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St James Holdings Limited was a company set up by tycoon Mike Ashley, specifically to acquire shares of Newcastle United Football Club during his 2007 takeover. The company name was a reference to
St James' Park St James' Park is a football stadium in Newcastle upon Tyne, England. It is the home of Premier League club Newcastle United F.C. With a seating capacity of 52,305 seats, it is the eighth largest football stadium in England. St James' Pa ...
, the stadium of Newcastle United. In 2021 company sold its holding in the club to a consortium consisting of
PCP Capital Partners Amanda Louise Staveley (born 11 April 1973) is a British business executive. She is notable chiefly for her connections with Middle Eastern investors. She helped a Saudi consortium take over Newcastle United in a deal completed in October 2021 a ...
,
Reuben Brothers David Reuben (born 1941) and Simon Reuben (born 1944) are Indian-born British businessmen. In May 2020, they were named as the second richest family in the UK by the '' Sunday Times Rich List'' with a net worth of £16 billion. Early life and b ...
and the Public Investment Fund of Saudi Arabia (PIF).


2007 – Newcastle United takeover bid

; 23 May On 23 May 2007 English businessman Mike Ashley bought Sir John Hall's stake in Newcastle United F.C of 41.6% for £55,342,223, valuing the club at £132,810,710.35, he then launched a formal takeover bid at 100p per share. This was a 14% rise on the price at closing on the London Stock Exchange the day before. Chairman Freddy Shepherd, who was in hospital at the time of the bid suffering from a punctured lung, said that he planned to fight the takeover and not allow Mike Ashley to get his hands on his 29.8%. Under the terms of UK takeover law, having purchased more than 30% of a listed company, he was obliged to make an offer to buy the remaining shares at the same or a greater price. ; 31 May On 31 May it was reported that the Newcastle board were considering Ashley's offer. It is widely believed that Mike Ashley then owned around a 54% stake in the club meaning that Freddy Shepherd's 29.8% was then useless and he could have been removed from his position as chairman by the new majority shareholders. ; 7 June On the 7 June 2007
Freddy Shepherd Freddy Shepherd (29 October 1941 – 25 September 2017) was an English businessman and the chairman of Newcastle United football club from 1997 until 2007. During his time at Newcastle, both as an active assistant to and later replacement of ...
and ''Shepherd Offshore Services Ltd.'' agreed to sell their stake in Newcastle United and released a statement urging other shareholders to do the same. It was announced that Shepherd would remain in the role of chairman. ; 15 June Confirmation came on the 15 June that Mike Ashley and St. James' Holdings had acquired slightly over 77% of the club. This means that Mike Ashley could delist the company from the stock exchange, with the date of 18 July being mentioned in the release. ; 26 June On 26 June 2007, Ashley gained the 90% of shares needed to compulsorily acquire the final 10% of shares. On the same day, directors Bruce Shepherd, Allison Antonopoulos, Tim Revill and Douglas Hall formally resigned from the board and both
Chris Mort Christopher Mort is an English lawyer and former chairman of Newcastle United Football Club. Biography Mort is a lawyer for Freshfields Bruckhaus Deringer, where he is head of their sports and gaming practice. Mort worked for Mike Ashley on h ...
and Steve Hayward were appointed. ; 18 July On 18 July 2007, the shares of Newcastle United PLC were delisted from the
London Stock Exchange London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St P ...
.


2008 – Possible sale

In September 2008 the club manager Kevin Keegan (who had been appointed in January) left the club. The European style of management introduced by the Ashley regime was cited as the reason for his departure. The fans of the club began to protest outside St James' Park and the players' performance suffered. This pressure led to Mike Ashley releasing a statement and putting the club up for sale. The London-based investment bank Seymour Pierce was appointed to handle the sale of the club. On 28 December the sale was called off.


2009/10 – Relegation and Promotion

After Newcastle United were relegated from the
Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...
to the
Championship In sport, a championship is a competition in which the aim is to decide which individual or team is the champion. Championship systems Various forms of competition can be referred to by the term championship. Title match system In this system ...
on 24 May 2009, it is likely that the club will be sold. According to media reports on 31 May 2009, Ashley is attempting to sell the club again. The lowered asking price due to the relegation was £100 million. On 27 October the sale was again called off. At the same time Ashley decided to sell the naming rights to St. James' Park - namesake of the holding company. This again angered fans. In April 2010 it was confirmed that the club was to return to the Premier League; this is likely to increase the value of the club once again. The club was reportedly up for sale for periods of time over the following years.


2021 – Sale of the club

In 2020 Ashley agreed to sell the club to a consortium consisting of
PCP Capital Partners Amanda Louise Staveley (born 11 April 1973) is a British business executive. She is notable chiefly for her connections with Middle Eastern investors. She helped a Saudi consortium take over Newcastle United in a deal completed in October 2021 a ...
,
Reuben Brothers David Reuben (born 1941) and Simon Reuben (born 1944) are Indian-born British businessmen. In May 2020, they were named as the second richest family in the UK by the '' Sunday Times Rich List'' with a net worth of £16 billion. Early life and b ...
and the Public Investment Fund of Saudi Arabia (PIF). However, the sale was blocked until over a year later, and was finally completed on 7 October 2021, selling the club for £305 million.


References

* ''Text largely from Newcastle United and
Mike Ashley (businessman) Michael James Wallace Ashley (born 9 September 1964) is a British billionaire retail entrepreneur focused in the sporting goods market, and the chief executive of Frasers Group Plc (formerly Sports Direct International). He entered the depart ...
articles.'' {{reflist


External links


St James Holdings
at Companies House British companies established in 2007 British companies disestablished in 2021 Newcastle United F.C.