HOME
The Info List - Ram Trucks





Ram Trucks, stylized as RAM and formally known as the Ram Truck Division, is an American brand of light to mid-weight commercial vehicles established in 2010 as a division of FCA US LLC, a wholly owned subsidiary of the Italian-American corporation Fiat
Fiat
Chrysler Automobiles. It was spun-off from Dodge
Dodge
marque, using the name of the Ram Pickup
Ram Pickup
line of trucks. Ram Trucks' logo was originally used as Dodge's logo. Ram "Classic" are made at the Warren Truck
Truck
Plant in Warren Michigan and at the Saltillo
Saltillo
plant in Saltillo
Saltillo
Mexico. New series Ram pickups are made at Sterling Heights Assembly in Sterling Heights, Michigan.

Contents

1 Background 2 Trucks

2.1 Current 2.2 Former

3 Production 4 See also 5 In popular culture 6 References 7 External links

Background[edit] Prior to the 1970s, Dodge
Dodge
had maintained a separate marque for trucks, Fargo Trucks, primarily for use outside the United States. After that point, all trucks made by Chrysler
Chrysler
were distributed under the Dodge marque. Ram Trucks
Ram Trucks
was established as a division of Chrysler
Chrysler
in 2010, as a spin-off from Dodge, and using the name of the Dodge
Dodge
Ram line of pickups that is now sold under the Ram banner.[1] According to Chrysler, the Ram Trucks
Ram Trucks
brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.[2] The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat, and the plans called for Dodge
Dodge
switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler
Chrysler
being sold under the Ram brand. This started in the 2009 calendar year. The Fiat
Fiat
Ducato cargo van design has been adopted and is sold as the Ram ProMaster in North American markets, filling the gap created when Daimler ended production of the Dodge
Dodge
Sprinter in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014".[3] Executives at Chrysler
Chrysler
have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco
Iveco
and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, former Ram Division President Fred Diaz stated, "Ram trucks are not a Dodge
Dodge
model. Ram will always be 'vinned' (Vehicle Identification Number) as a Ram. We need to continue to market as Ram so Dodge
Dodge
can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."[4] In April 2013, former CEO Fred Diaz left RAM to serve as vice president of Nissan's divisional sales and marketing. He was replaced by Reid Bigland.[5] In August 2014, Ram truck brand CEO Reid Bigland was tapped to lead the Alfa Romeo
Alfa Romeo
brand in North America. It was announced that the new head of the Ram Trucks
Ram Trucks
brand would be longtime Chrysler
Chrysler
employee Robert Hegbloom, who joined Chrysler
Chrysler
in 1986 and had previously been a director for the Dodge
Dodge
brand.[6] The Ram brand logo features the head of a ram, formerly the logo used by Dodge.

Trucks[edit] For specifically foreign-market models (designed by Chrysler
Chrysler
Europe, etc.), see below. From 1927 to 1928, all trucks built by Dodge
Dodge
were actually sold under the Graham name, as that company held the marketing rights at that time.

Current[edit] Ram 700 (2014–present): The Fiat
Fiat
Strada, a coupé utility sold in Chile, Bolivia, Colombia, and Peru, is sold as the Ram 700 in Mexico. Ram 1000 (2018–present): The Fiat
Fiat
Toro, a compact pickup manufactured in Brazil, is sold in Colombia as the Ram 1000.[7] Ram 1200 (2016–present): The Fiat
Fiat
Fullback, a midsize pickup built by a Fiat– Mitsubishi
Mitsubishi
joint venture, is sold as the Ram 1200 in the United Arab Emirates.[8] Ram Pickup
Ram Pickup
(1981–present): The flagship product line, it includes models 1500, 2500, 3500, 4500, and 5500. Ram ProMaster Van
Van
(2013–present): The line of Fiat
Fiat
Ducato full-size vans are sold as Ram ProMaster vans in North America. The line includes models 1500, 2500, and 3500, with cut-away cab chassis versions available. Ram ProMaster City (2014–present): The Fiat
Fiat
Doblò van is sold as the Ram ProMaster City in North America.

2014 Ram 1500 ProMaster Tradesman SWB std roof

2015 Ram ProMaster City Tradesman cargo van

Ram 1500 2019 Crew Cab Limited

Former[edit] Dodge
Dodge
Dakota (1987–2011). A midsize pickup, it was moved to the Ram marque with the full-size pickup lineup. Ram C/V Tradesman (2012–2015). Cargo versions of the then-current Chrysler
Chrysler
minivan platform were sold under the Ram marque until replaced by the ProMaster City. Production[edit] Ram vehicles are manufactured at three facilities, two in North America and one in Europe.

