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Advertorial
An advertorial is an advertisement in the form of editorial content. The term "advertorial" is a blend (see portmanteau) of the words "advertisement" and "editorial." Merriam-Webster dates the origin of the word to 1946. In printed publications, the advertisement is usually written to resemble an objective article and designed to ostensibly look like a legitimate and independent news story. In television, the advertisement is similar to a short infomercial presentation of products or services. These can either be in the form of a television commercial or as a segment on a talk show or variety show. In radio, these can take the form of a radio commercial or a discussion between the announcer and representative. The concept of internet-based advertorials is linked to native advertising; however, whether the two terms are synonymous is contested. Types Advertorials can be classified into three types: * Image advertorials: The organization running the advertisement wants to produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GMA With Bert Newton
Good Morning Australia (or ''GMA''), also known as GMA with Bert Newton, originally titled ''The Morning Show'', was an Australian breakfast television variety program on Network Ten hosted by Bert Newton between 20 January 1992 and 16 December 2005 featuring regular segments and celebrity guests The program aired from 9:00am – 11:00am (9:00am – 11:30am for most of its run). The show was a lead in to the 11:30 News. Program history Good Morning Australia (GMA) debuted on Network Ten on 20 January 1992 with the title ''The Morning Show'', changing its name the following year from 1 February 1993 to ''Good Morning after the breakfast news program with the same name on the same network had previously aired between 1981 and December 1992. ''Good Morning Australia'' itself replaced the long running Sydney based Til-Ten which was presented by Joan McInnes. ''GMA'' was Australia's first national morning talk program, unchallenged ratings wise until October 2002, until the Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
9am With David & Kim
''9am with David & Kim'' is an Australian morning show which premiered on Monday 30 January 2006 on Network Ten. It aired live from 9am - 11am weekdays, and was hosted by musician and former '' Getaway'' reporter David Reyne and former ''National Nine News'' presenter and journalist Kim Watkins. Fill in presenters have included Ann-Maree Biggar, Christi Malthouse, Corinne Grant, Kathryn Robinson, Stephen Quartermain and music mogul Ian Dickson. The program replaced long time morning program '' Good Morning Australia'' with Bert Newton, which finished in late 2005, after Bert Newton returned to the Nine Network. Sandy Paterson was the executive producer of the program. Throughout its run the show had struggled behind competing programs '' The Morning Show'' and ''Mornings with Kerri-Anne'', averaging around 50,000 viewers an episode. Demise In August 2009, Reyne announced that he will be leaving 9am at the end of the year, after 4 years with the show and Ten. On 7 December ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Circle (TV Program)
''The Circle'' was an Australian morning talk show that was aired on Network Ten from 9 February 2010 to 3 August 2012. The show was presented by Gorgi Coghlan, Yumi Stynes, Chrissie Swan and Denise Drysdale and aired in a daytime slot on Network Ten. Ten cancelled the program on 30 July 2012, with the last episode on 3 August 2012. Presenters Colin Lane replaced Coghlan in early 2011 while she was on maternity leave. In August and September 2011, Swan took maternity leave, with various guest hosts (including Lane) taking her role during that time. History The show was announced on 16 January 2010 as a replacement for the network's previous morning show, '' 9am with David and Kim'' and debuted 9 February 2010. Denise Drysdale and Chrissie Swan were part of the original hosting team. After two years with the program they resigned at the end of 2011 season with Drysdale spending more time with family following the birth of her grandson and Swan announced her decision to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mornings With Kerri-Anne
''Kerri-Anne'' was an Australian morning television program shown on the Nine Network, hosted by Kerri-Anne Kennerley. It was broadcast on weekdays at 9am for two hours. The final episode of the series was on 25 November 2011. It was replaced by ''Today Extra'', hosted by Sonia Kruger and David Campbell (Australian musician), David Campbell. History The program debuted on 28 October 2002 on the Nine Network to compete against Network Ten's ''Good Morning Australia (1992–2005), Good Morning Australia'' with Bert Newton. The show began as a one-hour program from 9:30 to 10:30 am five days a week. In the program's second season in 2003, the show progressed to an hour and a half from 9:30 to 11:00am. After the network's decision to rest ''Here's Humphrey'', which had been broadcast since 1965, the show began its third season as a two-hour program from 9:00 to 11:00am. ''Mornings'' proved to be a success against ''Good Morning Australia'' and, by the end of 2005, Newton announced ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Morning Show (TV Program)
