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Pacific Bell Directory
YP Western Directory LLC, formerly Pacific Bell Directory, was the advertising and publishing division of the Pacific Telesis Group. PBD Holdings held Pacific Bell Directory under its umbrella, who published directories in both Nevada and California. History Pacific Bell Directory was founded in 1984 to take over directory operations formerly provided by Pacific Bell and Nevada Bell themselves. PBD published its telephone directory, telephone directories under the SMART Yellow Pages name. Upon brand integration of its Bell Operating Companies by SBC Communications, it retained the SMART Yellow Pages name for a time following this period. After 2004, however, it ceased using the SMART name. Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Yello ...
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YP Holdings
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directory, telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue. The company was formed on April 4, 2012, preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management. Dex Media purchased YP Holdings LLC in 2017, officially announced in June 2017. It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the "YP The Real Yellow Pages" brand. It is headquartered in Tucker, Georgia. History YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were opera ...
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Tucker, Georgia
Tucker is a city located in DeKalb County, Georgia, United States, located near Atlanta and was originally settled in the 1820s, and later developed as a railroad community in 1892. According to the 2016 United States Census Bureau annual estimate of resident population, it has a population of 35,322. In a November 2015 referendum, by a 3:1 margin (73.94%), voters approved incorporating Tucker into a city. In March 2016, Tucker residents elected the city's first mayor and city council.City status officially started in around late August 2016 http://tuckerga.gov/ History Settlers The 1821 Georgia Land Lottery opened portions of state land for settlement between the Flint and Ocmulgee rivers, including present-day DeKalb County. The Muscogee (Creek) Nation ceded the land to the United States in January of that year, and drawings for lots measuring each began in May in Milledgeville, the state capital until 1868. The land grant fee was $19.00. In 1821, the area that would becom ...
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Telecommunications
Telecommunication is the transmission of information by various types of technologies over wire, radio, optical, or other electromagnetic systems. It has its origin in the desire of humans for communication over a distance greater than that feasible with the human voice, but with a similar scale of expediency; thus, slow systems (such as postal mail) are excluded from the field. The transmission media in telecommunication have evolved through numerous stages of technology, from beacons and other visual signals (such as smoke signals, semaphore telegraphs, signal flags, and optical heliographs), to electrical cable and electromagnetic radiation, including light. Such transmission paths are often divided into communication channels, which afford the advantages of multiplexing multiple concurrent communication sessions. ''Telecommunication'' is often used in its plural form. Other examples of pre-modern long-distance communication included audio messages, such as coded drumb ...
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Pacific Telesis
Pacific Telesis Group was one of the seven Regional Bell Operating Companies, sometimes also referred to as "RBOCs" or "Baby Bells", created in 1983 in preparation of the breakup of AT&T as a holding company for Pacific Bell and Nevada Bell, Pacific Telesis International and several other non-regulated companies including PacTel Mobile Services and PacTel InfoSystems. It was acquired by SBC Communications in 1997. Pacific Telesis Group was headquartered in San Francisco and incorporated in Nevada. Nicknames Pacific Telesis is more commonly known as "PacTel." Prior to the January 1, 1984, breakup of the Bell System, the corporate name of its principal subsidiary Pacific Bell was The Pacific Telephone & Telegraph Company, which had also been referred to as "PacTel." After the corporate name change, Pacific Bell was commonly known as "PacBell." The red and white star trademarked logo was referred to by company employees as the "splat" or more formally as the "access symbol" after ...
