Otto (company)
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Ottomotto LLC,
d/b/a A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...
Otto, was an American self-driving technology company founded in January 2016 by
Lior Ron Lior Ron (born December 12, 1982) is an Israeli–American entrepreneur and music composer based in Los Angeles. His debut feature score was for the 2012 animated biopic "Pablo" ( Jeff Bridges, Andy Garcia, Jon Voight), which premiered at the ...
and Anthony Levandowski. The company was based in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
and employed 90 people as of August 2016. The company focused on retrofitting semi trucks with radars, cameras and laser sensors to make them capable of driving themselves. In August 2016, Otto was acquired by
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pa ...
. Lior Ron, the co-founder of the company, had stated that Otto would have self-driving fleets of trucks on the road by early 2017, which, before the company ceased, never materialized.


History

Otto was established in January 2016, and was one of a new generation of automobile firms venturing into making
self-driving vehicles Vehicular automation involves the use of mechatronics, artificial intelligence, and multi-agent systems to assist the operator of a vehicle (car, aircraft, watercraft, or otherwise).Hu, J.; Bhowmick, P.; Lanzon, A.,Group Coordinated Control ...
. The company was founded by Anthony Levandowski, who worked on the
Google self-driving car Waymo LLC, formerly known as the Google self-driving car project, is an American autonomous driving technology company headquartered in Mountain View, California. It is a subsidiary of Alphabet Inc, the parent company of Google. Waymo ope ...
project, and
Lior Ron Lior Ron (born December 12, 1982) is an Israeli–American entrepreneur and music composer based in Los Angeles. His debut feature score was for the 2012 animated biopic "Pablo" ( Jeff Bridges, Andy Garcia, Jon Voight), which premiered at the ...
, who was a product lead on the
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team. Claire Delaunay, who led the software development and Don Burnette, from Google’s self-driving car team were also co-founders. The team in August 2016 comprised 90 employees, with engineers from
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
, Apple Inc., Tesla,
Logitech Logitech International S.A. ( ; often shortened to Logi) is a Swiss multinational manufacturer of computer peripherals and software, with headquarters in Lausanne, Switzerland, and Newark, California. The company has offices throughout Europe ...
,
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and elsewhere. The firm’s base was a garage in the
South of Market South of Market (SoMa) is a neighborhood in San Francisco, California, situated just south of Market Street. It contains several sub-neighborhoods including South Beach, Yerba Buena, and Rincon Hill. SoMa is home to many of the city's museum ...
neighborhood of San Francisco. As of August 2016, Otto had converted five
Volvo The Volvo Group ( sv, Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distributio ...
780 semis with self-driving technology and was testing them on interstate highways. In August 2016, Otto was acquired by
Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery ( Uber Eats and Postmates), pa ...
at an estimated valuation of $680 million. Otto was to stay independent from Uber, according to Lior Ron. Anthony Levandowski would continue heading up Otto, as well as being in charge of Uber's self-driving division. In October 2016 an Otto truck achieved the longest continuous journey by a driverless and autonomous semi-truck. It was a 132-mile route from Colorado Springs to Fort Collins in Colorado, USA. The truck traveled autonomously without a lead vehicle, teleoperation, or any other human intervention. In February 2017,
Waymo Waymo LLC, formerly known as the Google self-driving car project, is an American autonomous driving technology company headquartered in Mountain View, California. It is a subsidiary of Alphabet Inc, the parent company of Google. Waymo oper ...
, a subsidiary of
Alphabet Inc. Alphabet Inc. is an American multinational technology conglomerate holding company headquartered in Mountain View, California. It was created through a restructuring of Google on October 2, 2015, and became the parent company of Google and se ...
, filed a lawsuit against Uber, alleging that Anthony Levandowski "downloaded 9.7 GB of Waymo’s highly confidential files and trade secrets, including blueprints, design files and testing documentation" before resigning to found Otto. In March 2017, United States District Judge
William Alsup William Haskell Alsup (born June 27, 1945) is a Senior United States district judge of the United States District Court for the Northern District of California. Early life and career Born in Jackson, Mississippi, Alsup received a Bachelor of ...
, referred the case to federal prosecutors after Levandowski exercised his Fifth Amendment right against
self-incrimination In criminal law, self-incrimination is the act of exposing oneself generally, by making a statement, "to an accusation or charge of crime; to involve oneself or another ersonin a criminal prosecution or the danger thereof". (Self-incriminati ...
. In May 2017, Judge Alsup ordered Levandowski to refrain from working on Otto's
Lidar Lidar (, also LIDAR, or LiDAR; sometimes LADAR) is a method for determining ranges (variable distance) by targeting an object or a surface with a laser and measuring the time for the reflected light to return to the receiver. It can also be ...
and required Uber to disclose its discussions on the technology. Clearpath Robotics filed a complaint in the Northern District of California on August 24, 2016 against Ottomotto LLC with respect to its OTTO brand. The action was dismissed with prejudice on February 1, 2017. Clearpath Robotics continues to operate the OTTO brand. In response, Clearpath issued a statement about the confusion. In May 2017, Uber officially retired the Otto brand as a result of the lawsuit with Clearpath Robotics Inc. In July 2018, Uber shuttered the Otto project and ceased development of self-driving trucks to focus on self-driving passenger vehicles.