''The Morning Show'' is an Australian morning talk show broadcast on the Seven Network and currently hosted by Kylie Gillies and Larry Emdur. The show airs between 9:00 am and 11:30 am on weekdays and follows Seven's breakfast news program ''Sunrise (Australian TV program), Sunrise'', with both programs closely interlinked. The program features infotainment, celebrity interviews and live music performances. On weekends, a highlights show is aired between 10:00 am and 12:00 pm on Saturday and Sunday featuring segments from the week. History The show premiered on the Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network. It is owned by Seven West Media Limited, and is one of five main free-to-air television networks in Australi ... on 18 June 2007 and originally aired between 9:00 am and 11:00 am on weekdays. Adam Boland was the original executive producer of the show and promise ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordsGarner's Modern American Usage , p. 644. in which parts of multiple words are combined into a new word, as in ''smog'', coined by blending ''smoke'' and ''fog'', or ''motel'', from ''motor'' and ''hotel''. In , a portmanteau is a single morph that is analyzed as representing two (or more) underlying s. When portmanteaus shorte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kerri-Anne Kennerley
Kerri-Anne Kennerley (née Wright; born 22 September 1953) is an Australian television and radio presenter, actress and singer. She has more than 50 years in the industry, and is an inductee into the Logie Hall of Fame. Kennerley was a co-host on Network 10's ''Studio 10''. She is currently due to star in '' Pippin'' at the Sydney Lyric Theatre as Pippin's grandmother, Berthe. Career Kennerley made her first television appearance in 1967 at the age of 14 on the children's shows ''The Channel Niners'' and ''Everybody's In'' on Brisbane's QTQ 9. After returning to Australia from the US in 1981 she landed the role of Melinda Burgess in TV series ''The Restless Years'', a teen-oriented soap opera. She hosted the breakfast TV program '' Good Morning Australia on Network Ten'' for 11 years. During the 1980s Kennerley performed as a singer, and released a self-titled album (''Kerri-Anne'') as well as a Christmas album in 1985. Her cabaret singing style was parodied by singer and c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denise Drysdale
Denise Anne Christina Drysdale (born 5 December 1948) is an Australian television presenter, variety entertainer, actress, singer, dancer and comedian. She is often affectionately known as ''Ding Dong'', a nickname invented by fellow performer Ernie Sigley. She is currently a co-host of the morning show ''Studio 10''. Early life Childhood Born in the Melbourne suburb of Moorabbin, Drysdale and her family moved to Port Melbourne when she was three-and-a-half, where her parents ran the Fountain Inn Hotel. They lived there for eleven years, during which time Drysdale attended Kilbride Ladies Convent, South Melbourne. Career beginnings Drysdale's career began soon after the move to Port Melbourne. Referring to the (then) regulations for public bars to cease serving alcohol at 6pm, she observed: "During that time it was the 6 o'clock swill, and Mum didn't want her little girl seeing all that drinking, so she sent me to dancing, to May Downs. May Downs was an amazing woman. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sonia Kruger
Sonia Melissa Kruger (born 28 August 1965) is an Australian television presenter and media personality, who has been a prominent figure in the media for over 20 years. Kruger is currently the host of ''Big Brother Australia'' and a presenter on '' The Voice Australia''. She is best known for co-hosting the popular Australian version of '' Dancing with the Stars'' and for the role of Tina Sparkle in the dark 1992 film '' Strictly Ballroom''. Kruger has also been a co-host of ''Today Extra''. During her time at the Seven Network, Kruger has also reported for numerous other events, including the network's coverage of the Olympics, the Melbourne Cup and the Australian Open. Early life Born in Toowoomba, Queensland, she attended Beenleigh State High School, completing Year 12 in 1982. Kruger completed an arts degree at the University of Technology, Sydney, and taught dance at the National Institute of Dramatic Art (NIDA) in Sydney. Career In 1992, Kruger came to prominence in her ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
