Star Beer is a Nigerian beer produced by

Nigerian Breweries Nigerian Breweries Plc, is the largest brewing company in Nigeria. It serves the Nigerian market and West Africa. History Early years The idea to establish a brewery in Lagos was first promoted by Frank Samuel of UAC prior to World War II. Bu ...

History

After the end of World War II, UAC under the leadership of

Frank Samuel Frank Samuel (1889–1954) was a British businessman, inventor and philanthropist who was a managing director and later chairman of the United Africa Company (UAC). Life Samuel was born into a family that ran a music business, the business manufac ...

promoted the establishment of a beer company in Nigeria. In November 1946, UAC in partnership with Heineken established Nigerian Breweries Ltd. In June 1949, STAR lager was introduced into the Nigerian market. The newly introduced Nigerian beer brand with white bubbling foam faced some risk as it was in competition with foreign beer brands, whiskey and palm wine. Star beer gained market ground and in 1960 was the market leader and recognizable at parties and ceremonies.

Promotion

At its early histor
Star Beer
was promoted as a home made brand with international standards. In 1954, the brand won the bottled beer category at the British Empire and Commonwealth Bottled Beer Competition. In the 1970s,the brand was affiliated with sponsorship of the Nigerian Chess Championship, Table Tennis Competition and a cycling competition. The advertising agency used during the period was LINTAS.

References

Nigerian brands Beer brands Nigerian alcoholic drinks Beer in Nigeria {{Alcoholic drinks