Pizza Hut is an American restaurant chain and international franchise
founded in 1958 by Dan and Frank Carney. The company is known for its
Italian-American cuisine menu including pizza and pasta, as well as
side dishes and desserts.
Pizza Hut has over 16,000 locations
worldwide as of 2015. It is a subsidiary of Yum! Brands, Inc., one of
the world's largest restaurant companies.
4.1 United States
4.2 United Kingdom
4.6 Book It!
6 See also
8 Further reading
9 External links
Pizza Hut (pictured) opened on June 15, 1958, in Wichita,
Pizza Hut was founded in June 1958 by two Wichita State University
students, brothers Dan and Frank Carney, as a single location in
Pizza Hut in November 1977.
Before closing in 2015, the oldest continuously operating
was in Manhattan, Kansas, in a shopping and tavern district known as
Aggieville near Kansas State University. The first
restaurant east of the Mississippi River opened in
Athens, Ohio in
1966 by Lawrence Berberick and Gary Meyers.
Pizza Hut's international presence includes Canada and Mexico in North
America, India (not in the
Pizza Hut division, but in the Yum! India
division), Bangladesh, Pakistan, Australia, New Zealand,
United Kingdom, Sweden, Norway, Finland, Germany, Spain, Turkey, South
Africa, Honduras, Costa Rica, El Salvador, Guatemala, Colombia,
Venezuela, Chile, Brazil, Peru, Ecuador, and Nicaragua, and its
Asian presence includes Japan, Saudi Arabia, the United Arab Emirates,
Qatar, the Philippines, Vietnam, Thailand, Malaysia, Singapore,
Indonesia, Brunei Darussalam, China (not in
Pizza Hut division, but in
the Yum! China Division), Hong Kong, South Korea, Myanmar, and Macau.
Pizza Hut was one of the first American franchises to open in
The company announced a rebrand that began on November 19, 2014. The
rebrand was an effort to increase sales, which dropped in the previous
two years. The menu was expanded to introduce various items such as
crust flavors and eleven new specialty pizzas. Work uniforms for
employees were also refreshed. In 2017,
Pizza Hut was listed by
UK-based company Richtopia at number 24 in the list of 200 Most
Influential Brands in the World.
Athens, Ohio: distinctive roof and older white sign used before 1999,
typical of U.S.
Pizza Hut restaurants
Pizza Hut EXPRESS signage and logo
Pizza Hut is split into several different restaurant formats: the
original family-style dine-in locations; storefront delivery and
carry-out locations; and hybrid locations that have carry-out,
delivery, and dine-in options. Some full-size
Pizza Hut locations have
a lunch buffet, with "all-you-can-eat" pizza, salad, bread sticks, and
a pasta bar.
Pizza Hut has other business concepts independent of the
Pizza Hut "Bistro" locations are "Red Roofs" which have an
expanded menu and slightly more upscale options.
An upscale concept was unveiled in 2004, called "
Pizza Hut Italian
Bistro". At 50 U.S. locations, the Bistro is similar to a traditional
Pizza Hut, except the menu features new, Italian-themed dishes such as
penne pasta, chicken pomodoro, and toasted sandwiches. Instead of
black, white, and red, Bistro locations feature a burgundy and tan
Pizza Hut Bistros still serve the chain's traditional
pizzas and sides. In some cases,
Pizza Hut has replaced a "Red Roof"
location with the new concept. "
Pizza Hut Express" and "The Hut"
locations are fast food restaurants. They offer a limited menu with
many products not seen at a traditional
Pizza Hut. These types of
stores are often paired in a colocated location with WingStreet, in
USA and Canada, or other sibling brands such as
KFC or Taco Bell, and
found on college campuses, food courts, theme parks, bowling alleys,
and within stores such as Target.
Vintage "Red Roof" locations, designed by architect Richard D. Burke,
can be found in the United States and Canada; several exist in the UK,
Australia, and Mexico. In his book Orange Roofs, Golden Arches,
Phillip Langdon wrote that the
Pizza Hut "Red Roof" architecture "is
something of a strange object – considered outside the realm of
significant architecture, yet swiftly reflecting shifts in popular
taste and unquestionably making an impact on daily life. These
buildings rarely show up in architectural journals, yet they have
become some of the most numerous and conspicuous in the United States
Curbed.com reports, "Despite
Pizza Hut's decision to discontinue the
form when they made the shift toward delivery, there were still 6,304
'traditional units' standing as of 2004, each with the shingled roofs
and trapezoidal windows signifying equal parts suburban comfort and
strip-mall anomie." This building style was common in the late 1960s
and early 1970s. The name "Red Roof" is somewhat anachronistic now,
since many locations have brown roofs. Dozens of "Red Roofs" have
closed or been relocated or rebuilt.
