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Seiko
Seiko
Holdings Corporation (セイコーホールディングス株式会社, Seikō Hōrudingusu Kabushiki-gaisha) (TYO: 8050), commonly known as Seiko
Seiko
(/ˈseɪkoʊ/ SAY-koh), is a Japanese holding company that has subsidiaries which manufactures and sells watches, clocks, electronic devices, semiconductors, jewelries, and optical products.

Contents

1 History and Development 2 Brands and Product Lines 3 Seiko
Seiko
5 4 Seiko
Seiko
SARB 5 Grand Seiko

5.1 Birth of Grand Seiko 5.2 Design Style

6 Movements

6.1 Mechanical Movement 6.2 Quartz Movement 6.3 Grand Seiko
Grand Seiko
9F Quartz Movement 6.4 Spring Drive

7 Seiko
Seiko
in the United States 8 Moon Watch 9 Marketing 10 Official timekeeper

10.1 Olympic Games 10.2 FIFA World Cup 10.3 IAAF World Championships

11 Other Sponsorships 12 Historic Seiko
Seiko
watches 13 Operating Companies (Products and Services) 14 Seiko
Seiko
Group 15 Other 16 See also 17 References and Footnotes 18 External links

History and Development[edit] The company was founded in 1881,[2] when Kintarō Hattori opened a watch and jewelry shop called "K. Hattori" (服部時計店, Hattori Tokeiten) in the Ginza
Ginza
area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the name Seikosha
Seikosha
(精工舎, Seikōsha), meaning roughly "House of Exquisite Workmanship". According to Seiko's official company history, titled "A Journey In Time: The Remarkable Story of Seiko" (2003), Seiko
Seiko
is a Japanese word meaning "exquisite" or "success" ("exquisite" is usually written 精巧 from Chinese jīngqiǎo, while the meaning "success" is usually written 成功 from Chinese chénggōng). The first watches produced under the Seiko
Seiko
brand appeared in 1924. In 1969, Seiko
Seiko
introduced the Astron, the world's first production quartz watch; when it was introduced, it cost the same as a medium-sized car. Seiko
Seiko
later went on to introduce the first quartz chronograph. In the late 1980s, Seiko
Seiko
produced the first Kinetic watch that combined the self-energizing attributes of an automatic watch with quartz accuracy. The watch is entirely powered by its movement in everyday wear. In 1985, Orient and Seiko
Seiko
established a joint factory. The company was incorporated (K. Hattori & Co., Ltd.) in 1917 and was renamed Hattori Seiko
Seiko
Co., Ltd. in 1983 and Seiko
Seiko
Corporation in 1990. After reconstructing and creating its operating subsidiaries (such as Seiko
Seiko
Watch
Watch
Corporation and Seiko
Seiko
Clock
Clock
Inc.), it became a holding company in 2001 and was renamed Seiko
Seiko
Holdings Corporation as of July 1, 2007. Seiko
Seiko
is perhaps best known for its wristwatches, all of which were at one time produced entirely in-house. This includes not only major items such as microgears, motors, hands, crystal oscillators, batteries, sensors, LCDs but also minor items such as the oils used in lubricating the watches and the luminous compounds used on the hands and the dials. Seiko
Seiko
watches were originally produced by two different subsidiaries. One was Diani Seikosha
Seikosha
Co.,(now known as Seiko Instruments Inc.), and the other was Suwa Seikosha
Seikosha
Co.(now known as Seiko Epson
Seiko Epson
Corporation). Having two companies both producing the same brand of watch enabled Seiko
Seiko
to improve technology through competition and hedge risk. It also reduced risk of production problems, since one company can increase production in the case of decreased production in the other party. Currently watch movements are made in Shizukuishi, Iwate
Shizukuishi, Iwate
(SII Morioka Seiko
Seiko
Instruments), Ninohe, Iwate
Ninohe, Iwate
(SII Ninohe Tokei Kogyo), Shiojiri, Nagano
Nagano
( Seiko
Seiko
Epson) and their subsidiaries in China, Malaysia and Singapore. The fully integrated in-house production system is still practised for luxury watches in Japan. Brands and Product Lines[edit] Seiko
Seiko
produces watches with quartz, kinetic, solar, and mechanical movements of varying prices, ranging from around ¥4,000 (US$45) (sold under the brand Alba) to ¥50,000,000 (US$554,000).[3] To separate the customer groups, Seiko
Seiko
has created many different brands in Japan
Japan
and the international market. Seiko
Seiko
has several lines such as the Seiko
Seiko
5,[4] luxury "Credor", and the "Grand Seiko" series. Seiko
Seiko
5[edit] Seiko
Seiko
5 was created to be a watch whose performance would serve the demanding needs of the 1960s generation, who cared less for tradition and more about life. The watch has five key attributes:

