Pesek Zman ( he, פסק זמן, , Time Out) is an Israeli brand of chocolate bar, manufactured by

Strauss Group Strauss Group Ltd. ( he, שטראוס גרופ בע״מ), formerly known as Strauss-Elite (), is among the largest food products manufacturers in Israel. Strauss Group focuses on dairy products, coffee, water, snacks, salads, and dips. Its su ...

's Strauss Israel company under its Elite confectionery brand.

Description

The original bar was flat and measured about 20 cm length, 4 cm width and 1 cm thick. The snack consists of two layers: a wafer and a chocolate coating. The wafer contains chocolate cream. In 2008, the chocolate cream was replaced by

hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus ''Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according t ...

cream. The snack was introduced in 1982. Since then, many different versions of the snack were created.

Varieties

; Mini Pesek Zman: a small version, consists of only two cubes (instead of 5 cubes in the normal size). ; White: a normal size snack, with white chocolate ; Black: a normal size snack, with dark chocolate ; Big Bite: a thicker version of the Pesek Zman snack, which includes a bigger wafer layer and a total of 4 cubes ; 4Play: a thicker version of Pesek Zman snack in a basketball shape, which includes wafer, nougat, chocolate, milk and hazelnut cream. Consists of four cubes. ; Red Pesek Zman: rolled wafer version, including nougat and chocolate, with a red wrapping. In addition to the original rolled wafer version, there are also white chocolate and dark chocolate versions. ; Fingers: chocolate tablets divided into seven chocolate fingers with creme filling ; 2Good: two milk chocolate snacks filled with rolled waffle and hazelnut cream, covered with

chocolate chips Chocolate chips or chocolate morsels are small chunks of sweetened chocolate, used as an ingredient in a number of desserts (notably chocolate chip cookies and muffins), in trail mix and less commonly in some breakfast foods such as pancakes. ...

Advertising

Pesek Zman is Elite's most famous product. Elite invests substantially in advertising the product. Its leading slogan is: "Take Pesek Zman (time out), a sweet moment in life". The advertisements of Pesek Zman mainly deal with sport themes. Following the

2011 Israeli social justice protests The 2011 Israeli social justice protests ( he, מְחָאַת צֶדֶק חֶבְרָתִי), which are also referred to by various other names in the media, were a series of demonstrations in Israel beginning in July 2011 involving hundreds of ...

, in February 2012 the snack made headlines in Israeli newspapers. It was published that in the United States, the snack is significantly cheaper than in Israel, where it is manufactured. This revelation started a protest against the Strauss company on

social networking websites A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

References

External links

{{Commons cat, Pesek Zman
Pesek Zman official product page
Chocolate bars