Many "Red Roof" branches have beer if not a full bar, music from a
jukebox, and sometimes an arcade. In the mid-1980s, the company moved
into other successful formats including delivery or carryout and the
fast food "Express" model.
Pizza Hut (simplified Chinese: 必胜客; traditional
Chinese: 必勝客; pinyin: Bìshèng Kè) used an altered business
model, offering a fine-dining atmosphere with knives and forks and
using an expanded menu catering to Chinese tastes. By 2008, Pizza
Hut operated restaurants and delivery locations. That year, the
company introduced "
Pizza Hut Express", opening locations in Shanghai,
Shenzhen, and Hangzhou. There were 160 restaurants in 40 Chinese
cities in 2005. As of 2015,
Pizza Hut had 1,903 restaurants in
Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng) and Michael
Zakkour, authors of China's Super Consumers: What 1 Billion Customers
Want and How to Sell it to Them, stated middle-class Chinese perceive
Pizza Hut as "akin to fine dining" even though
Pizza Hut was "China's
largest and most successful foreign casual dining chain".
Pizza Hut concepts
Pizza Hut Bistro in Indianapolis, Indiana
Pizza Hut in Riyadh, Saudi Arabia
Pizza Hut in Santiago, Chile
Pizza Hut in Angeles City, Philippines
Pizza Hut in Jakarta, Indonesia
Pizza Hut experiments with new products, discontinuing less successful
ones. In North America,
Pizza Hut has notably sold the following:
Stuffed crust pizza, with the outermost edge wrapped around a cylinder
of mozzarella cheese; "Hand-Tossed", more like traditional pizzeria
crusts; Thin 'N Crispy, a thin, crisp dough which was
original style; Dippin' Strips pizza, a pizza cut into small strips
that can be dipped into a number of sauces; and its largest product,
the Bigfoot pizza.
The stuffed crust pizza was introduced on March 26, 1995. By the end
of the year, it had become one of their most popular lines.
There are regional differences in the products and bases. The
company has localized to Southeast Asia with a baked rice dish called
On May 9, 2008,
Pizza Hut created "The Natural" pizza, which featured
natural ingredients and was sold in Seattle, Denver, and Dallas. This
was discontinued on October 27, 2009, in the
Pizza Hut developed a pizza for use as space food, which was delivered
International Space Station
International Space Station in 2001. It was vacuum-sealed
and about 6 inches (15 cm) in diameter to fit in the station's
oven. It was launched on a Soyuz and eaten by Yuri Usachov in
In recent years, the chain has seen a downturn in profits. It was
stated in 2015 the franchise would be pumping more capital into their
Pizza Hut is installing cocktail bars in its London
branches as part of a £60 million bid to win back "the Nando's
Logo from 1967 to 1999 (still in use at some older locations),
inspired by the Red Roof building
Pizza Hut's first television commercial was produced in 1965 by Bob
Walterscheidt for the Harry Crow agency in Wichita and was entitled
"Putt Putt to the
Pizza Hut". The ad, which looks just like an old
movie, and features a man in a suit and tie, played by Ron Williams,
(production manager for
KAKE-TV at the time) as he starts ordering
take-out and driving his 1965 Mustang JR to
Pizza Hut, where he is
chased by a variety of townspeople portrayed by neighborhood kids,
Walterscheidt and his daughter, and various employees for Harry Crow
and KAKE-TV. He picks up his pizza and goes back to his house, where
all of his pizza is eaten by the townspeople before he can take a
bite, which makes the man upset as he calls
Pizza Hut again. The ad
first aired on November 19, 1966, during halftime of the Notre Dame
vs. Michigan State "Game of the Century", and dramatically increased
sales for the franchise. "Putt Putt to the
Pizza Hut" ran on TV for
eight years and was nominated for a Clio Award.
Until early 2007,
Pizza Hut's main advertising slogan was "Gather
'round the good stuff", and was "Now You're Eating!" from 2008 to
2009. From 2009 to 2012, the advertising slogan was
"Your Favorites. Your
Pizza Hut" From 2012 to 2016,
the advertising slogan was "Make it great", a variation of the
1980s–1995 slogan "Makin' it great!". From 1995 to
1999, the slogan was "You'll love the stuff we're made of".[citation
needed] The advertising slogan is currently "No one outpizzas the
Pizza Hut does not have an official international mascot, but at one
time, there were commercials in the U.S. called "The
Pizza Head Show".
