Romanov is a brand of vodka manufactured and marketed by

United Spirits United Spirits Limited, abbreviated to USL, is an Indian alcoholic beverages company, and the world's second-largest spirits company by volume. It is a subsidiary of Diageo, and headquartered at UB Tower in Bangalore, Karnataka. USL exports i ...

, a subsidiary of

United Breweries Group United Breweries Holdings Limited (UBHL), also called UB Group, is an Indian conglomerate headquartered in UB City, Bangalore, Karnataka. Its core business includes beverages and investments in various sectors. The company markets beer un ...

. The brand derives its name from the

Romanov The House of Romanov (also transcribed Romanoff; rus, Романовы, Románovy, rɐˈmanəvɨ) was the reigning imperial house of Russia from 1613 to 1917. They achieved prominence after the Tsarina, Anastasia Romanova, was married to th ...

dynasty that ruled the

Russian Empire The Russian Empire was an empire and the final period of the Russian monarchy from 1721 to 1917, ruling across large parts of Eurasia. It succeeded the Tsardom of Russia following the Treaty of Nystad, which ended the Great Northern War. ...

from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.

Variants

Romanov comes in four flavours: * Premium * Orange * Lemon * Apple Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.

Sales

Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka, which increased to 89% in 2010. From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.

Gallery

References

{{Vodkas Vodka brands Indian drink brands Indian vodkas United Spirits brands