Automatic winding Day/date displayed in a single window - rare at the time. Water resistance Recessed crown at the 4 o’clock position Durable steel case and bracelet

Seiko
Seiko
SARB[edit]

Seiko
Seiko
SARB030 Mechanical Watch

The Seiko
Seiko
SARB is their mid-range mechanical line of watches.[5] They use the Seiko
Seiko
6R15 movement. Grand Seiko[edit]

Grand Seiko
Grand Seiko
SBGA011 with 9R Spring Drive
Spring Drive
movement

Birth of Grand Seiko[edit] Prior to 1960, to challenge the status of Swiss watches and change the perception of Japanese watches, Daini Seikosha
Seikosha
and Suwa began the discussion of a product line that can match the quality of Swiss watches under the suggestion of the parent company. At the time, Suwa Seikosha
Seikosha
Co. was in charge of manufacturing men's watches, so it was decided that Suwa would be producing the first Grand Seiko
Grand Seiko
(GS). The first Grand Seiko
Grand Seiko
was released in 1960, it was based on Seiko's previous high-end watch, CROWN. This Grand Seiko
Grand Seiko
has a 25-jewel, manual-winding, 3180 calibre, and only 36,000 units were produced. This was also the first Chronometer grade watch manufactured in Japan, and it was based on Seiko's own chronometer standard.[6] Design Style[edit] The design language of the Grand Seiko
Grand Seiko
was set in 1967, with the creation of Grand Seiko
Grand Seiko
44GS. The 44GS set the ground for all future Grand Seiko
Grand Seiko
with nine elements. These elements help improve the legibility of the watch under different situations, and create a sharp, crisp visual impression:[7]

Double width index at 12 o'clock Multi-faceted rectangular markers Highly polished bezel Highly polished planes and two-dimensional surface Half recessed crown Flat dial Multi-faceted hour and minute hands Curved side line Reverse slanted bezel wall and case side

Movements[edit] Mechanical Movement[edit] In 1968, Seiko
Seiko
introduced three 10 beat (10 ticks per second) calibers, the automatic caliber 61GS, the manual winding 45GS and 19GS for women's watch. The 61GS was Japan's first automatic 10 beat watch, and it was the most accurate mechanical watch due to the high beat calibers.[8] The calibers are considered high beat because normal mechanical movements beat six to eight times per second, and higher beat makes the watch more resistant to shock, thus achieving the high accuracy.[9] In 2009, Seiko
Seiko
released the new 10 beat caliber 9S85, which is a completely new designed of the previous high beat caliber. The new caliber also met the Grand Seiko
Grand Seiko
Standard, a chronometer certification that is more strict than the Chronometer Certificate in Switzerland.[10] List of Seiko
Seiko
Mechanical Movements

Caliber Vibrations (per hour)

Jewels Accuracy (sec)

Power Reserve (hour)

Features

6R15 21,600 23 +25~-15 50 3 hands, time display (Hour, minute and second hands) and date display

6R20 28,800 29 +25~-15 45 6 hands, time display (Hour, minute and second hands), day and date display, power reserve indicator

6R21 28,800 29 +25~-15 45 6 hands, time display (Hour, minute and second hands), day and date display, power reserve indicator

6R24 28,800 31 +25~-15 45 6 hands, time display (Hour, minute and second hands), day and date display, power reserve indicator

