''Sucker Free'', known as ''Sucker Free Daily'' on weekdays and then ''Sucker Free Countdown'' on Sundays, is

MTV2 MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global. The channel launched initially as an all-music video service, once the original MTV had started to shift its programm ...

's sole hip-hop video block. Previously, ''Sucker Free'' aired weekdays for one hour, then eventually sporadically until the week leading to February 28, 2010. ''Sucker Free Countdown'', its 2-hour top 15 countdown, aired Sundays at 11 am ET/ PT and 11 pm ET/PT. ''Sucker Free'' originated from a block branding of hip-hop videos on MTV2 Sundays called ''Sucker Free Sundays'' in 2002, and eventually became the branding of

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

's main hip-hop program weekdays from 2006 until 2008. In October 2012, the show was relaunched as '' The Week in Jams''.

History

''Sucker Free'' debuted on May 29, 2006. Its previous moniker, ''Direct Effect'', debuted on September 25, 2000, and was more robust in comparison to ''Sucker Free''. From its start, it was marketed and produced almost like a hip-hop version of TRL. However, as the network drifted away from music and began to promote general pseudo- reality programming to teens in afternoons rather than video-branded programming, the series became a pre-taped program consisting mostly of videos and some viewer interaction, and the time slot was pushed back to early A.M. hours (first 10 am, then 8 am, then as early as 6:30 am) before the program's end in 2008. A limited archive of ''Sucker Free Countdown'' can be seen on ''Sucker Frees website on MTV2.com In April 2008, the show became a subject of criticism by the

Parents Television Council The Parents Television and Media Council (PTMC), formerly the Parents Television Council (PTC), is an American media advocacy group founded by conservative Christian activist L. Brent Bozell III in 1995, which advocates for what it considers ...

, whose research report ''The Rap on Rap'' claimed that ''Sucker Free'' and

BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los ...

programs '' 106 & Park'' and '' Rap City'' were deliberately marketing adult content to minors. In response to the PTC's report,

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

proposed withdrawing advertising from BET and MTV. An executive for MTV responded:

Spin off

''Sucker Free Latino'' debuted in 2006 on the Latino-oriented MTV network MTV Tres, which focuses mainly on Latino urban music. In 2009, the show was cut of its host and other familiar elements and aired as a top 5 countdown known as SFL 5. SFL 5 ran Tuesdays at 10 pm ET/PT. When MTV Tres re-launched in 2010 as tr3s, SFL5 was not included in the new programming line-up and effectively cancelled.

References

External links

* {{MTV2 original programs MTV2 original programming Hip hop television 2000s American music television series 2010s American music television series 2005 American television series debuts 2012 American television series endings