Central or ) is a subregion of the Americas. Its boundaries are defined as bordering the United States to the north, Colombia to the south, the Caribbean Sea to the east, and the Pacific Ocean to the west. ...

and the Caribbean. In 2003 relay stations reached all territories except Ceará and at the same time, earned its first affiliates. In 2004, esmissora was replaced by five affiliates. In 2005, the station covered the territory from Ceará, thanks to "twin stations" with the same name, covering parts of the western states of Rio Grande do Norte and Paraíba, north-west and north east of Pernambuco and Piaui. Between 2005 and 2007, it added dozens of affiliates and relays in several Brazilian states in the Northeast, North, Midwest and Southeast, and became the country's fastest growing network. The network succeeded in its intention to make a network with a different language, not seen before in the history of Brazilian television. It concentrated on talk shows, local production and low cost, with different personalities and singers of forró and other popular rhythms. It won a large audience in Brazil.Cristiano Celestino Dourado Borges

Observatório da Imprensa ''Observatório da Imprensa'' ( Portuguese for ''Press Observer'') is a Brazilian website, and also television and radio programs, which focuses on the analysis of the current state of the mass media in the country. History ''Observatório da I ...

, 10 de março de 2009

Outage

At midnight on 25 February 2009, TV Diário went dark without. The outage was due to pressure from

, due to the excessive growth of TV Diário's audience in many parts of the country, including Rio-São Paulo, which threatened the market of

Organizações Globo Grupo Globo ( en, Globo Group), formerly known as Organizações Globo ( en, Globo Organization), is a Brazilian private mass media conglomerate based in Rio de Janeiro, Brazil. Founded in 1925 by Irineu Marinho, it is the largest media group i ...

threatened regional group Sistema Verdes Mares with the loss of TV Verdes Mares.

References

External links