Simon Kornblit (August 1, 1933 – July 2, 2010) was a Belgian-born

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

studio executive A studio executive is an employee of a film studio or a corporation doing business in the entertainment industry. A studio executive may be a chief executive officer (CEO), a chief financial officer (CFO), or a chief operating officer (COO), or be ...

and

actor An actor or actress is a person who portrays a character in a performance. The actor performs "in the flesh" in the traditional medium of the theatre or in modern media such as film, radio, and television. The analogous Greek term is (), li ...

. Kornblit worked as the Executive Vice President of worldwide marketing for

Universal Pictures Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym: Uni, and formerly named Universal Film Manufacturing Company and Universal-International Pictures Inc.) is an Ameri ...

before pursuing an acting career during

retirement Retirement is the withdrawal from one's position or occupation or from one's active working life. A person may also semi-retire by reducing work hours or workload. Many people choose to retire when they are elderly or incapable of doing their j ...

Early life and education

Simon Kornblit was born to a

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

family in

Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

, on August 1, 1933. His father, Nathan Kornblit, was a

diamond cutter Diamond cutting is the practice of shaping a diamond from a rough stone into a faceted gem. Cutting diamonds requires specialized knowledge, tools, equipment, and techniques because of its extreme difficulty. The first guild of diamond cutters and ...

originally from

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populous ...

, while his mother, Sonia, was

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

n. Kornblit fled the country with his parents and sister, Dora, in 1940, just months before the invasion of Belgium by

Nazi Germany Nazi Germany (lit. "National Socialist State"), ' (lit. "Nazi State") for short; also ' (lit. "National Socialist Germany") (officially known as the German Reich from 1933 until 1943, and the Greater German Reich from 1943 to 1945) was ...

. The family escaped to the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

in a

cargo ship A cargo ship or freighter is a merchant ship that carries cargo, goods, and materials from one port to another. Thousands of cargo carriers ply the world's seas and oceans each year, handling the bulk of international trade. Cargo ships are usu ...

. Kornblit settled with his family in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, where he graduated from

Stuyvesant High School Stuyvesant High School (pronounced ), commonly referred to among its students as Stuy (pronounced ), is a State school, public university-preparatory school, college-preparatory, Specialized high schools in New York City, specialized high school ...

in 1951.

Career

Kornblit began his career in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

by working in the mailroom at DDB Worldwide in New York as a summer job in high school. DDB (Doyle Dane Bernbach) had less than 20 employees when Kornblit joined the company, where he would work for 35 years. Kornblit simultaneously attended the School of Commerce and Management at New York University while at DDB. He temporarily left DDB to enlist in the

United States Army The United States Army (USA) is the land service branch of the United States Armed Forces. It is one of the eight U.S. uniformed services, and is designated as the Army of the United States in the U.S. Constitution.Article II, section 2, cla ...

during the

Korean War , date = {{Ubl, 25 June 1950 – 27 July 1953 (''de facto'')({{Age in years, months, weeks and days, month1=6, day1=25, year1=1950, month2=7, day2=27, year2=1953), 25 June 1950 – present (''de jure'')({{Age in years, months, weeks a ...

. He was gradually promoted within DDB. Kornblit was responsible for managing such advertising accounts as

American Tourister American Tourister is a brand of luggage owned by Samsonite. Brothers Sol and Irving Koffler founded American Luggage Works in Providence, Rhode Island Providence is the capital and most populous city of the U.S. state of Rhode Island. One ...

's "''The Gorilla with the Suitcase''" commercial early in his career. He later decided to relocate from New York City to the DDB Worldwide offices in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

to be closer to his main clients in the

entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have dev ...

20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...

and

. He would ultimately become Executive Vice President and

general manager A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...

of DDB Worldwide in Los Angeles. Kornblit headed the advertising campaign for

launch of ''

Star Wars ''Star Wars'' is an American epic film, epic space opera multimedia franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and quickly became a worldwide popular culture, pop-culture Cultural impact of S ...

'' in 1977. Kornblit left DDB and joined

in 1987. He oversaw the marketing campaigns for the

release Release may refer to: * Art release, the public distribution of an artistic production, such as a film, album, or song * Legal release, a legal instrument * News release, a communication directed at the news media * Release (ISUP), a code to ident ...

s of more than 100 films for Universal Pictures from 1987 until 1993, including '' Field of Dreams'' (1989), ''

Fried Green Tomatoes ''Fried Green Tomatoes'' is a 1991 American comedy-drama film directed by Jon Avnet and based on Fannie Flagg's 1987 novel ''Fried Green Tomatoes at the Whistle Stop Cafe''. Written by Flagg and Carol Sobieski, and starring Kathy Bates, Jessic ...

'' (1994) and ''

Jurassic Park ''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when ...

'' (1993). Kornblit was named a voting member of the

Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization with the stated goal of advancing the arts and sciences of motio ...

for the

Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

for his work.

Later life

Kornblit retired from Universal Pictures in 1993. He moved with his wife, Bobbi, to

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

in 1994, following the

Northridge earthquake The 1994 Northridge earthquake was a moment 6.7 (), blind thrust earthquake that occurred on January 17, 1994, at 4:30:55 a.m. PST in the San Fernando Valley region of the City of Los Angeles. The quake had a duration of approximately ...

to be closer to family in the Southeast. The couple ultimately settled in

Sandy Springs, Georgia Sandy Springs is a city in northern Fulton County, Georgia and an inner ring suburb of Atlanta. The city's population was 108,080 at the 2020 census, making it Georgia's seventh-largest city. It is the site of several corporate headquarters, i ...

. Kornblit quickly became involved with the arts and entertainment industries in Atlanta. He co-founded and developed Kennesaw State University's film institute, also serving as its director from 2001 until 2003. He was a member of the Atlanta Jewish Film Festival's executive committee and co-chaired the

High Museum of Art The High Museum of Art (colloquially the High) is the largest museum for visual art in the Southeastern United States. Located in Atlanta, Georgia (on Peachtree Street in Midtown, the city's arts district), the High is 312,000 square feet (28, ...

's photo forum. He also served on the board of governors for the Atlanta chapter of the National Academy of Television Arts and Sciences. Kornblit also lectured as a guest professor of film marketing at Georgia State University and the Goizueta Business School at

Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...

. Kornblit decided to become an actor during his early-70s. He trained under Steve Coulter and other Atlanta area acting coaches. He was able to get a talent agent after just six weeks of study. Kornblit landed roles in local community theater productions, independent films and

television pilot A television pilot (also known as a pilot or a pilot episode and sometimes marketed as a tele-movie), in United States television, is a standalone episode of a television series that is used to sell a show to a television network or other distri ...

Filmography

Film

Television

Personal life

Simon Kornblit died of acute

myeloid leukemia Myeloid leukemia is a type of leukemia affecting myeloid tissue. Types include: * Acute myeloid leukemia * Chronic myelogenous leukemia * Acute megakaryoblastic leukemia * Blastic plasmacytoid dendritic cell neoplasm See also * Hematological m ...

at his home in Sandy Springs on July 2, 2010, at the age of 76.

References

External links

* {{DEFAULTSORT:Kornbilt, Simon 1933 births 2010 deaths American film studio executives American advertising executives New York University Stern School of Business alumni Stuyvesant High School alumni Businesspeople from New York City Male actors from Los Angeles People from Sandy Springs, Georgia Belgian emigrants to the United States Belgian Jews Jews who emigrated to escape Nazism United States Army personnel of the Korean War 20th-century American businesspeople