Warren Truck
Truck
Assembly, Warren, Michigan, United States. First opened in 1938, the facility has produced trucks for Dodge
Dodge
and Ram for over 70 years. Near the plant are also the Warren metal stamping plant, Mount Elliot tool and die plant which contribute parts and components to the manufacture of the Dakota and 1500 series. The following models are currently assembled at the plant: Ram 1500 series, all crew cab and double cab models for the global market are assembled here except for the Ram 1500 Laramie, which is built at both the Warren facility and Ram's Saltillo
Saltillo
Assembly for the Mexican market. Saltillo
Saltillo
Truck
Truck
Assembly, Saltillo, Mexico. The plant manufactures the full range of the Ram truck series as well as the DX Chassis cab
Chassis cab
and ProMaster van. The plant has won numerous awards and has been recognized as the Chrysler
Chrysler
groups best truck facility in terms of build quality.[9] The Saltillo
Saltillo
stamping plant is also attached to the facility. The following models are built at the plant:

Ram 1500 all regular cab models of various trim levels sold globally are manufactured at the facility as is the crew cab Ram 1500 Laramie for the Mexican market. Ram 2500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally. Ram 3500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally. Ram 4500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally. Ram 5500 all models of various trim levels, cab type, and bed length. Vehicles built here are sold globally. DX Chassis Cab manufactured for the Mexican and Canadian markets only. Ram ProMaster Tofaş, Bursa, Turkey. The plant produces vehicles primarily for the European market; however, the Ram ProMaster City is produced at Tofaş and imported into North America.

See also[edit] Fiat
Fiat
Professional: Fiat Chrysler Automobiles
Fiat Chrysler Automobiles
light commercial vehicle brand marketed outside North America.

In popular culture[edit] Ram Trucks
Ram Trucks
entered popular culture in an unintentional way on February 4, 2018 during Super Bowl LII.[10] Their commercial's use of Rev. Dr. Martin Luther King Jr's sermon "The Drum Major Instinct" was quickly and widely panned by audiences, academics, news outlets and social media alike.[11][12][13][14] Of particular concern was its usage of a speech in which King condemned advertising ("we are so often taken by advertisers... those gentlemen of massive verbal persuasion"), to sell more Ram Trucks.[15][16] Within hours content creators on YouTube
YouTube
had made spin-offs ("What Martin Luther King Actually Thought About Car Commercials", "The MLK Super Bowl Ad Dodge
Dodge
Didn't Show You", "What Dodge
Dodge
LEFT OUT Of Their MLK Commercial In Super Bowl" etc.) which showed a more accurate perspective of King's sermon and opinions about advertising.[17] References[edit]

^ "Ram brand created, Gilles to lead Dodge
Dodge
cars and Fong leaves in Chrysler
Chrysler
shakeup". AutoWeek. 2009-10-05. Archived from the original on 2011-06-22. Retrieved 2011-01-23..mw-parser-output cite.citation font-style:inherit .mw-parser-output .citation q quotes:"""""""'""'" .mw-parser-output .citation .cs1-lock-free a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .citation .cs1-lock-subscription a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center .mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration color:#555 .mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span border-bottom:1px dotted;cursor:help .mw-parser-output .cs1-ws-icon a background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center .mw-parser-output code.cs1-code color:inherit;background:inherit;border:inherit;padding:inherit .mw-parser-output .cs1-hidden-error display:none;font-size:100% .mw-parser-output .cs1-visible-error font-size:100% .mw-parser-output .cs1-maint display:none;color:#33aa33;margin-left:0.3em .mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format font-size:95% .mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left padding-left:0.2em .mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right padding-right:0.2em

^ Hoffman, Bryce G. (2009-11-05). " Chrysler
Chrysler
brands to aim appeal at specific lifestyles". The Detroit News. Retrieved 2009-11-07.

^ Kilcarr, Sean (2009-11-05). " Chrysler
Chrysler
to get Fiat
Fiat
commercial vans". Fleet Owner. Archived from the original on 2011-03-01. Retrieved 2011-01-23.

^ McElroy, John (2009-11-06). " Chrysler
Chrysler
Considers Getting Back Into Big Rigs". Autoline on Autoblog. Archived from the original on 2011-04-17. Retrieved 2011-01-23.

^ "Reid Bigland Gets Top Spot at Ram". pickuptrucks.com. 2013. Archived from the original on 2013-08-28. Retrieved 2014-06-22.

