MyTalk was a

Fairfax Media Fairfax Media was a media company in Australia and New Zealand, with investments in newspaper, magazines, radio and digital properties. The company was founded by John Fairfax as John Fairfax and Sons, who purchased ''The Sydney Morning Herald' ...

television channel available to viewers of

digital television in Australia Digital television is a technology which is available via a number of types of services and providers in Australia. They mostly broadcast in high-definition television, which has become the de facto national standard. History Between 2001 and 2 ...

. The datacast channel, launched on 13 April 2007, was designed to supplement the

Southern Cross Ten 10 Regional is an Australian television network owned by Southern Cross Austereo that is broadcast in Queensland, New South Wales, Australian Capital Territory, Victoria and South Australia. The network is the primary affiliate of Network 10 ...

and

Southern Cross Television Seven Regional is an Australian television network owned by Southern Cross Austereo that is available in Tasmania, Darwin, Spencer Gulf, Broken Hill and Remote Australia (Eastern and Central). The network is the primary affiliate of the S ...

digital television Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...

services and the online portal. The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.

History

MyTalk began transmissions on 11 April 2007. On 13 April 2007, the datacast channel began operations. In 2007,

bought the radio assets of

Southern Cross Broadcasting Southern Cross Broadcasting (Australia) Limited was a diversified Australian media company, that owned and operated a variety of media businesses, primarily in radio and television. History Tony Bell was managing director of the business betwe ...

including MyTalk. Macquarie Media Group purchased Southern Cross for A$1.35 billion and onsold these assets to the Fairfax Group. Following this on 25 February 2008, MyTalk ceased broadcasting. Became local 576pProgrames from 25 February 2008, .

Features

MyTalk featured a twenty-four-hour television guide for the programming of

that was localised for each broadcast market. The channel provided realtime news twenty-four hours a day, which included local, national, and international news, as well as current affairs. MyTalk also provided realtime local weather reports. A live video preview of promotions for programming on Southern Cross Ten or Southern Cross Television was available on MyTalk. The live preview also rebroadcast regional current affairs program, State Focus. The live video preview was accompanied by a Now and Next television guide. MyTalk advertised television programs from Southern Cross Ten or Southern Cross Television via a small billboard loop. The advertising also contained billboards of the online portals features, as well as current and upcoming promotions.

Availability

MyTalk was broadcast in

576i 576i is a standard-definition television, standard-definition digital video mode, originally used for digitizing analog television in most countries of the world where the utility frequency for electric power distribution is 50 Hz. Because ...

standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...

, in Regional

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...

, Regional

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

, Regional

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

Tasmania ) , nickname = , image_map = Tasmania in Australia.svg , map_caption = Location of Tasmania in AustraliaCoordinates: , subdivision_type = Country , subdi ...

, and Darwin. The channel was carried via

and

owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...

s, these included GLV Eastern Victoria,

BCV BCV could refer to: Places * Bruce Grove railway station, London, England Airports * Birchwood Airport (FAA LID code), an airport near Birchwood, Alaska * Hector Silva Airstrip (IATA code), Belmopan, Belize Banks * Central Bank of Venezuela * ...

Western Victoria Western Victoria is a wine grape growing zone in the southwestern part of the state of Victoria in Australia. It extends approximately from the South Australia border to Ballarat and from Horsham to the coast. It includes the defined wine regio ...

, CTC

Southern New South Wales New South Wales wine is Australian wine produced in New South Wales, Australia. New South Wales is Australia's most populous state and its wine consumption far outpaces the region's wine production. The Hunter Valley, located north of Sydney, ...

NRN NRN is a television station originating in Coffs Harbour, Australia owned by WIN Corporation as part of the WIN Television network, affiliated to Network 10. The station was formally a partnership between NRN-11 Coffs Harbour (launched 23 Januar ...

Northern New South Wales,

TNQ TNQ is an Australian television station, licensed to, and serving the regional areas of Queensland. The station is owned and operated by Southern Cross 10. History Southern Cross 10 in Queensland began in 1978 as ''North Queensland Television' ...

TNT Trinitrotoluene (), more commonly known as TNT, more specifically 2,4,6-trinitrotoluene, and by its preferred IUPAC name 2-methyl-1,3,5-trinitrobenzene, is a chemical compound with the formula C6H2(NO2)3CH3. TNT is occasionally used as a reagen ...

Tasmania ) , nickname = , image_map = Tasmania in Australia.svg , map_caption = Location of Tasmania in AustraliaCoordinates: , subdivision_type = Country , subdi ...

TND TND may refer to: * TND (TV station), in Darwin, Australia * Tertium non datur, the law of excluded middle, a law in logic * '' The National Desk'', an American television news program * The Needle Drop, a YouTube channel by music critic Anthony F ...

Darwin, SGS Spencer Gulf and SCN

Broken Hill Broken Hill is an inland mining city in the far west of outback New South Wales, Australia. It is near the border with South Australia on the crossing of the Barrier Highway (A32) and the Silver City Highway (B79), in the Barrier Range. It is ...

. Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide, however after selling the station to the

WIN Corporation WIN Corporation is a private Australian media company, that owns assets including the WIN Television network, Crawford Productions and several local radio stations. The company is based in Wollongong, New South Wales. History Founding The WIN b ...

these plans were ceased.

Identity

MyTalks' on-air look was constant since April 2007, when the channel launched. The datacast channel featured a

Yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In the R ...

and

White White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...

theme. The channel also features a small 4:3 ratio video feed at the top right of the screen. The on-air identity of MyTalk was consistent with its online portal.

References

{{DEFAULTSORT:Mytalk Television channels and stations established in 2007 Television channels and stations disestablished in 2008 Defunct Australian television channels Digital terrestrial television in Australia Web portals Internet properties established in 2007 Internet properties disestablished in 2008 2007 establishments in Australia 2008 disestablishments in Australia

History

Features

Availability

Identity

See also

References