6R27 28,800 29 +25~-15 45 5 hands, time display (Hour, minute and second hands), date display, power reserve indicator

8R48 28,800 34 +25~-15 45 6 hands, time display (Hour, minute and small second hands), stopwatch display (Hour, minute and second hands) and date display

8L35 28,800 26 +15~-10 50 3 hands, time display (Hour, minute and second hands) and date display

8L55 36,000 37 +15~-10 55 3 hands, time display (Hour, minute and second hands) and date display

Quartz Movement[edit] On December 25, 1969, Seiko
Seiko
released the world’s first quartz watch, the Seiko
Seiko
Quartz ASTRON. The watch uses a crystal oscillator for accuracy, where the crystal generates steady vibration when voltage is applied to it. During the ten years of development at Suwa Seikosha, Seiko
Seiko
managed to create many parts which enabled the viable application of quartz in wristwatches. For example, Seiko
Seiko
cut the crystal oscillator into the shape of a tuning-fork, and developed an integrated circuit and step motor to operate with the signals from the crystal oscillator.

Quartz wristwatch Astron Cal. 35A, Seiko, Japan, 1969

Although creating the parts that enabled quartz watches, Seiko
Seiko
did not monopolize the patent rights for the unique pieces, but decided to open them. In 1973, Seiko
Seiko
announced the world’s first LCD quartz watch with six-digit digital display. In 1975, Seiko
Seiko
launched the world’s first multi-function digital watch, the 0634. In 1978, Seiko
Seiko
released the Twin Quartz watch to address the impact of temperature on the frequency of the quartz crystal oscillator, which put a limitation on the accuracy of quartz watches. Seiko
Seiko
put a second crystal in the watch that is linked with a processor which detects the change in temperature and signals the main oscillator to compensate. The result was a huge improvement in the watch’s accuracy from 5 seconds per month to 5 seconds per year. In 1988, Seiko
Seiko
combined automatic and electric watches, creating the Seiko
Seiko
Kinetic, a movement that is powered by the movements of the user, converting the energy to electricity for the quartz movement. Grand Seiko
Grand Seiko
9F Quartz Movement[edit] The 9F Quartz Movement is used in Grand Seiko
Grand Seiko
quartz watches.[11] It was released in 1993 and still has no equal as of 2018. The Grand Seiko's 9F quartz movement is assembled entirely by hand by two expert craftsmen. Features include: Backlash Auto-Adjust Mechanism. Twin Pulse Control Motor. Instant Date Change Mechanism: It can change the date display in 1/2000th of a second. Spring Drive[edit] In 2005, the Seiko
Seiko
Spring Drive
Spring Drive
was announced. It was developed by Yoshikazu Akahane and his team and inspired by Yoshikazu’s vision: “a watch wound by a mainspring and with one-second-a-day accuracy, a precision that only the finest electronic watches could deliver.”[12] This movement achieved high accuracy with 1 second per day, long power reserve (72 hours) with its special developed alloy, fast winding with the “Magic Lever” design and glide-motion movement with the watch hands. The movement uses a mainspring as a source of energy and transmits it through a gear train, just like a traditional mechanical watch, but instead of an escapement and balance wheel, Seiko
Seiko
used the newly developed "Tri-synchro regulator", which acts like a quartz movement. The Tri-synchro regulator has three main functions: controlling the mechanical energy of the mainspring, generate electricity for the low consumption (~25 nanowatts) quartz crystal oscillator and generate a magnetic force to regulate the glide wheel. By replacing the traditional escapement with a magnetic brake, the Spring Drive operates with lower noise and presents a glide motion hand that shows the continuous flow of time. The Spring Drive
Spring Drive
movement was also used as the basis for the first-ever watch designed to be worn by an astronaut during a space walk, the aptly named Seiko
Seiko
Spring Drive Spacewalk.[13] Seiko
Seiko
in the United States[edit] Seiko
Seiko
Corporation of America is responsible for the distribution of Seiko
Seiko
watches and clocks, as well as Pulsar and Lorus brand watches, in the United States. The models available in the United States
United States
are normally a smaller subset of the full line produced in Japan. Seiko Corporation of America has its headquarters (and Coserv repair center) in Mahwah, New Jersey. In the United States, Seiko
Seiko
watches are sold primarily by fine jewelers and department stores as well as 19 company stores located in various cities.