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AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile telephone services in the U.S. , AT&T was ranked 13th on the ''Fortune'' 500 rankings of the largest United States corporations, with revenues of $168.8 billion. During most of the 20th century, AT&T had a monopoly on phone service in the United States. The company began its history as the American District Telegraph Company, formed in St. Louis in 1878. After expanding services to Arkansas, Kansas, Oklahoma and Texas, through a series of mergers, it became Southwestern Bell Telephone Company in 1920, which was then a subsidiary of American Telephone and Telegraph Company. The latter was a successor of the original Bell Telephone Company founded by Alexander Graham Bell in 1877. The American Bell Telephone Company formed the American Teleph ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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California
California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territories of the United States by population, most populous U.S. state and the List of U.S. states and territories by area, 3rd largest by area. It is also the most populated Administrative division, subnational entity in North America and the 34th most populous in the world. The Greater Los Angeles area and the San Francisco Bay Area are the nation's second and fifth most populous Statistical area (United States), urban regions respectively, with the former having more than 18.7million residents and the latter having over 9.6million. Sacramento, California, Sacramento is the state's capital, while Los Angeles is the List of largest California cities by population, most populous city in the state and the List of United States cities by population, ...
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Pacific Bell
The Pacific Bell Telephone Company (Pacific Bell or Pac Bell) is a telephone company that provides telephone service in California. The company is owned by AT&T through AT&T Teleholdings, and, though separate, is now marketed as “AT&T”. The company has been known by a number of names during which its service area has changed. The formal name of the company from the 1910s through the 1984 Bell System divestiture was The Pacific Telephone and Telegraph Company. As of 2002, the name “Pacific Bell” is no longer used in marketing, Pacific Bell is still the holder of record for the infrastructure of cables and fiber through much of California. History The Pacific Telephone and Telegraph Company, or "PacTel" for short, managed the Bell System's telephone operations in California. It grew by acquiring smaller telephone companies along the Pacific coast. It built and occupied San Francisco's Pacific Telephone Building on New Montgomery Street which has been described as a " ...
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Nevada Bell
Nevada Bell Telephone Company, originally Bell Telephone Company of Nevada, is a Nevada telephone provider and it was the Bell System's telephone provider in Nevada. It only provides telephone services to 30% of the state, essentially all of the state outside Las Vegas, where service is provided by CenturyLink. Nevada Bell spent nearly all of its history as a subsidiary of Pacific Bell, which is the reason Nevada Bell was not listed in Judge Harold Greene's Modification of Final Judgment, starting the breakup of AT&T. History Nevada Bell traces its history to 1906, when Pacific Telephone and Telegraph forerunner of Pacific Bell bought the Sunset Telephone and Telegraph Company, one of several early telephone companies in Nevada. In 1913, Pacific Telephone transferred its Nevada operations to the newly formed Bell Telephone Company of Nevada. After the 1984 breakup, its legal name was shortened to Nevada Bell (its popular name for the better part of its history), and it became an ...
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Telephone Directory
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by name and address to be found. The advent of the Internet and smartphones in the 21st century greatly reduced the need for a paper phone book. Some communities, such as Seattle and San Francisco, sought to ban their unsolicited distribution as wasteful, unwanted and harmful to the environment.Yellow Pages ruling endangers SF ban
Heather Knight, ''

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SBC Communications
The history of AT&T dates back to the invention of the telephone. The Bell Telephone Company was established in 1877 by Alexander Graham Bell, who obtained the first US patent for the telephone, and his father-in-law, Gardiner Greene Hubbard. Bell and Hubbard also established AT&T Corporation, American Telephone and Telegraph Company in 1885, which acquired the Bell Telephone Company and became the primary telephone company in the United States. This company maintained an effective monopoly on local telephone service in the United States until anti-trust regulators agreed to allow AT&T to retain Western Electric and enter general trades computer manufacture and sales in return for its offer to Breakup of the Bell System, split the Bell System by divesting itself of ownership of the Bell Operating Companies in 1982. AT&T Corporation was eventually purchased by one of the Regional Bell Operating Companies, the former Southwestern Bell Company, in 2005, and the combined company became ...
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AT&T Yellow Pages
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue. The company was formed on April 4, 2012, preceding a formal announcement that AT&T would sell off a 53% stake in its directory operations to Cerberus Capital Management. Dex Media purchased YP Holdings LLC in 2017, officially announced in June 2017. It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the "YP The Real Yellow Pages" brand. It is headquartered in Tucker, Georgia. History YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Ad ...
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