^ "Robert Hegbloom named head of Ram truck brand". trucktrend.com. 2014. Archived from the original on 2014-08-19. Retrieved 2014-08-18.

^ " Fiat
Fiat
Toro é apresentada como RAM 1000 na Colômbia". Motor1.com (in Portuguese). Retrieved 2018-11-14.

^ "Ram 1200". Ram Trucks
Ram Trucks
Middle East. Retrieved 24 August 2017.

^ Dodge
Dodge
in Mexico: a history by Jaime Hale. "Chrysler, Jeep, and Dodge in Mexico". Allpar.com. Archived from the original on 2014-06-23. Retrieved 2014-06-22.

^ "People hate Dodge
Dodge
Ram's Super Bowl ad, which uses a Martin Luther King speech to sell trucks". nordic.businessinsider.com. Archived from the original on 2018-02-20.

^ "When U.S. Needs MLK's Voice More Than Ever, Automaker Dodge
Dodge
Waters Down His Message to Peddle Trucks". democracynow.org. Archived from the original on 2018-02-20.

^ "CNN on Twitter". twitter.com. Archived from the original on 2018-05-14.

^ " Ram Trucks
Ram Trucks
Commercial With Martin Luther King Jr. Sermon Is Criticized". 5 February 2018. Archived from the original on 20 February 2018 – via NYTimes.com.

^ "Twitter Roasts Dodge
Dodge
Ram For Using MLK Speech to Hawk Trucks in Super Bowl Ad". www.mediaite.com. Archived from the original on 2018-02-20.

^ ""Drum Major Instinct" - The Martin Luther King, Jr., Research and Education Institute". kingencyclopedia.stanford.edu. Archived from the original on 2018-02-11.

^ nicholasflyer (24 April 2013). "Martin Luther King Jr., "The Drum Major Instinct" FINAL Sermon --- COMPLETE". Archived from the original on 14 February 2018 – via YouTube.

^ "Archived copy". Archived from the original on 2018-02-20. Retrieved 2018-02-20.CS1 maint: Archived copy as title (link)

External links[edit]

Wikimedia Commons has media related to Ram trucks.

Official website Ram Trucks's channel on YouTube

vte« Dodge—Ram truck timeline, North American market, 2010–present

Type

2010s

0 1 2 3 4 5 6 7 8 9

Coupé utility

700

Mid-size pickup

Dakota

Full-size pickup

1500

1500

Heavy-duty pickup

2500–3500

Chassis cab

3500–5500

Van/Minivan

ProMaster Rapid

ProMaster City

ProMaster

Ram C/V

Brown denotes models exclusive to Mexico.

vteFCA US LLCMarquesCurrent Chrysler Dodge Jeep Ram Defunct AMC (1966–1988) Commer
Commer
(1905–1979) Barreiros (1959–1978) DeSoto (1928–1961) Eagle (1988–1998) Fargo (1920–1972) Hillman
Hillman
(1907–1976) Humber (1898–1975) Imperial (1955–1975, 1981–1983) Karrier
Karrier
(1908–1977) Plymouth (1928–2001) Singer (1905–1970) Simca
Simca
(1934–1977) SRT (2013–2014) Sunbeam (1901–1976) Valiant (1960–1966) Divisions andsubsidiariesCurrent Chrysler
Chrysler
Australia Chrysler
Chrysler
Capital Dodge Jeep Mopar Ram Trucks Street & Racing Technology (SRT) Road Track (R/T) Defunct Chrysler-Plymouth
Chrysler-Plymouth
(1928–2001) American Motors Corporation
American Motors Corporation
(1954–88) Chrysler
Chrysler
Australia (1951–81) Chrysler
Chrysler
Europe (1967–81) Chrysler
Chrysler
UK (1970–81) Envi (2007–09) Former Eurostar Automobilwerk Global Electric Motorcars Chrysler
Chrysler
First Financial Services Corporation Joint ventures andalliancesCurrent United States Council for Automotive Research Defunct Diamond-Star Motors DaimlerChrysler– Mitsubishi
Mitsubishi
alliance Global Engine Alliance People Walter Chrysler Lee Iacocca Bob Lutz C. Robert Kidder Thomas W. LaSorda Sergio Marchionne Louis Rhodes Places Chrysler
Chrysler
Building Chrysler
Chrysler
Headquarters and Technology Center Factories Proving grounds Products Engines (Hemi, Pentastar, WGE) Platforms Transmissions Vehicles Other Big Three Cerberus Capital Management Chrysler
Chrysler
Classic Racing Daimler- Chrysler
Chrysler
(1998–2007) History (Chapter 11 reorganization)