Pulsar Montre 4

Moon Watch[edit] NASA
NASA
Flight Director Gene Kranz
Gene Kranz
wore a Seiko
Seiko
5 model 6119-8460 during the height of his career. It was on his wrist when the Apollo 11
Apollo 11
crew touched down on the lunar surface, when the Apollo 13
Apollo 13
explosion occurred, and throughout the remainder of his career at NASA. The watch was recently sold and is still in working order. Marketing[edit] On Friday January 10, 2014 on the eve of the Australian Open
Australian Open
in Melbourne, Shinji Hattori, President of Seiko
Seiko
Watch
Watch
Corporation, presented to Novak Djokovic
Novak Djokovic
a Seiko
Seiko
5 limited edition worth $1700. It was launched worldwide with a million units, symbolizing Seiko's partnership with the world's no.1 professional tennis player.[14] Official timekeeper[edit] Seiko
Seiko
is also the official timekeeper of many major sporting events: Olympic Games[edit]

1964 Summer Olympics
1964 Summer Olympics
in Tokyo, Japan 1992 Summer Olympics
1992 Summer Olympics
in Barcelona, Spain 1994 Winter Olympics
1994 Winter Olympics
in Lillehammer, Norway 1998 Winter Olympics
1998 Winter Olympics
in Nagano, Japan 2002 Winter Olympics
2002 Winter Olympics
in Salt Lake City, Utah, United States

FIFA World Cup[edit]

1978 FIFA World Cup
1978 FIFA World Cup
in Argentina 1982 FIFA World Cup
1982 FIFA World Cup
in Spain 1986 FIFA World Cup
1986 FIFA World Cup
in Mexico 1990 FIFA World Cup
1990 FIFA World Cup
in Italy

IAAF World Championships[edit] Currently, Seiko
Seiko
has an agreement with the International Association of Athletics Federations to act as the timekeeper for the latest editions of the IAAF World Championships in Athletics. The agreement started in 1985[15] and is set to continue until at least 2019.[16]

1987 World Championships in Athletics in Rome, Italy 1991 World Championships in Athletics in Tokyo, Japan 1993 World Championships in Athletics in Stuttgart, Germany 1995 World Championships in Athletics
1995 World Championships in Athletics
in Gothenburg, Sweden 1997 World Championships in Athletics in Athens, Greece 1999 World Championships in Athletics in Seville, Spain 2001 World Championships in Athletics in Edmonton, Canada 2003 World Championships in Athletics in Paris, France 2005 World Championships in Athletics
2005 World Championships in Athletics
in Helsinki, Finland 2007 World Championships in Athletics in Osaka, Japan 2009 World Championships in Athletics
2009 World Championships in Athletics
in Berlin, Germany 2011 World Championships in Athletics
2011 World Championships in Athletics
in Daegu, South Korea 2013 World Championships in Athletics
2013 World Championships in Athletics
in Moscow, Russia 2015 World Championships in Athletics
2015 World Championships in Athletics
in Beijing, China 2017 World Championships in Athletics
2017 World Championships in Athletics
in London, United Kingdom 2019 World Championships in Athletics
2019 World Championships in Athletics
in Doha, Qatar

Other Sponsorships[edit] Seiko
Seiko
created a digital watch styled after Venom Snake's timepiece in Metal Gear Solid V. Seiko
Seiko
is also named as the official timekeeper of the Gran Turismo racing game series, published by Sony
Sony
Computer Entertainment. It was also the sponsor of FC Barcelona
Barcelona
from 2011 to 2014.[17][18] Seiko
Seiko
was the official timekeeper of the North American Soccer League during the 2014 season.[19] Seiko
Seiko
used to sponsor Honda F1 (previously known as BAR [British American Racing] Honda). The Seiko
Seiko
name cannot currently be found on the Honda racing cars because Seiko
Seiko
Japan
Japan
refused to be advertised whilst the names of tobacco companies are still appearing on the cars. They can, however, be found on the lollipop used in the pitlane. Historic Seiko
Seiko
watches[edit]

