Stuttgart Trade Fair
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Messe Stuttgart is a
convention center A convention center (American English; or conference centre in British English) is a large building that is designed to hold a convention, where individuals and groups gather to promote and share common interests. Convention centers typica ...
next to
Stuttgart International Airport Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the Swab ...
, 12 km south of
Stuttgart Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the ...
,
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
. It is the ninth-biggest convention center in Germany. The new Messe Stuttgart site, completed in 2007, is right next to the A8 autobahn (highway). The center is accessible from Stuttgart Flughafen/Messe station on the local
suburban railway Commuter rail, or suburban rail, is a passenger rail transport service that primarily operates within a metropolitan area, connecting commuters to a central city from adjacent suburbs or commuter towns. Generally commuter rail systems are cons ...
network. Buses also travel to Messe Stuttgart from nearby Esslingen,
Göppingen Göppingen ( Swabian: ''Geppenge'' or ''Gebbenga'') is a town in southern Germany, part of the Stuttgart Region of Baden-Württemberg. It is the capital of the district Göppingen. Göppingen is home to the toy company Märklin, and it is the b ...
,
Reutlingen Reutlingen (; Swabian: ''Reitlenga'') is a city in Baden-Württemberg, Germany. It is the capital of the eponymous district of Reutlingen. As of June 2018, it has a population of 115,818. Reutlingen has a university of applied sciences, which ...
and
Tübingen Tübingen (, , Swabian: ''Dibenga'') is a traditional university city in central Baden-Württemberg, Germany. It is situated south of the state capital, Stuttgart, and developed on both sides of the Neckar and Ammer rivers. about one in thr ...
. There are plans to link Messe Stuttgart and Stuttgart International Airport to the proposed Stuttgart–Wendlingen high-speed railway between Stuttgart and
Ulm Ulm () is a city in the German state of Baden-Württemberg, situated on the river Danube on the border with Bavaria. The city, which has an estimated population of more than 126,000 (2018), forms an urban district of its own (german: link=no, ...
by 2019 as part of the Stuttgart 21 Project.


Parking garage

One of the most striking features of Messe Stuttgart is its huge parking garage, which spans the A8 Autobahn and can accommodate 4,200 vehicles on five levels. Display rights for the 4-ton logo on both sides of the garage's bridge were sold to
Robert Bosch GmbH Robert Bosch GmbH (; ), commonly known as Bosch and stylized as BOSCH, is a German multinational engineering and technology company headquartered in Gerlingen, Germany. The company was founded by Robert Bosch in Stuttgart in 1886. Bosch is 9 ...
, which paid around 20 million
euro The euro ( symbol: €; code: EUR) is the official currency of 19 out of the member states of the European Union (EU). This group of states is known as the eurozone or, officially, the euro area, and includes about 340 million citizens . ...
s for exclusive advertising space. The logo is the second-largest illuminated sign in the world and the biggest logo in the world after the unlit
Hollywood Sign The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California. Originally the Hollywoodland Sign, it is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains. Spelling ...
.'' (German) 'Bosch will ins Guinnessbuch der Rekorde.' '' (Bosch wants to make it into the
Guinness Book of Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
), ''Stuttgarter Zeitung'' Newspaper, 24 September 2007


Brief history

Before completion of the new site next to Stuttgart Airport, Messe Stuttgart had been based in the
Killesberg The Killesbergpark (Höhenpark Killesberg) is an urban public park of half a square kilometre (123 acres) in Stuttgart, Germany. It is just north of the state capital, where Killesberg is a quarter of the borough of ''Stuttgart-Nord'' (North). ...
suburb of
Stuttgart Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the ...
for more than 50 years. As nearby housing estates encroached on the old site's parking and roads, it was closed down to make way for public housing for seniors and apartments.


Criticism

Immediately after opening, Messe Stuttgart was plagued by a number of unexpected teething problems, ranging from faulty
barcode A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or o ...
readers at the entrances to poor signage. Construction of the new site, originally approved in 1993, was subject to repeated delays. First, local farmers refused to sell their land after successful lobbying by nearby residents. After compulsory repossession of land was approved by the
Baden-Württemberg Baden-Württemberg (; ), commonly shortened to BW or BaWü, is a German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants across a ...
State Government, demonstrations led to a string of court cases between landowners and the company hired to build the new center. An agreement was eventually reached between the local government and landowners amid cries from local residents that the farmers had "sold out" to politicians and had only gone along with lobbyists in the first place to maximize returns on the sale of land.


References


External links

*
Messe Stuttgart plans (German)
{{coord, 48, 41, 37, N, 9, 11, 13, E, type:landmark_source:dewiki, display=title Tourist attractions in Stuttgart Convention centres in Germany Buildings and structures in Stuttgart Event venues established in 1940 1940 establishments in Germany