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OVERGROUND NETWORK (abbreviated ON or ON) was a branding initiative launched in 2003 by the Strategic Rail Authority (SRA) and Transport for London
London
(TfL), the public transport authority in London
London
, England. Its aim was to encourage use of National Rail
National Rail
services in South London . The project was a partnership between the SRA, TfL, three train operating companies ( Connex South Eastern
Connex South Eastern
, South Central Trains and South West Trains
South West Trains
), the South and West London
London
Transport Conference (SWELTRAC) and the South East London
London
Transport Strategy (SELTRANS).

The scheme is no longer being promoted and the Overground Network project has since been abandoned. As of 2014 , the "ON" logo can still be seen on a few railway stations around South London.

Overground Network
Overground Network
should not be confused with London
London
Overground (LO), which is the official brand name of a rail service managed by Transport for London.

Notice that in the past, before London Overground
London Overground
, common usage within London
London
of the term "overground" was used in reference to any National Rail
National Rail
line, in order to distinguish it from the Underground .

CONTENTS

* 1 Background * 2 Control of rail services * 3 Ticketing * 4 The ON brand * 5 End of the brand * 6 Routes * 7 See also * 8 References * 9 External links

BACKGROUND

Suburban rail
Suburban rail
services in London, as in the rest of Great Britain , are run on a system of rail franchises and operated by a number of private train operating companies, managed by National Rail.

South London
London
is poorly served by the London
London
Underground network, but does have a large number of suburban rail lines. Transport studies had suggested that the public perceived the South London
London
rail network as confusing, with multiple operators and a lack of consistent information design, in contrast to the clarity of London
London
Underground's Tube map
Tube map
.

A pilot scheme was launched on 30 September 2003 to bring National Rail services operated by multiple companies at 41 stations under one branding umbrella within London.

CONTROL OF RAIL SERVICES

Unlike the today's London Overground
London Overground
, TfL exercised no operational or regulatory control over rail services on the Overground Network, but funded station improvements such as standardised information presentation, branded signage, CCTV
CCTV
and lighting. Operational powers remained with the individual train operators.

In 2004 TfL put forward proposals for a " London
London
Regional Rail Authority" to be established, which would give TfL regulatory powers over rail services in and around Greater London. The Department for Transport considered that granting operational control of rail services to the London
London
mayor would result in fragmentation of the National Rail
National Rail
system. Out of these proposals evolved a new mechanism for giving the London
London
mayor more control over rail services within London, and London Overground
London Overground
was established as a National Rail franchise managed by TfL in 2007. This new system, mostly in North London
London
, was the successor to the Overground Network
Overground Network
pilot. ON was quietly forgotten and TfL now promotes LO as its rail service.

TICKETING

The Overground Network
Overground Network
pilot was a branding exercise and did not include any new ticketing policies. When London Overground
London Overground
was launched, it was fully integrated into TfL's ticketing network from its launch, including full acceptance of the Oyster card electronic smartcard system. This ticketing policy was not extended to the former Overground Network, and for a number of years Oyster card pay-as-you-go tickets were not valid at stations bearing the "ON" brand, despite the similarity of the two network brand names. In January 2010, Oyster card was fully rolled out across National Rail services in London, and Oyster pay-as-you-go is now valid across the whole London
London
rail network, including the former "ON" system.

THE ON BRAND

ON-branded signs Sign at Richmond Overground Network branding Feltham railway station
Feltham railway station
, with "ON" signage outside (far right) ON line map at Norwood Junction station
Norwood Junction station

Using the Overground Network
Overground Network
brand, Transport for London
Transport for London
introduced consistent information displays, station signage and maps on selected routes in South London, along with prominent "ON" branding on station exteriors. Railway stations selected for the Overground Network
Overground Network
were those with a service frequency of 4 or more trains per hour to a London
London
terminus . The scheme sought to encourage metro -style usage of these services. A diagrammatic map of the Overground Network
Overground Network
was published to support passenger information provision, showing high-frequency routes in colour, with Underground and Tramlink connections. The ON branding was not applied to trains, which retained the livery of the individual train operating companies.

The "ON" brand was conceived by the brand agency Fitch and featured a logo formed from orange-coloured, lower-case "ON" initials. The letter "N" was stylised to look like a rounded arrow pointing down, with an arrow cutout shape penetrating upwards.

Although this pilot was purely an exercise in branding, this was the first instance of TfL having a visible influence over National Rail services in London. The Overground Network
Overground Network
pilot has since been withdrawn.

As of September 2006 , the scheme had not been expanded. However, TfL has helped fund several similar station upgrade programmes including enhanced passenger information and line guides without applying the "on" branding, leaving the future of the scheme in doubt. The Overground Network
Overground Network
website was shut down in February 2007, and now redirects to the TfL pages for London
London
Rail .

END OF THE BRAND

According to a talk given by Innes Ferguson of TfL at the London Transport Museum on 24 September 2007, the Overground Network
Overground Network
scheme is now "dead"; the logo is no longer being used on Train Operating Companies' (TOCs) publicity material nor is the network being promoted by TfL. He added that whilst TfL funded the installation of Overground Network "on" signage at appropriate National Rail
National Rail
stations, it is being left to individual TOCs to remove these at their own expense, hence the many that remain in situ in 2008.

In 2006, TfL launched London Overground
London Overground
, a similar but more comprehensive scheme in north London
London
unrelated to Overground Network. Again, according to Innes Ferguson, TfL's medium-term aspiration is for the former to be expanded to cover other National Rail
National Rail
services in London
London
and the South-East, either by direct TfL operation through a concession-holder (as with the ex-Silverlink routes) or by a TOC agreeing to operate under the London Overground
London Overground
"brand".

ROUTES

These routes were part of the scheme, and carried the on branding on station signs:

* KINGSTON LOOP LINE

* Waterloo to Teddington via Wimbledon ( South West Trains
South West Trains
)

* WATERLOO TO READING LINE

* Waterloo to Twickenham via Richmond ( South West Trains
South West Trains
)

* SUTTON ">

* ^ Barkley, John M (2003-10-20). "on Overground Network
Overground Network
- Endorsement Article by SWELTRAC and SELTRANS". Archived from the original on 2016-03-03. Retrieved 2008-08-25. * ^ Kwintner, Adrian (2003-10-08). "Better services on key rail route". News Shopper. Retrieved 2008-08-25. * ^ "We\'re Going Overground". London
London
Travelwatch. 2003-09-30. Archived from the original on 2008-07-09. Retrieved 2008-08-25. * ^ "Working with National Rail". TfL Annual Report 2003. 2003. Retrieved 2008-08-25. * ^ "Bob Kiley outlines proposals for London
London
Regional Rail Authority". Transport for London. 2004-03-23. Retrieved 2008-08-25. * ^ "5.7.2". The Future of Rail. London: Department for Transport. ISBN 0-10-162332-1 . Retrieved 2008-08-29. * ^ "Silverlink Metro". Hansard. House of Commons. 2006-02-14. Retrieved 2008-08-29. * ^ "Creating London
London
Overground" (PDF leaflet). Transport for London. 2007-11-11. Retrieved 2007-11-11. * ^ " Transport for London
Transport for London
One ticket for London
London
as Oysterisation of rail and river confirmed". Transport for London. 23 November 2009. Archived from the original on 15 January 2010. Retrieved 20 January 2010. * ^ "TfL London