Seiko
Seiko
Gyro Marvel Automatic Diashock 17 Jewels, 1960

Seiko
Seiko
Champion Diashock 19 Jewels, 1960

Seiko
Seiko
King Diashock 25 Jewels, 2nd model, 1967

Seiko
Seiko
Skyliner 6220-7990, 1968

Seiko
Seiko
Bell-Matic 17 Jewels

Seiko
Seiko
Bell-Matic 27 Jewels

Seiko
Seiko
Quartz 2002 3803-7070, 1973

Seiko
Seiko
Chronograph
Chronograph
Automatic 6139-7080 ("Hexagon"), 1974

Seiko
Seiko
Grand Quartz 4843-5010, 1975

Seiko
Seiko
King Quartz 0853-8005, 1976

Seiko
Seiko
Chronograph
Chronograph
Automatic 6138-8020 ("Panda"), 1977

Seiko
Seiko
LCD Solar Alarm Chronograph
Chronograph
A156-5000, 1978 (Seiko's 1st solar-powered watch)

Seiko
Seiko
Quartz Automatic Generating System 7M22-6A50, 1988

Seiko
Seiko
Quartz A.G.S. 7M22-8A20, 1988

Seiko
Seiko
Automatic Generating System 5M22-8A80, 1993

Seiko
Seiko
AGS SCUBA Diver 200m 5M23-6A60, 1993

Seiko
Seiko
Kinetic 5M42-0A70, 1995

Seiko
Seiko
Sportura Dual Time World Chronograph
Chronograph
H023-00A0, 2003

Seiko
Seiko
Automatic- Chronograph
Chronograph
Cal. 6139, the "Pogue Seiko“

Seiko
Seiko
SKX007 automatic watch

Grand Seiko
Grand Seiko
Automatic Hi-Beat 5646-7000

King Seiko
Seiko
Automatic Special
Special
Hi-Beat 5246-6000 Chronometer Officially Certified

Seiko
Seiko
Flyback-Automatic- Chronograph
Chronograph
Cal. 7016, "Seiko-Monaco" (1976).

Operating Companies (Products and Services)[edit]

Seiko
Seiko
Watch
Watch
Corporation — Planning for watches and other products and domestic and overseas sales Seiko
Seiko
Nextage Co., Ltd. — watches: Alba and licensed brand watches Seiko
Seiko
Clock
Clock
Inc. — Development, manufacturing and sales of clocks (desk clocks, wall clocks, alarm clocks) Seiko
Seiko
Service Center Co., Ltd. — repair and after service for watches Seiko
Seiko
Time Systems Inc. — Sale and incidental installation work for system clocks, varied information display equipment and sports timing equipment, as well as timing and measurement services for various sports Seiko
Seiko
Precision Inc. — Manufacturing/sales for electronic devices, shutters for cameras and peripherals, and production equipment Seiko
Seiko
NPC Corporation — Development, manufacturing and marketing of integrated circuits (IC) Seiko
Seiko
Solutions Inc. — Development, manufacturing, sales, maintenance, services and consultations for the hardware and the software relating with information systems and network services Seiko
Seiko
Optical Products Co., Ltd. — Wholesale marketing of lenses and frames for glasses along with other optical-related products Seiko Instruments
Seiko Instruments
Inc. — Development, manufacturing and sales of watches, precision components and machine tools, electronic components, printers, measurement and analysis instruments Wako Co., Ltd. — Sales of watches, jewelry, accessories, interior supplies, art goods and crafts, glasses and foodstuffs Cronos Inc. — retail sales of watches, jewelry items and eyeglasses Seiko
Seiko
Business Services Inc. — human resources Ohara Inc. ( Seiko
Seiko
owns 32.2% TYO: 5218) — specialty optical glass (glass materials for lenses and prisms)