These commercials ran from 1991 to 1999 and was based on the Mr. Bill
Saturday Night Live
Saturday Night Live during the late-1970s. The ads
featured a slice of pizza with a face made out of toppings called
Pizza Head'. In the 1970s,
Pizza Hut used the signature red roof with
a jolly man named "
Pizza Hut Pete". Pete was on the bags, cups,
balloons and hand puppets for the kids. In Australia during the mid to
late 1990s, the advertising mascot was a delivery boy named Dougie,
with boyish good looks who, upon delivering pizza to his father, would
hear the catchphrase "Here's a tip: be good to your mother". Adding to
the impact of these advertisements, the role of Dougie was played by
famous Australian soap opera and police drama actor Diarmid
Pizza Hut sponsored the film
Back to the Future Part II
Back to the Future Part II (1989) and
offered a free pair of futuristic sunglasses, known as "Solar Shades",
with the purchase of
Pizza Hut pizza.
Pizza Hut also engaged in
product placement within the film, having a futuristic version of
their logo with their trademarked red hut printed on the side of a
mylar dehydrated pizza wrapper in the McFly family dinner scene, and
appear on a storefront in Hill Valley in the year 2015.
The 1990 NES game Teenage Mutant Ninja Turtles II: The Arcade Game,
came with a coupon for a free pizza. The game was filled with Pizza
Hut advertising (the first ever console video game with product
placement) and pizza that would refill the character's life.[citation
Donald Trump and his then-wife
Ivana Trump appeared in a
commercial. The last scene of the commercial showed
Ivana Trump asking
for the last slice, to which Donald replied, "Actually dear, you're
only entitled to half", a play on the couple's recent
Ringo Starr appeared in a
Pizza Hut commercial which also
featured The Monkees. A commercial with
Rush Limbaugh dates from the
same year, in which he boasts "nobody is more right than me," yet he
states for the first time he will do something wrong, which was to
Pizza Hut's then "eating pizza crust first" campaign
regarding their stuffed crust pizzas.
In 1999, the announcer says, "The best pizzas under one roof" in the
Big New Yorker pizza commercial seen on the PlayStation
Pizza Hut Demo
Disc 1. Also, in 1999, the game Crazy Taxi for Sega Dreamcast featured
Pizza Hut as one of the locations that players were able to drive to
and drop off customers. However, in the game's 2010 re-release for
Xbox Live and PlayStation Network, all of the product placement,
Pizza Hut locations were removed.
Early 2007 saw
Pizza Hut move into several more interactive ways of
marketing to the consumer. Using mobile phone SMS technology and their
MyHut ordering site, they aired several television commercials
(commencing just before the Super Bowl) containing hidden words that
viewers could type into their phones to receive coupons. Other
innovative efforts included their "MySpace Ted" campaign, which took
advantage of the popularity of social networking, and the burgeoning
user-submission marketing movement via their Vice President of Pizza
Talk show host
Jonathan Ross co-starred in an ad with American model
Caprice Bourret. They advertised the stuffed-crust pizza, with
Jonathan Ross saying "stuffed cwust" due to his rhotacism.
Another UK ad shows British
Formula One driver
Damon Hill visiting a
Pizza Hut restaurant and ordering a pizza, with F1 commentator Murray
Walker visiting with him, and narrating as though it was a Formula One
race. As Hill is about to finish his meal, Walker, in a play on Hill's
1994 and 1995 seasons where he was runner up in the
Formula One World
Championship both won by Michael Schumacher, shouts "And Hill finishes
second, again!" Hill grabs Walker by his shirt and shakes him angrily,
with Walker proclaiming, "He's lost it! He's out of control!"
Following England's defeat to Germany on penalties in the semi-finals
of Euro 96, Gareth Southgate, Stuart Pearce, and
Chris Waddle featured
in an advert. The advert shows Southgate wearing a paper bag over his
head in shame as he was the one, who missed the crucial penalty
against Germany. Waddle and Pearce, who both missed penalty kicks in
Italia 90 are ridiculing him, emphasising the word 'miss' at every
opportunity. After Southgate finishes his pizza he takes off his paper
bag, heads for the door, and bangs his head against the wall. Pearce
responds with, "this time he's hit the post".
In 1997, former
Mikhail Gorbachev starred in a
Pizza Hut commercial to raise money for the Perestroyka Archives. In
Pizza Hut has had various celebrity spokespeople,
including Jessica Simpson, the Muppets, and
Damon Hill and Murray
Pizza Hut paid for their logo to appear on a Russian Proton rocket in
2000, which launched the Russian Zvezda module.
