Danny Sullivan is California-based technologist, journalist[1] and an entrepreneur. He was the Chief Content Officer at Third Door Media, and co-founded Search Engine Land, an industry publication that covers news and information about search engines, and search marketing, SEO and SEM topics. Third Door Media also produces Marketing Land, a sister website that covers broader digital marketing topics including social media, display advertising, email marketing, analytics, mobile, and marketing technology. Search Engine Land and Marketing Land are owned by Third Door Media, of which Danny Sullivan was partner and chief content officer. He retired from his position as Chief Content Officer at Third Door Media in June 2017.

In October 2017, Sullivan announced he will be joining Google as an adviser at the search division of the company. Danny is Google's public Search Liaison: helping people better understand search and Google better hear public feedback. [2]

Danny was one of the 50 marketing influencers, according to Entrepreneur, in 2015.


Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the Los Angeles Times and The Orange County Register.[3][4] Danny helped found Maximized Online with programmer Ken Spreitzer. Later, he married Lorna Harris, and lived for several years in Chitterne, a small village in England. They have two sons.[3] The family moved to Newport Beach, California. Sullivan popularized the term Search Engine Marketing within an article he published on Search Engine Watch[5] although he does not take credit for coining the term.[6]

Affiliated websites

Search Engine Watch

Sullivan started Search Engine Watch in June 1997 after he posted research about search engines, called A Webmaster's Guide To Search Engines, in April 1996. Search Engine Watch was a website with tips on how to get good search engine results. Shortly after beginning in November that year, he sold it for an undisclosed amount to MecklerMedia (now Jupitermedia). He stayed on to maintain the site, and be the editor-in-chief.[7] In 2006, it was sold to Incisive Media for $43 million. Search Engine Watch was considered by Matt Cutts of Google as "must reading", and Tim Mayer of Yahoo! as the "most authoritative source on search".[3]

He also staged the Search Engine Strategies conference six times each year, attracting 1,500 to 6,000 attendees each time.[3] On 29 August 2006, Sullivan announced he would be leaving Search Engine Watch on 30 November 2006. He later came to an agreement with Jupitermedia to continue participating in SES through 2007.[8][9][10]

Search Engine Land

Search Engine Land is a news website that covers search engine marketing and search engine optimization. One of the well-known blogs which shares information about keyword research, trends in search marketing (SEM), paid search advertising (PPC) and search engine optimization (SEO) as well as analysis, advice, tips, tactics and how-to guides for search marketing.[11] It was founded in 2006 by Sullivan after he left Search Engine Watch. Search Engine Land stories have been cited numerous times by other media outlets.[12][13][14]


  1. ^ "The Master of Google's Search Algorithm Sits Down for a Q&A". smallbiztrends.com. Retrieved 2017-09-05. 
  2. ^ "Danny Sullivan joins Google, leaves advisor role at Third Door Media". 
  3. ^ a b c d Jefferson Graham: Got a search engine question? Ask Mr. Sullivan, USA Today, 8 January 2006.
  4. ^ Elizabeth Stone: Helping Webmasters Land in Search Engines' Nets, 23 March 2000, The New York Times
  5. ^ Sullivan, Danny. "Search Engine Marketing: You Like It, You Really Like It". Search Engine Land. Search Engine Land. Archived from the original on 19 September 2008. Retrieved 19 December 2016. 
  6. ^ Sullivan, Danny. "Does SEM = SEO + CPC Still Add Up?". Search Engine Land. Search Engine Land. Retrieved 19 December 2016. 
  7. ^ History of Search Engine Watch, Search Engine Watch, 20 November 1997
  8. ^ Stepping Down From Search Engine Watch, SEW Blog
  9. ^ Leaving Search Engine Watch, Daggle
  10. ^ Daggle, 23 October 2006, Danny Sullivan
  11. ^ Wilson Oliver. "25 Blogs to Take Your Marketing Skills to Next Level". Content Inspire. Retrieved 8 August 2016. 
  12. ^ Google offers free voice-activated local search, CNET News.com, 6 April 2007
  13. ^ After Long Delays, Yahoo Launches Panama Ranking System, MarketingVOX, 6 February 2007
  14. ^ AFP and Google News settle lawsuit, Reuters UK, 7 April 2007

External links