NK.pl, formerly Nasza-klasa.pl (English: ''Our-class.pl''), was a Polish school-based

social networking service A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, act ...

used by alumni and students. NK.pl was owned and administered by Ringier Axel Springer Polska.

History

NK.pl was launched on 11 November 2006 by

Maciej Popowicz Maciej Popowicz (born 1984) – creator of nasza-klasa.pl, the Polish version of social networking site A social networking service or SNS (sometimes called a social networking site) is an online platform which people use to build social netwo ...

, Paweł Olchawa, Michał Bartoszkiewicz, and Łukasz Adziński, four college students studying computer science at the University of Wrocław. The company was headquartered in Wrocław, Poland, and its name came from the song "''Nasza Klasa''" by

Jacek Kaczmarski Jacek Marcin Kaczmarski (22 March 1957 – 10 April 2004) was a Polish singer, songwriter, poet and author. Life He was the son of painter Anna Trojanowska-Kaczmarska, a Pole of Jewish background, and the artist Janusz Kaczmarski. Kaczmarski ...

. The website enjoyed success, and one 2009 study called it a "model example of the ‘ rags to riches’ ideal of an enterprise construed with no financial funding and no institutional support (neither from ASP/ ISP corporations nor from central/local administration)". In 2009, the service had 13.5 million active users. NK.pl then ranked among the top five websites used in Poland, behind Google.pl, Onet.pl, and Wirtualna Polska, and it was visited by more than 50% of Polish Internet users each month (with 10% of the traffic coming from abroad). As of July 2009 86% of its users lived in Poland, according to Alexa. The site was also popular in Norway, where it was the fifth most popular social networking website in 2009. In June 2010, a rebranding and changes to terms of use demanding that users allow the portal to use their profile photo commercially along with select private information, triggered mass exodus. As of August 2014 the number of registered users had plummeted to less than 7 million, with many users having switched to Facebook. In November 2014 Ringier Axel Springer Polska signed agreement to buy NK.pl from Excolimp Investemnts. On May 26, 2021, NK.pl announced its closure effective July 27 of the same year.

Services

Registered users could pick their school and graduation year. Users were also able to create personal pages with details about their life and past education. NK.pl offered a wide variety of

privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...

settings, additionally offering up-to-date advice and instructions about privacy on NK.pl as well as the portal. It had a trust and safety team that worked with law enforcement to resolve matters related to threatening and dangerous posts and other illegal activity. NK.pl also cooperated with childcare services, such as the Nobody's Children Foundation, which takes care of psychological needs and healthy mental development of children.

References

External links

The official site of nk.pl

Site for NK Developers
{{Social network Online companies of Poland Polish social networking websites Internet properties established in 2006 Internet properties disestablished in 2021

History

Services

See also

References

External links