4ME was a digital

advertorial An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, t ...

datacasting Datacasting (data broadcasting) is the broadcasting of data over a wide area via radio waves. It most often refers to supplemental information sent by television stations along with digital terrestrial television (DTT), but may also be applied ...

service that launched on 18 September 2011 by

Prime Media Group Prime Media Group Limited (formerly Prime Television Limited) was an Australian-based media corporation that formerly owned regional television network Prime7 in eastern Australia and GWN7 in regional Western Australia. It also owned ishop TV ...

and Brand New Media. It was formerly available to homes in the

Prime7 Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Ca ...

GWN7 GWN7 was an Australian television network serving all of Western Australia outside metropolitan Perth. It launched on 10 March 1967 as ''BTW-3'' in Bunbury. It was an affiliate of the Seven Network and served one of the largest geographic tel ...

viewing area on channel 64, and the Seven-owned viewing area on channel 74 unless you were in an overlap market like the Sunshine Coast, in that case 4ME was both on channel 64 and 74. The channel was closed at midnight on 30 April 2016 in regional areas after Brand New Media entered administration due to business troubles. 4ME later ceased broadcasting in Seven-owned areas on 19 May 2016. As a datacasting channel, the content on the channel was regulated, it did consist of mostly information, and the scope for entertainment was limited. It showed mainly Australian made informational programs and infomercials, and as a datacasting service, it was prohibited from broadcasting programs that were wholly or substantially infotainment or lifestyle programs longer than 10 minutes.

History

When launched in regional areas on 18 September 2011, the channel was known as Television 4. The channel changed to the name of TV4ME, when it was introduced to metropolitan areas in December 2011. It changed its name again, this time to 4ME, in 2013. On 29 April 2016, Brand New Media, joint owner of 4ME alongside Prime Media Group, called in administrators after being hit with a series of "perfect storms" throughout its business interests. Prime announced that they will not renew the contract 4ME and LCN 64 on Prime-owned stations was re-purposed as an additional feed of Prime's other datacast channel

ishop TV ishop TV is an Australian free-to-air television channel and a digital advertorial datacasting service that was launched on 30 April 2013. The channel is owned by Seven West Media (formerly Prime Media Group) and Brand Developers, broadcastin ...

at midnight on 30 April 2016. 4ME went off the air on Seven-owned stations on 19 May 2016 and was replaced with a placeholder card notifying viewers that the channel was unavailable. The channel was removed from the Seven multiplex on 26 May 2016.

References

{{Seven West Media Prime Media Group Seven Network Defunct television channels in Australia Digital terrestrial television in Australia Television channels and stations established in 2011 Television channels and stations disestablished in 2016 English-language television stations in Australia 2011 establishments in Australia 2016 disestablishments in Australia Home shopping television stations in Australia

History

See also

References