A branch of
Pizza Hut rebranded as "
Pasta Hut" on Charing Cross Road,
London, in 2009
On April 1, 2008,
Pizza Hut in America sent emails to customers
advertising their pasta items. The email (and similar advertising on
the company's website) stated: "
Pasta so good, we changed our name to
Pasta Hut!" The name change was a publicity stunt held on April
Fools' Day, extending through the month of April, with the company's
Dallas headquarters changing its exterior logo to
Pasta Hut. This
name change was also used to promote the new Tuscani
Pasta line and
Pizza Hut dine-in menu. The first
Pasta Hut advertisement shows
Pizza Hut restaurant being imploded and recreated with a
Pasta Hut" sign.
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In the early 1990s, as part of PepsiCo's sponsorship of The NewsHour
with Jim Lehrer (and its former moniker, The MacNeil/Lehrer NewsHour),
Pizza Hut was included in the acknowledgment alongside
Taco Bell and
PepsiCo owned at the time
Pizza Hut was a part-time sponsor of Galaxy Motorsports' #75
Ford in the then NASCAR Cup Series, driven by Wally Dallenbach Jr.
Pizza Hut was the shirt sponsor of English football club Fulham F.C.
for the 2001–02 season
Terry Labonte drove selected events with
Pizza Hut as the primary
sponsor of his #44 car in 2005
Pizza Hut purchased the naming rights to
Major League Soccer
Major League Soccer (MLS)
club FC Dallas' stadium,
Pizza Hut Park, prior to its opening in 2005,
which were allowed to expire in January 2012.
Pizza Hut is a sponsor of the
Newcastle Vipers ice hockey team for the
EIHL season in the UK
Pizza Hut sponsored the anime series Code Geass; as a tribute to this,
one of the series' characters C.C. will constantly order their pizza
or tightly hug a pillow resembling
Pizza Hut's Japanese mascot
"Cheese-kun" while their logo at the time appeared in the second
season's first episode.
In October 2015,
Pizza Hut signed sponsorship deals with the Dallas
Dallas Stars, and the American Airlines Center.
In February 2018,
Pizza Hut signed a sponsorship deal to be the
official pizza sponsor for the
National Football League
National Football League (NFL).
Pizza delivery moped in Hong Kong
Pizza Hut has sponsored the Book It! reading incentive program since
it started in 1985. Students who read books according to the goal
set by the classroom teacher, in any month from October through March,
are rewarded with a
Pizza Hut certificate good for one free,
one-topping Personal Pan Pizza; and the classroom whose students read
the most books is rewarded with a pizza party.
The program has been criticized by some psychologists on the grounds
it may lead to overjustification and reduce children's intrinsic
interest in reading. Book It! was also criticized by the Campaign
for a Commercial-Free Childhood (CCFC) in 2007 who described it as
"one of corporate America's most insidious school-based brand
promotions." A pamphlet produced by the group argued the program
promoted junk food to a captive market, made teachers into promoters
Pizza Hut and undermined parents by making visits to the chain an
integral part of bringing up their children to be literate.
However, a study of the program found participation in the program
neither increased nor decreased reading motivation. The program's
25th anniversary was in 2010. The Book It! program in Australia ceased
In the United Kingdom,
Pizza Hut was criticized in October 2007 for
the high salt content of its meals, some of which were found to
contain more than twice the daily recommended amount of salt for an
adult. The meats that consumers demand for pizza toppings (ham,
sausage, bacon, etc.) are, likewise, salty and fatty meats.
To meet the
Food Standards Agency
Food Standards Agency 2010 target for salt levels in
foods, between 2008–10 the company removed over 15% of salt across
Pizza Hut was criticized when its supplier of palm oil, Sinar
Mas, was exposed to be illegally slashing and burning the Paradise
Indonesia to plant palm oil plantations.
In July 2014, delivery drivers filed a class-action lawsuit over Pizza
Hut "paying delivery drivers net wages below minimum wage due to
unreimbursed automobile expenses" in violation of the 1938 Fair Labor
Standards Act. An attempt by
Pizza Hut to dismiss the case in
November 2015 failed. In December 2016, the case dubbed Linkovich
Pizza Huts, Inc., et al., AAA Case No. 01-14-0001-6513 was
decided by arbitration, in which
Pizza Hut paid damages.
List of pizza chains
List of pizza chains of the United States
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Wikivoyage has a travel guide for
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