Swifty Lazar
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Irving Paul "Swifty" Lazar (March 28, 1907 – December 30, 1993) was an American
talent agent A talent agent, or booking agent, is a person who finds jobs for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, and other professionals in various entertainment or sp ...
and dealmaker, representing both
movie stars A movie star (also known as a film star or cinema star) is an actor or actress who is famous for their starring, or leading, roles in movies. The term is used for performers who are marketable stars as they become popular household names and wh ...
and
authors An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility f ...
.


Early life and education

Born Samuel Lazar to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family in
Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
, he graduated from
Fordham University Fordham University () is a private Jesuit research university in New York City. Established in 1841 and named after the Fordham neighborhood of the Bronx in which its original campus is located, Fordham is the oldest Catholic and Jesuit un ...
and
Brooklyn Law School Brooklyn Law School (BLS) is a private law school in New York City. Founded in 1901, it has approximately 1,100 students. Brooklyn Law School's faculty includes 60 full-time faculty, 15 emeriti faculty, and a number of adjunct faculty. Brooklyn ...
in 1931. While practicing
bankruptcy law Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...
during the early 1930s, he negotiated a business deal for a
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
performer Ted Lewis, and realized the income potential for acting as an agent.


Career

Lazar moved to
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
in 1936 but maintained a presence in New York until after
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
when he moved to Los Angeles permanently. After putting together three major deals for
Humphrey Bogart Humphrey DeForest Bogart (; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American film and stage actor. His performances in Classical Hollywood cinema films made him an American cultural icon. In 1999, the American Film In ...
in a single day, he was dubbed "Swifty" by Bogart. In addition to Bogart, Lazar became the agent representing other celebrities, including
Lauren Bacall Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary ...
,
Truman Capote Truman Garcia Capote ( ; born Truman Streckfus Persons; September 30, 1924 – August 25, 1984) was an American novelist, screenwriter, playwright and actor. Several of his short stories, novels, and plays have been praised as literary classics, ...
,
Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...
,
Joan Collins Dame Joan Henrietta Collins (born 23 May 1933) is an English actress, author and columnist. Collins is the recipient of several accolades, including a Golden Globe Award, a People's Choice Award, two Soap Opera Digest Awards and a Primeti ...
,
Noël Coward Sir Noël Peirce Coward (16 December 189926 March 1973) was an English playwright, composer, director, actor, and singer, known for his wit, flamboyance, and what ''Time'' magazine called "a sense of personal style, a combination of cheek and ...
,
Ira Gershwin Ira Gershwin (born Israel Gershovitz; December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs in the English language of the 2 ...
,
Cary Grant Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English-American actor. He was known for his Mid-Atlantic accent, debonair demeanor, light-hearted approach to acting, and sense of comic timing. He was one of ...
,
Moss Hart Moss Hart (October 24, 1904 – December 20, 1961) was an American playwright, librettist, and theater director. Early years Hart was born in New York City, the son of Lillian (Solomon) and Barnett Hart, a cigar maker. He had a younger brother ...
,
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century f ...
,
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American actor, dancer, singer, filmmaker, and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
,
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
,
Walter Matthau Walter Matthau (; born Walter John Matthow; October 1, 1920 – July 1, 2000) was an American actor, comedian and film director. He is best known for his film roles in '' A Face in the Crowd'' (1957), '' King Creole'' (1958) and as a coach of a ...
,
Larry McMurtry Larry Jeff McMurtry (June 3, 1936March 25, 2021) was an American novelist, essayist, bookseller and screenwriter whose work was predominantly set in either the Old West or contemporary Texas.
,
Vladimir Nabokov Vladimir Vladimirovich Nabokov (russian: link=no, Владимир Владимирович Набоков ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian-American novelist, poet, translator, and entomologist. Bor ...
