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The Info List - Spirella Building



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The name "Spirella" refers to the Spirella
Spirella
Stay which was invented by Marcus Merritt Beeman in 1904 and made from tightly twisted and flattened coils of wire. The founders were Beeman, William Wallace Kincaid and Jesse Homan Pardee.

CONTENTS

* 1 USA

* 1.1 Locations

* 2 UK * 3 Humorous and critical views * 4 References * 5 External links

USA

The Spirella
Spirella
name was used by the Spirella
Spirella
Corset
Corset
Company Inc that was founded in 1904 in Meadville, Pennsylvania, USA. It was founded on a patent of dressbone, for bustles, but started corset manufacture in 1904. The company manufactured made-to-measure corsets . Benefits for the company's employees included travel, education and health care.

LOCATIONS

At its height the company had factories in the USA (Meadville, Pennsylvania , New Haven, Connecticut
New Haven, Connecticut
, and Lincoln Nebraska ), in Canada (in 1910), in the UK (in 1910; from 1912 in the Spirella Building in Letchworth
Letchworth
) and in Sweden ( Malmö
Malmö
) in 1920 and Niagara Falls NY (in 1917). Their flagship location was Spirella
Spirella
House on Oxford Circus
Oxford Circus
, London. A factory built in 1910 in Niagara falls, Ontario, eventually became the premises of the Bird Kingdom Tropical Adventure.

UK

The Spirella
Spirella
Building in Letchworth
Letchworth

The UK subsidiary was The Spirella
Spirella
Company of Great Britain. Spirella co-founder and entrepreneur William Wallace Kincaid commissioned the architect Cecil Hignett to design a state-of-the art factory of architectural beauty. The design included embellishments in Arts & Crafts styling. This factory, the Spirella
Spirella
Building, was built and expanded in stages between 1912 and 1920.

During World War II, the Irvin Airchute Company expanded its production of parachutes into the Spirella
Spirella
Building and women working for the British Tabulating Machine Company secretly produced components for the decoding machines called Bombes.

The company's most popular corset was the Model 305. Spirella products were not sold in shops. Instead, female staff called corsetiers (or corsetières) were sent to customers' homes.

After an ill-fated attempt to market garments of "Stub-tex", a form of Gore-Tex
Gore-Tex
being used under licence from W. L. Gore "> A 180 degree panoramic view of Oxford Circus, looking south down Regent Street. Spirella
Spirella
House is the second building from the left fronting onto the circus.

The Spirella
Spirella
Building provided the perfect environment for his workers to be happy, contented and highly productive, and was worthy of being called "The Factory of Beauty". In 1979 it was Grade ll* listed . The Letchworth
Letchworth
Garden City Foundation bought the neglected building in 1995, restored the interior and re-opened it for leased office accommodation.

HUMOROUS AND CRITICAL VIEWS

From its outset, the Spirella
Spirella
companies, activities and garments have attracted humorous and/or critical attention, for instance: · Castle Corset
Corset
cartoon · Advertisement for the Spirella
Spirella
War Savings Association · An award winning critique of Women's Corsetry 1850-1989 by Rachael Head

REFERENCES

* ^ "Exhibitions". Garden City Collection. Letchworth
Letchworth
Garden City heritage Foundation. Retrieved 11 May 2016. * ^ "Notes on the European Offices". History of Spirella. Retrieved 11 May 2016. * ^ Julie A. Lauffenberger, "Baleen in Museum Collections", Journal of the American Institute for Conservation (1993), Volume 32, Number 3 (pp. 213 to 230) * ^ "HM1194". Historical marker Project. Retrieved 11 May 2016. * ^ The Ladies\' Home Journal. Curtis Publishing Company. 1917-03-01. p. 65. * ^ "A Potted History of Spirella
Spirella
House". NJC (The National Joint Council for the Engineering Construction Industry). 5th Floor, Spirella
Spirella
House, 266-270 Regent Street, London, W1B 3AH: National Joint Council for the Engineering Construction Industry. Retrieved 15 May 2016. In 1959 a Spirella
Spirella
shop assistant is reported to have described three brassiere sizes “The Totalitarian – designed for suppression of the masses; the Salvation Army – to uplift the fallen; and the Political Agitator – to make mountains out of molehills”. * ^ "Bird Kingdom A Tropical Adventure". Bird Kingdom. Retrieved 11 May 2016. * ^ McEvoy, Louise. "Corsets and Codes at Spirella
Spirella
in Letchworth". Hertfordshire
Hertfordshire
Life. Retrieved 11 May 2016. * ^ "The Spirella
Spirella
Corsetière". Ivy Leaf's ~Arch