Parent Fiat
Fiat
Chrysler
Chrysler
Automobiles Category

vteDodgeCurrentproductionCars Attitude Challenger Charger LD Neon Vision Vans / SUVs Durango Grand Caravan Journey DiscontinuedCars 024 330 400 440 600 880 1500 1800 Alpine Aries Arrow Aspen Attitude Atos Avenger Brisa Caliber Charger (B-body) Charger (L-body) Charger Daytona Colt Colt Challenger Colt Vista Conquest Coronet Crusader Custom Custom 880 Custom Royal Custom Royal Lancer D-500 Dart PF Daytona Deluxe Demon Diplomat Dynasty Fast Four Forza i10 Intrepid Kingsway La Femme Lancer Lancer Celeste Magnum Matador Mayfair Meadowbrook Mirada Model DU Monaco Neon Neon SRT-4 Omni Phoenix Polara Regal Lancer Regent Royal Royal Lancer Savoy SE Shadow Sierra Silver Challenger Spirit St. Regis Stealth Stratus Suburban Super Bee SX 2.0 Trazo Verna Viper Viscount Wayfarer Vans / SUVs 1000 Caravan JC Mini Ram Van Nitro Raider Ramcharger Ram Van
Van
/ Ram Wagon / Sportsman / Tradesman / B-series van Sprinter Town Panel Town Wagon Wrangler TJ Trucks 50 series 100 series 300 series 500 series 1000 A100 B Series C Series D Series D-50 Dakota H-100 Husky L Series LCF Series M Series P Series PD Series Power Wagon Rampage Ram 50 Route Van Dodge
Dodge
T-, V-, W-Series VC series VF series WC series Corporate John Francis Dodge Horace Elgin Dodge Ram Truck
Truck
Division List of Chrysler
Chrysler
factories

A division of FCA US LLC Category: Dodge
Dodge
vehicles

vteRam Truck
Truck
Division Founded: 2009 Parent: FCA US LLC TrucksCurrent Ram 1000 Ram 1200 Ram 1500/2500/3500 Ram Chassis Cab Discontinued Dakota Coupé utilitiesCurrent Ram 700 VansCurrent ProMaster ProMaster City Discontinued Cargo Van

vte Dodge
Dodge
truck timeline, North American market, 1970s–present

Type

1970s

1980s

1990s

2000s

2010s

2020s

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0 1 2 3 4 5 6 7 8 9

0

Mid-size CUV

Journey

Compact SUV

Raider

Nitro

Mid-size SUV

Durango

Full-size SUV

Ramcharger

Ramcharger‡

Ramcharger‡

Durango

Durango

Coupé utility

Rampage

Minivan

Caravan

CV/GCV

CV/GCV

CV/GCV

CV/GCV

Grand Caravan

Van

A100

Tradesman

Ram Van/Ram Wagon

Ram Van/Ram Wagon

Ram

Sprinter

Sprinter

Compact pickup

D-50

Ram 50

Ram 50

Mid-size pickup

Dakota

Dakota

Dakota

Full-size pickup

D Series

D Series

Ram (D Series)

Ram

Ram

Ram

Ram SRT-10

Heavy-duty truck

LCF/C Series

Notes:

      ‡ The Ramcharger was not sold in the United States after the 1994 model year; it was later made exclusive to Mexico.

After Fiat
Fiat
S.p.A. acquired Chrysler
Chrysler
LLC in 2009, models of trucks and cargo vans were no longer designated as Dodge, but exclusively as Ram. A timeline of these models can be found here.