,
Clifford Odets Clifford Odets (July 18, 1906 – August 14, 1963) was an American playwright, screenwriter, and actor. In the mid-1930s, he was widely seen as the potential successor to Nobel Prize-winning playwright Eugene O'Neill, as O'Neill began to withdra ...
,
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway and in film. Born to ...
,
William Saroyan William Saroyan (; August 31, 1908 – May 18, 1981) was an Armenian-American novelist, playwright, and short story writer. He was awarded the Pulitzer Prize for Drama in 1940, and in 1943 won the Academy Award for Best Story for the film ''T ...
,
Irwin Shaw Irwin Shaw (February 27, 1913 – May 16, 1984) was an American playwright, screenwriter, novelist, and short-story author whose written works have sold more than 14 million copies. He is best known for two of his novels: '' The Young Lions'' ...
, President
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
and
Tennessee Williams Thomas Lanier Williams III (March 26, 1911 – February 25, 1983), known by his pen name Tennessee Williams, was an American playwright and screenwriter. Along with contemporaries Eugene O'Neill and Arthur Miller, he is considered among the thr ...
. Lazar's power became such that he could negotiate a deal for someone who was not even his client and then collect a fee from that person's agent.
Oscar Levant Oscar Levant (December 27, 1906August 14, 1972) was an American concert pianist, composer, conductor, author, radio game show panelist, television talk show host, comedian and actor. He was awarded a star on the Hollywood Walk of Fame for rec ...
said of Lazar, "Everybody who matters has two agents: his own and Irving Lazar." During
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Lazar, with Benjamin Landis, suggested to the
U.S. Army Air Forces The United States Army Air Forces (USAAF or AAF) was the major land-based aerial warfare service component of the United States Army and ''de facto'' aerial warfare service branch of the United States during and immediately after World War ...
that it produce a play to encourage enlistment and to raise funds for the Army Emergency Relief Fund. The Air Forces commanding general, Henry H. Arnold, agreed and the play '' Winged Victory'' was written by
Moss Hart Moss Hart (October 24, 1904 – December 20, 1961) was an American playwright, librettist, and theater director. Early years Hart was born in New York City, the son of Lillian (Solomon) and Barnett Hart, a cigar maker. He had a younger brother ...
and produced by Hart and Lazar. It was a huge success, playing on
Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street **Broadway Theatre (53rd Stree ...
and on tour around the U.S. for over a million people. A film version was produced during the same period. During the 1950s Lazar expanded from Hollywood deal-making to doing book publishing deals. Lazar was an executive producer (with Bernie Brillstein) of John G. Avildsen's '' Neighbors'' (1981), starring
John Belushi John Adam Belushi (January 24, 1949 – March 5, 1982) was an American comedian, actor, and musician, best known for being one of the seven original cast members of the NBC sketch comedy show ''Saturday Night Live'' (''SNL''). Throughout his c ...
and
Dan Aykroyd Daniel Edward Aykroyd ( ; born July 1, 1952) is a Canadian actor, comedian, producer, musician and writer. He was an original member of the "Not Ready for Prime Time Players" on ''Saturday Night Live'' (1975–1979). During his tenure on ''SNL'' ...
, and he was an associate producer on two television
miniseries A miniseries or mini-series is a television series that tells a story in a predetermined, limited number of episodes. "Limited series" is another more recent US term which is sometimes used interchangeably. , the popularity of miniseries format ...
, '' The Thorn Birds'' (1983) and ''Robert Kennedy & His Times'' (1985). In 1988, a party was thrown for Lazar at a nightclub where
Chazz Palminteri Calogero Lorenzo "Chazz" Palminteri (born May 15, 1952)
Chazzpalminteri.net. Retrieved on November 19, 2013.
is an American ...
, who was then a struggling actor, was working as a bouncer. Lazar tried to enter and was stopped by Palminteri, who did not know who he was. Lazar got him fired, which led the broke (and now unemployed) actor to write something for himself to star in since he was not being offered anything, and was inspired to write ''
A Bronx Tale ''A Bronx Tale'' is a 1993 American coming-of-age crime film directed by and starring Robert De Niro in his directorial debut and produced by Jane Rosenthal, adapted from Chazz Palminteri's 1989 play of the same name. It tells the coming of a ...
''.