Seiko
Seiko
Group[edit] Main article: Seiko
Seiko
Group Seiko
Seiko
Holdings is one of the three core companies of the Seiko
Seiko
Group. The Seiko Group consists of Seiko
Seiko
Holdings Corporation (Seiko), Seiko Instruments Inc. (SII), and Seiko Epson
Seiko Epson
Corporation (Epson). Although they have some common shareholders, including the key members of the Hattori family (posterity of Kintarō Hattori), the three companies in the Seiko Group are not affiliated. They are managed and operated completely independently. Seiko
Seiko
Watch, an operating subsidiary of Seiko
Seiko
Holdings, markets Seiko
Seiko
watches, while SII and Epson manufacture their movements. On January 26, 2009, Seiko
Seiko
Holdings and Seiko Instruments
Seiko Instruments
announced that the two companies will be merged on October 1, 2009 through a share swap. Seiko Instruments
Seiko Instruments
became a wholly owned subsidiary of Seiko
Seiko
Holdings as of October 1, 2009. Other[edit] Seiko
Seiko
produces electronic devices as well. During the 1980s, the company produced a notable range of digital synthesizers, such as the DS-250, for use in electronic music. Today the music division (part of Seiko
Seiko
Life Sports) produces metronomes and tuning devices. See also[edit]

Citizen Watch Orient Watch

References and Footnotes[edit]

^ Notification of change of President Seiko
Seiko
Holdings Corporation, April 30, 2010 ^ "History of Seiko
Seiko
and Its Products". THE SEIKO MUSEUM. Retrieved 2017-10-14.  ^ Credor FUGAKU GBCC999 (in Japanese) ^ "WHY "5" ? THE SEIKO 5 STORY SEIKO 5 SPORTS". www.seikowatches.com. Retrieved 2017-10-14.  ^ "Buyer's Guide". WatchSleuth. Retrieved 2018-01-15.  ^ "The History of Grand Seiko". seiyajapan.com. Retrieved 2016-12-02.  ^ "DESIGN ABOUT Grand Seiko". www.grand-seiko.com. Retrieved 2017-12-12.  ^ " Grand Seiko
Grand Seiko
SEIKO WATCH CORPORATION". www.grand-seiko.com. Retrieved 2016-12-02.  ^ " Grand Seiko
Grand Seiko
Caliber 9S85". calibercorner.com. Retrieved 2016-12-02.  ^ " Grand Seiko
Grand Seiko
SEIKO WATCH CORPORATION". www.grand-seiko.com. Retrieved 2016-12-02.  ^ "9F Quartz MOVEMENT ABOUT Grand Seiko". www.grand-seiko.com. Retrieved 2017-12-17.  ^ "SEIKO WATCH Technology - Spring Drive". SEIKO WATCH. Retrieved 2016-10-28.  ^ ""SEIKO wins the prestigious Sports Watch
Watch
of 2010 award at the Grand Prix d'Horlogerie de Genève"". seikowatches.com. Retrieved 2017-10-12.  ^ " Novak Djokovic
Novak Djokovic
Signs with Seiko". Retrieved 2017-10-12.  ^ "Partners - Seiko". IAAF. Retrieved 5 March 2017.  ^ "IAAF and Seiko
Seiko
extend partnership to 2019". IAAF. Monaco. 5 March 2014. Retrieved 5 March 2017.  ^ "SEIKO's sponsorship of FC Barcelona
Barcelona
is celebrated in Turkey". Seiko. Istanbul. 28 May 2011. Retrieved 2 March 2017.  ^ "FC Barcelona
Barcelona
to swap Seiko
Seiko
for Maurice Lacroix". Goal.com Singapore. 11 March 2014. Retrieved 2 March 2017.  ^ "NASL welcomes Seiko
Seiko
as official timekeeper". NASL. 11 April 2014. Retrieved 2 March 2017. 

External links[edit]

Wikimedia Commons has media related to Seiko.

Seiko
Seiko
Holdings Corporation website (in English) Seiko
Seiko
Holdings Corporation website (in Japanese) Seiko
Seiko
Museum Official Website (in English)

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