Technology and goals

Otto did not build its own trucks. Instead, the company made hardware kits which could be installed on trucks at service centers or factories. They used similar technology to those developed by Google and Nissan, equipping the trucks with
radar Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, Marine radar, ships, spacecraft, guided missiles, motor v ...
, cameras, and
lidar Lidar (, also LIDAR, or LiDAR; sometimes LADAR) is a method for determining ranges (variable distance) by targeting an object or a surface with a laser and measuring the time for the reflected light to return to the receiver. It can also be ...
. The goal of the company over the first few years was stated to be for the technology to be used by truck drivers during long-haul drives to allow them to rest during the journey. This in turn would reduce the number of hours it took for drivers to complete a journey by potentially being able to drive continuously, and overcome the 11-hour legal restriction on manual driving. The automated technology was intended to make driving more efficient, and allow a truck driver to sleep while the truck is driving itself. In 2016, Levandowski stated: "Our goal is to make trucks drive as humanly as possible, but with the reliability of machines." According to
John Markoff John Gregory Markoff (born October 24, 1949) is a journalist best known for his work covering technology at '' The New York Times'' for 28 years until his retirement in 2016, and a book and series of articles about the 1990s pursuit and captur ...
of ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', Otto made the conscious decision to automate trucks rather than passenger vehicles because, “Nationally, trucks drive 5.6 percent of all vehicle miles and are responsible for 9.5 percent of highway fatalities.” In an interview with
Emily Chang Emily Chang may refer to: * Emily Chang (actress) (born 1980), American actress * Emily Chang (journalist) (born 1980), American journalist {{hndis, Chang, Emily ...
of
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, David Kirkpatrick, the CEO of
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, stated that the public was far more likely to embrace trucks with automated driving than passenger vehicles due to the wide perception that trucks are driven dangerously by truckers. The need to make truck driving safer was one of the aims of the firm. Ron was quoted as saying: "We want to get the technology to the point where it's safe to let the driver rest and sleep in his cabin and we can drive for him, exit to exit." Eventually the company hoped to develop trucks able to drive autonomously on the 220,000 miles of highways in the US, though in some states such as California there may have been regulatory obstacles. The firm intended to collect safety data to demonstrate the benefits of the automated technology.


See also

* Starsky RoboticsStarsky Robotics website: about
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References


External links

* {{Uber Uber acquisitions Self-driving car companies Vehicle safety technologies Advanced driver assistance systems 2016 mergers and acquisitions Technology companies based in the San Francisco Bay Area 2017 disestablishments in California American companies disestablished in 2017 Defunct manufacturing companies based in the San Francisco Bay Area