Notable clients

*
Cary Grant Cary Grant (born Archibald Alec Leach; January 18, 1904November 29, 1986) was an English-American actor. He was known for his Mid-Atlantic accent, debonair demeanor, light-hearted approach to acting, and sense of comic timing. He was one of ...
*
Cher Cher (; born Cherilyn Sarkisian; May 20, 1946) is an American singer, actress and television personality. Often referred to by the media as the Honorific nicknames in popular music, "Goddess of Pop", she has been described as embodying female ...
*
Clifford Odets Clifford Odets (July 18, 1906 – August 14, 1963) was an American playwright, screenwriter, and actor. In the mid-1930s, he was widely seen as the potential successor to Nobel Prize-winning playwright Eugene O'Neill, as O'Neill began to withdra ...
*
Cole Porter Cole Albert Porter (June 9, 1891 – October 15, 1964) was an American composer and songwriter. Many of his songs became standards noted for their witty, urbane lyrics, and many of his scores found success on Broadway and in film. Born to ...
* Dominque LaPierre *
Ernest Hemingway Ernest Miller Hemingway (July 21, 1899 – July 2, 1961) was an American novelist, short-story writer, and journalist. His economical and understated style—which he termed the iceberg theory—had a strong influence on 20th-century f ...
* Garson Kanin *
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American actor, dancer, singer, filmmaker, and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
*
Humphrey Bogart Humphrey DeForest Bogart (; December 25, 1899 – January 14, 1957), nicknamed Bogie, was an American film and stage actor. His performances in Classical Hollywood cinema films made him an American cultural icon. In 1999, the American Film In ...
*
Ira Gershwin Ira Gershwin (born Israel Gershovitz; December 6, 1896 – August 17, 1983) was an American lyricist who collaborated with his younger brother, composer George Gershwin, to create some of the most memorable songs in the English language of the 2 ...
*
Irwin Shaw Irwin Shaw (February 27, 1913 – May 16, 1984) was an American playwright, screenwriter, novelist, and short-story author whose written works have sold more than 14 million copies. He is best known for two of his novels: '' The Young Lions'' ...
*
Joan Collins Dame Joan Henrietta Collins (born 23 May 1933) is an English actress, author and columnist. Collins is the recipient of several accolades, including a Golden Globe Award, a People's Choice Award, two Soap Opera Digest Awards and a Primeti ...
* Larry Collins *
Larry McMurtry Larry Jeff McMurtry (June 3, 1936March 25, 2021) was an American novelist, essayist, bookseller and screenwriter whose work was predominantly set in either the Old West or contemporary Texas.
*
Lauren Bacall Lauren Bacall (; born Betty Joan Perske; September 16, 1924 – August 12, 2014) was an American actress. She was named the 20th-greatest female star of classic Hollywood cinema by the American Film Institute and received an Academy Honorary ...
*
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
*
Moss Hart Moss Hart (October 24, 1904 – December 20, 1961) was an American playwright, librettist, and theater director. Early years Hart was born in New York City, the son of Lillian (Solomon) and Barnett Hart, a cigar maker. He had a younger brother ...
*
Noël Coward Sir Noël Peirce Coward (16 December 189926 March 1973) was an English playwright, composer, director, actor, and singer, known for his wit, flamboyance, and what ''Time'' magazine called "a sense of personal style, a combination of cheek and ...
*
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
*
Tennessee Williams Thomas Lanier Williams III (March 26, 1911 – February 25, 1983), known by his pen name Tennessee Williams, was an American playwright and screenwriter. Along with contemporaries Eugene O'Neill and Arthur Miller, he is considered among the thr ...
*
Truman Capote Truman Garcia Capote ( ; born Truman Streckfus Persons; September 30, 1924 – August 25, 1984) was an American novelist, screenwriter, playwright and actor. Several of his short stories, novels, and plays have been praised as literary classics, ...
*
Vladimir Nabokov Vladimir Vladimirovich Nabokov (russian: link=no, Владимир Владимирович Набоков ; 2 July 1977), also known by the pen name Vladimir Sirin (), was a Russian-American novelist, poet, translator, and entomologist. Bor ...
*
Walter Matthau Walter Matthau (; born Walter John Matthow; October 1, 1920 – July 1, 2000) was an American actor, comedian and film director. He is best known for his film roles in '' A Face in the Crowd'' (1957), '' King Creole'' (1958) and as a coach of a ...
*
William Saroyan William Saroyan (; August 31, 1908 – May 18, 1981) was an Armenian-American novelist, playwright, and short story writer. He was awarded the Pulitzer Prize for Drama in 1940, and in 1943 won the Academy Award for Best Story for the film ''T ...


Personal life

Lazar married Mary Van Nuys, a model, in 1962.


Death

Lazar died in 1993, aged 86, from complications stemming from
diabetes Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level ( hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased ...
, which had cut off circulation to his feet. Doctors wanted to amputate, but Lazar, who was being treated at home via
peritoneal dialysis Peritoneal dialysis (PD) is a type of dialysis which uses the peritoneum in a person's abdomen as the membrane through which fluid and dissolved substances are exchanged with the blood. It is used to remove excess fluid, correct electrolyte pro ...
, refused. This refusal hastened Lazar's death. He was interred in the
Westwood Village Memorial Park Cemetery Pierce Brothers Westwood Village Memorial Park & Mortuary is a cemetery and mortuary located in the Westwood Village area of Los Angeles. It is located at 1218 Glendon Avenue in Westwood, with an entrance from Glendon Avenue. The cemetery was ...
in
Westwood, Los Angeles Westwood is a commercial and residential neighborhood in the northern central portion of the Westside region of Los Angeles, California. It is the home of the University of California, Los Angeles (UCLA). Bordering the campus on the south ...
next to his wife who had died in January that same year from
liver cancer Liver cancer (also known as hepatic cancer, primary hepatic cancer, or primary hepatic malignancy) is cancer that starts in the liver. Liver cancer can be primary (starts in liver) or secondary (meaning cancer which has spread from elsewhere to th ...
.


