YP Western Directory LLC, formerly Pacific Bell Directory, was the advertising and publishing division of the Pacific Telesis Group. PBD Holdings held Pacific Bell Directory under its umbrella, who published directories in both Nevada and California.

History

Pacific Bell Directory was founded in 1984 to take over directory operations formerly provided by Pacific Bell and Nevada Bell themselves. PBD published its telephone directories under the SMART Yellow Pages name. Upon brand integration of its Bell Operating Companies by

SBC Communications The history of AT&T dates back to the invention of the telephone. The Bell Telephone Company was established in 1877 by Alexander Graham Bell, who obtained the first US patent for the telephone, and his father-in-law, Gardiner Greene Hubbard. Bell ...

, it retained the SMART Yellow Pages name for a time following this period. After 2004, however, it ceased using the SMART name. Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers. In 2012, Pacific Bell Directory was spun off as part of the AT&T-Cerberus joint venture YP Holdings. It was reincorporated in Delaware as YP Western Directory LLC.

References

AT&T subsidiaries Telephone directory publishing companies of the United States Yellow pages YP Holdings Companies based in Tucker, Georgia {{US-telecom-company-stub