vte Automotive industry
Automotive industry
in the United States Automotive industry Economy of the United States Transportation in the United States American vehiclemanufacturers(list) AGCO Challenger Tractor Massey Ferguson AM General Amp Electric Vehicles Armour Group ATK motorcycles Autocar Blue Bird Caterpillar FCA US Chrysler Dodge Jeep Ram Chenowth Racing Products Environmental Performance Vehicles Equus Ford Lincoln SVT General Dynamics Land Systems General Motors Buick Cadillac Chevrolet GMC Gillig Glaval Bus Growler Manufacturing and Engineering Harley-Davidson Ingersoll Rand Club Car HDT Global HME John Deere Karma Automotive Nikola Lockheed Martin Lenco Industries Mack Trucks Millennium Luxury Coaches Morgan Olson Motor Coach Industries Navistar International IC Bus International Oshkosh Pierce Paccar Kenworth Peterbilt Panoz Polaris Industries Global Electric Motorcars Indian Victory Proterra REV Group Champion Bus Collins ElDorado National E-One Fleetwood Goshen Coach Holiday Rambler Laymor Wheeled Coach SSC North America Starcraft Bus Superformance Tesla Textron E-Z-Go Cushman Trans Tech Ultimaster VIA Motors Foreign vehiclemanufacturerswith US operations BMW US Manufacturing Company BYD Auto
BYD Auto
America Changan USA CNH Industrial
CNH Industrial
(1) Case CE Case IH Daimler North America Daimler Trucks North America Thomas Freightliner Western Star FAW Group
FAW Group
USA Fiat
Fiat
USA FHI America Honda of America Acura Hyundai USA Isuzu America Kia Motors America Mazda
Mazda
America Mitsubishi
Mitsubishi
Motors North America NFI Group
NFI Group
(1) Motor Coach Industries New Flyer Nissan USA Peugeot
Peugeot
USA SAIC Motor
SAIC Motor
USA Suzuki
Suzuki
America Toyota Motor Sales, USA Hino Trucks Lexus Volkswagen Group of America Volvo Car USA Volvo Trucks
Volvo Trucks
North America Yamaha Motor Corporation, USA Wanxiang America Concept and pre-production Arcimoto Commuter Cars Elio Motors Faraday Future Fisker Inc Local Motors Lucid Motors Myers Motors Rivian Trion Supercars TranStar Racing Active factories BMW US Manufacturing Company Fiat
Fiat
Chrysler
Chrysler
factories Ford factories General Motors
General Motors
factories Honda of America factories Hyundai Motor Manufacturing Alabama Kia Motors Manufacturing Georgia Mercedes-Benz U.S. International Nissan North America Subaru of Indiana Automotive Tesla Factory Toyota Motor Engineering & Manufacturing North America Volkswagen Chattanooga Assembly Plant Auto component makers and performance car modders Allison American Expedition Vehicles BorgWarner Brunton Stalker Caterpillar Cummins Brammo Delphi Detroit Diesel Eaton Firestone Goodyear Hennessey Ingersoll Rand Legacy Lingenfelter Nexteer Phoenix Motorcars Remy International Saleen Shelby American Timken Torrington Visteon Design studios Calty Design Research Designworks Rezvani Automotive Designs Wheego Electric Cars By state Massachusetts Defunct and former (2)vehicle manufacturers Allis-Chalmers American Austin American Electric Motor Vehicle Company American LaFrance American Motors Hudson Essex Terraplane Nash Rambler Armor Holdings Armored Motor Car Company Auburn Automobile Aurica Motors Autoette Avanti Motor Corporation Avery BMC Boulder Electric Vehicle Carbon Motors Corporation Checker Motors Corporation Clydesdale Motor Truck
Truck
Company Coda (2) Commonwealth Cord Case CNH Global Cycle-Scoot DeLorean Duesenberg Durant Flint Locomobile Mason Rugby Star Eagle Bus Excalibur FCA US Eagle Plymouth Street & Racing Technology (2) Fiberfab Fitch Four Drive Fisker Automotive Fisker Coachbuild Force Protection Ford Continental Edsel Mercury FMC (2) General Motors Cartercar Elmore GM Diesel Geo Hummer LaSalle Marquette McLaughlin Oakland Oldsmobile Pontiac Saturn Scripps-Booth Sheridan Viking Yellow Coach Green Vehicles GreenTech Grumman Henney International Harvester Jeffery Kaiser-Frazer Allstate Frazer Henry J Kaiser Willys Marathon Motor Works Marmon Roosevelt Marvel Motors Matbro Mercer Monaco Coach Mosler Automotive MotoCzysz Muntz Car Company North American Bus Industries Oliver Farm Equipment Packard Peerless Motor Company Pierce-Arrow Sebring Vanguard Sterling Trucks Studebaker Erskine Rockne Stutz Toyota Scion Twentieth Century Motor Car Corporation United Defense Visionary Vehicles VL White Wildfire ZAP Zimmer Motorcars Defunct factories Diamond-Star Motors Fiat
Fiat
Chrysler
Chrysler
factories closed Ford factories closed General Motors
General Motors
factories closed NUMMI Packard
Packard
Automotive Plant Volkswagen Westmoreland Assembly Related topics AAA Chicago Auto Show Interstate Highway System List of automobiles manufactured in the United States National Highway Traffic Safety Administration New York International Auto Show North American International Auto Show SAE International

(1) Non-U.S. based parent company that owns subsidiaries headquartered in U.S. (2) Company still exists but is no longer in the automotive manufacturing business

.