Rowntree's Fruit Gums are circular sweets formerly made by

Rowntree's Rowntree's is a British confectionery brand and former business based in York, England. Rowntree developed the Kit Kat (introduced in 1935), Aero (introduced in 1935), Fruit Pastilles (introduced in 1881), Smarties (introduced in 1937) brands ...

, who were later acquired by

Nestlé Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since ...

. There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant and lime. The sweets were introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets. In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represents. In 2020 Nestlé have made the move to manufacture Fruit Gums solely in the bag format. The sweets in the bag format are the traditional fruit shaped sweets which are a little lighter than the previous round shapes sweets found in the tubes. The new bags are recyclable through the Terracycle scheme. Rowntree's Fruit Gums changed their recipe and are now vegan friendly. In 2022 due to growing pressure from consumers. Rowntree's reintroduced the tubes of Fruit Gums. There is growing pressure,from consumers to have a non vegan friendly and vegan friendly product.

Ingredients

Glucose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, u ...

Syrup, Sugar, Starch,

Gelatine Gelatin or gelatine (from la, gelatus meaning "stiff" or "frozen") is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also ...

, Acids (Malic Acid,

Citric Acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in ...

Lactic Acid Lactic acid is an organic acid. It has a molecular formula . It is white in the solid state and it is miscible with water. When in the dissolved state, it forms a colorless solution. Production includes both artificial synthesis as well as nat ...

), Concentrated Fruit Juice (1%) (

Grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

, Blackcurrant, Strawberry,

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

Lemon The lemon (''Citrus limon'') is a species of small evergreen trees in the flowering plant family Rutaceae, native to Asia, primarily Northeast India (Assam), Northern Myanmar or China. The tree's ellipsoidal yellow fruit is used for culin ...

Lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...

), Acidity Regulator ( Trisodium Citrate), Flavourings, Naturally Sourced Colours ( Anthocyanins, Carminic Acid, Copper Complexes of Chlorophyllins,

Curcumin Curcumin is a bright yellow chemical produced by plants of the ''Curcuma longa'' species. It is the principal curcuminoid of turmeric (''Curcuma longa''), a member of the ginger family, Zingiberaceae. It is sold as a herbal supplement, cosmet ...

, Carotenes), Glazing Agent (

Carnauba Wax Carnauba (; pt, carnaúba ), also called Brazil wax and palm wax, is a wax of the leaves of the carnauba palm ''Copernicia prunifera'' (synonym: ''Copernicia cerifera''), a plant native to and grown only in the northeastern Brazilian states of ...

). Rowntree's fruit gums, because they contain gelatine, are unsuitable for

vegetarian Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetariani ...

s and

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...

s. Future formulations may replace the gelatine with

agar agar Agar ( or ), or agar-agar, is a jelly-like substance consisting of polysaccharides obtained from the cell walls of some species of red algae, primarily from ogonori (''Gracilaria'') and "tengusa" (''Gelidiaceae''). As found in nature, agar is ...

, which is suitable for all consumers and which, being softer, is gentler on teeth. The fruit juice content was 25 percent up until around 2010 when it was changed to 1 percent concentrated fruit juice. In 2017, Nestlé announced that they would reduce the amount of sugar by 30%.

"Don't Forget the Fruit Gums, Mum"

An advertising campaign for the gums that ran for three years from 1958 to 1961 included the slogan "Don't Forget the Fruit Gums, Mum". The slogan was invented by the copywriter Roger Musgrave (1929-2007). The television advert featured a young boy reminding his mother to buy fruit gums as she leaves to go shopping. The advert claims that " ruit Gumslast all day" and that "Rowntree's Fruit Gums last the longest"; this probably referred to the length of time taken for the sweets to dissolve in the mouth.

References

External links

* Rowntree's Rowntree's brands Yorkshire cuisine Products introduced in 1893 {{Confection-stub

Ingredients

"Don't Forget the Fruit Gums, Mum"

See also

References

External links