Legacy

At the time of his death, Lazar was working on his autobiography, ''Swifty: My Life and Good Times'', which was completed by Annette Tapert and published by
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...
in 1995. In 1999 Simon & Schuster editor-in-chief
Michael Korda Michael Korda (born 8 October 1933) is an English-born writer and novelist who was editor-in-chief of Simon & Schuster in New York City. Early years Born in London, Michael Korda is the son of English actress Gertrude Musgrove and the Hungaria ...
published his memoirs, entitled ''Another Life: A Memoir of Other People''. It has a chapter about Lazar. Lazar appears as a character in
Peter Morgan Peter Julian Robin Morgan, (10 April 1963) is a British screenwriter and playwright. He is the playwright behind '' The Audience'' and '' Frost/Nixon'' and the screenwriter of ''The Queen'' (2006), '' Frost/Nixon'' (2008), '' The Damned Unit ...
's
stage play A play is a work of drama, usually consisting mostly of dialogue between characters and intended for theatrical performance rather than just reading. The writer of a play is called a playwright. Plays are performed at a variety of levels, f ...
'' Frost/Nixon'', first staged at the
Donmar Warehouse The Donmar Warehouse is a 251-seat, not-for-profit theatre in Covent Garden, London, England. It first opened on 18 July 1977. Sam Mendes, Michael Grandage and Josie Rourke have all served as artistic director, a post held since 2019 by Mi ...
,
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
on August 10, 2006, and played by actor
Kerry Shale Kerry Shale is a Canadian actor and writer based in London, England. Filmography Film Television Video games References External links * * {{DEFAULTSORT:Shale, Kerry Living people 20th-century British male actors 20th-century Ca ...
. In the play, Lazar negotiates a deal with
David Frost Sir David Paradine Frost (7 April 1939 – 31 August 2013) was a British television host, journalist, comedian and writer. He rose to prominence during the satire boom in the United Kingdom when he was chosen to host the satirical programme ...
on behalf of President Richard Nixon for Frost to interview Nixon. The play is closely based on real-life events. He was also portrayed by
Toby Jones Tobias Edward Heslewood Jones''Births, Marriages & Deaths Index of England & Wales, 1916–2005.''; at ancestry.com (born 7 September 1966) is an English actor. Jones made his film debut in Sally Potter's period drama '' Orlando'' in 1992. H ...
in the 2008 film version of '' Frost/Nixon''. Swifty Lazar also appeared, thinly disguised as Irving "Sneaky" LaSalle, in George Axelrod's 1956 take on '' Dr. Faustus'', the play ''
Will Success Spoil Rock Hunter? ''Will Success Spoil Rock Hunter?'' is a 1957 American satirical comedy film starring Jayne Mansfield and Tony Randall, with Betsy Drake, Joan Blondell, John Williams, Henry Jones, Lili Gentle, and Mickey Hargitay, and with a cameo by Groucho M ...
'' where Sneaky as an agent, will get his clients absolutely anything they want for 10% of their soul. The Lazar role was played on Broadway by Martin Gabel. Lazar was parodied on ''
The Muppet Show ''The Muppet Show'' is a sketch comedy television series created by Jim Henson and featuring the Muppets. The series originated as two pilot episodes produced by Henson for ABC in 1974 and 1975. While neither episode was moved forward as ...
'' as
Fozzie Bear Fozzie Bear is a Muppet character best known as the insecure and comedically fruitless stand-up comic on ''The Muppet Show.'' Fozzie is an orange-brown bear who often wears a brown pork pie hat and a pink and white polka dot necktie. The char ...
's agent, Irving Bizarre, who was so short that he appeared only as a top hat atop a pair of shoes.


References


Further reading


External links


''The New Yorker'': Michael Korda's "The King of the Deal" (March 29, 1993)
* {{DEFAULTSORT:Lazar, Irving Paul 1907 births 1993 deaths California lawyers Television producers from New York City Brooklyn Law School alumni Burials at Westwood Village Memorial Park Cemetery 20th-century American Jews People from Brooklyn People from Greater Los Angeles American talent agents 20th-century American lawyers 20th-century American businesspeople