RHINO ENTERTAINMENT COMPANY is an American specialty record label and production company founded in 1978. It is currently the catalog division for the Warner Elektra Atlantic .
* 1 History * 2 See also * 3 References * 4 External links
Founded in 1978, Rhino was originally a novelty and reissue label
during the 1970s and 1980s. It released compilation albums of pop ,
rock & roll , and rhythm "> thanks to the effort of then-store manager
Harold Bronson . Their early releases were mostly novelty records
(their first single, in 1975, was
Wild Man Fischer 's "Go To Rhino
Records") and punk rock singles; the difficulties involved in getting
airplay and distribution for such material eventually caused Foos and
Bronson to take the label in other directions. One of Rhino's early
artists was The Twisters, whose
Some of the label's earliest successes with reissues were achieved by acquiring the rights to the White Whale Records catalog that included the Turtles . By the mid-1980s, most of Rhino's releases were reissues of previously released recordings licensed from other companies. For superior sound quality, audio mastering of the original tapes (where possible) was done under the direction of Bill Inglot , and the label's creative packaging made Rhino one of the most respected reissue record labels , receiving rave reviews from music collectors, fans, and historians; and later, Grammy nominations and awards. Rhino was quick to get into the compact disc market, releasing dozens of oldies CDs at the dawn of the CD age in 1984. Their retrospective compact disc releases, such as those in the Billboard Top Hits series, are often remastered to restore or improve upon the releases' original analog audio quality.
In the late 1980s, Rhino transitioned into a complete entertainment
company specializing in home video (initially
It is through this merger that the label has reissued material from
such artists as the Monkees ,
In 1999, Rhino started the 'Rhino Handmade' division of limited-edition releases available primarily from their website. All Handmade deluxe editions were limited to about 3,000 copies or less, and once sold out were not re-pressed. (Since Rhino revamped its website in early 2013, the Handmade division appears to have been discontinued.)
In 2003, co-founders and longtime executives Richard Foos and Harold
Bronson left Rhino, reportedly due to frustration with the challenges
of an increasingly competitive market. In fact, Time Warner's final
vesting of its 100 percent ownership of the label, and its subsequent
'reorganization' of label staff, which did not stop at the former
owners, were the major factors in their exits. Soon after, Foos
inaugurated a new label,
Shout! Factory , which began releasing dozens
of CDs and videos mirroring the original early-1990s Rhino philosophy.
In addition to dealing with archive material, the label also manages
the U.S. distribution or worldwide production of compilations for more
recent Warner acts, including still-active artists such as
In June 2006,
Warner Strategic Marketing in the U.K. was dissolved
Similar music companies include
* ^ "WHAT IS RHINO?". rhino.com. Retrieved April 13, 2016.
* ^ "Full-page ad stating Rhino now distributed by Capitol".
Billboard: 20. Oct 19, 1985.
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