SCR (restaurant)
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SCR Corporation Sdn Bhd (
doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
SCR) is a Malaysian
halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...
-certified chicken rice fast-food restaurant in
Sarawak Sarawak (; ) is a state of Malaysia. The largest among the 13 states, with an area almost equal to that of Peninsular Malaysia, Sarawak is located in northwest Borneo Island, and is bordered by the Malaysian state of Sabah to the northeast, ...
. The chain is operated by SCR Corporation Sdn Bhd which was established in 1987. Since its birth, SCR Corporation Sdn Bhd has grown to become one of
East Malaysia East Malaysia (), or the Borneo States, also known as Malaysian Borneo, is the part of Malaysia on and near the island of Borneo, the world's third-largest island. Near the coast of Sabah is a small archipelago called Labuan. East Malaysia li ...
's biggest home grown food names with international outlets in
Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by t ...
and
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
.


History

Originally named as Singapore Chicken Rice, it has rebranded itself into SCR and with introduction of SCR Xpress, which was introduced in early 2007 as another restaurant chains with a distinct blend of the old and new menu. The company formed as a result of Singapore-Sarawak joint venture, with the Singaporean partner bringing in the recipes for the chicken rice. Its operations started out with only 1,200 sq. feet air-conditioned lot in Song Thian Cheok Road. Over the years, the company now boasts a total of 30 outlets to date. SCR is set to expand it branches regionally through franchising efforts.


Locations

There are a total of 30 outlets throughout Sarawak. Among the main locations are in Kuching,
Sibu Sibu (; Hokchew Romanized: ''Sĭ-bŭ'') is a landlocked city in the central region of Sarawak. It is the capital of Sibu District in Sibu Division, Sarawak, Malaysia. The city is located on the island of Borneo and covers an area of . It i ...
and
Miri ) , subdivision_type = Country , subdivision_name = , subdivision_type1 = State , subdivision_name1 = , subdivision_type2 = Division , subdivision_name2 ...
. It has also open pioneer branches in
Bintulu Bintulu is a coastal town on the island of Borneo in the central region of Sarawak, Malaysia. Bintulu is located 610 kilometres (380 mi) northeast of Kuching, 216 kilometres (134 mi) northeast of Sibu, and 200 kilometres (120 mi) ...
,
Limbang Limbang is a border town and the capital of Limbang District in the Limbang Division of northern Sarawak, East Malaysia, on the island of Borneo. This district area is 3,978.10 square kilometres, and population (year 2020 census) was 56,900. ...
, and
Sarikei Sarikei is a town, and the capital of Sarikei District (985 square kilometres) in Sarikei Division, Sarawak, Malaysia. It is located on the Rajang River, near where the river empties into the South China Sea. The district population (year 201 ...
. While in Sabah, it is available in
Kota Kinabalu , image_skyline = , image_caption = From top, left to right, bottom:Kota Kinabalu skyline, Wawasan intersection, Tun Mustapha Tower, Kota Kinabalu Coastal Highway, the Kota Kinabalu City Mosque, the Wism ...
while the others will be opened in
Sandakan Sandakan (, Jawi: , ) formerly known at various times as Elopura, is the capital of the Sandakan District in Sabah, Malaysia. It is the second largest city in Sabah after Kota Kinabalu. It is located on the Sandakan Peninsula and east coast of ...
, Kota Marudu and
Keningau Keningau ( ms, Pekan Keningau) is the capital of the Keningau District in the Interior Division of Sabah, Malaysia. It is the fifth-largest town in Sabah, as well one of the oldest. Keningau is between Tambunan and Tenom. The town had an es ...
.


International presence of SCR chains

The company currently planning to open 100 outlets in
Southeast Asia Southeast Asia, also spelled South East Asia and South-East Asia, and also known as Southeastern Asia, South-eastern Asia or SEA, is the geographical south-eastern region of Asia, consisting of the regions that are situated south of mainlan ...
and
East Asia East Asia is the eastern region of Asia, which is defined in both Geography, geographical and culture, ethno-cultural terms. The modern State (polity), states of East Asia include China, Japan, Mongolia, North Korea, South Korea, and Taiwan. ...
countries. ;Asia *
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
(1987) *
Brunei Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely surrounded by t ...
(2013) *
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...
(2015)


See also

*
List of fast-food chicken restaurants This is a list of notable chicken restaurants. This list includes casual dining, fast casual and fast food restaurants which typically specialize in chicken dishes such as fried chicken, chicken and waffles, Chicken sandwiches or chicken and ...


References


External links

* {{DEFAULTSORT:SCR Restaurants in Malaysia Fast-food franchises Fast-food poultry restaurants Privately held companies of Malaysia Malaysian cuisine Malaysian brands Restaurants established in 1987 1987 establishments in Malaysia Kuching Halal restaurants