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MTV2
MTV2
(formerly M2) is an American digital cable and satellite television channel owned by Viacom
Viacom
Global Entertainment Group, a unit of the Viacom Media Networks division of Viacom
Viacom
. The channel was initially broadcast over-the-air in selected markets, where the former all-request music channel known as The Box was broadcast (which was acquired by MTV
MTV
Networks in 2001 for the sole purpose of conversion to MTV2).

The channel launched initially as a constant, commercial-free music videos , once the original MTV
MTV
had started to change its direction to reality television and serial documentaries. During the 2000s, the focus changed as well on MTV2; music video programming has been moved gradually away from MTV
MTV
and MTV2
MTV2
to sibling networks.

In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.

CONTENTS

* 1 History

* 1.1 The beginning: M2

* 1.1.1 Original VJs and shows * 1.1.2 A–Z video marathon

* 1.2 MTV2\'s first relaunch

* 1.2.1 Next set of VJs and shows * 1.2.2 Special
Special
programming * 1.2.3 Experimental programming

* 1.3 Major format evolution

* 1.3.1 New rock/hip-hop shows * 1.3.2 Show cancellations * 1.3.3 End of freeform format

* 1.4 MTV2\'s second relaunch

* 1.4.1 The two-headed dog * 1.4.2 Post-relaunch shows * 1.4.3 Previous trends continue * 1.4.4 Prior to 2011

* 1.5 In recent years

* 1.5.1 Original programming * 1.5.2 Music programming * 1.5.3 Acquired programming

* 2 MTV2
MTV2
HD

* 3 Broadcast affiliates

* 3.1 Former affiliates

* 4 International versions * 5 See also * 6 References * 7 External links

HISTORY

THE BEGINNING: M2

MTV2
MTV2
began broadcasting as simply M2 on August 1, 1996 – MTV's 15th anniversary – with Beck
Beck
's "Where It\'s At " being the first video to air. M2 was created ostensibly to answer critics and viewers who complained MTV
MTV
didn't show music videos anymore; in reality, M2 was part of MTV
MTV
Networks' strategy to expand its brand in anticipation of the coming shift to digital cable , which would exponentially increase the number of available channels on the cable spectrum. Based on MTV
MTV
Network's internal research, viewers' pent-up demand for additional music video viewing options—a demand that M2 was designed to meet—fed expectations within the company that the new channel's success would be inevitable and immediate.

Upon M2's launch, the new 24-hour music video network proved to be as popular with viewers as MTV
MTV
hoped. However, as digital cable technology was slow to expand into major cities, cable companies refused to add yet another music channel to their limited, pre-digital channel lineup, arguing that with MTV, VH1
VH1
, CMT , Fuse and other niche music video options, the audience for 'music on TV' was being sufficiently serviced. Even the fact that M2 generated huge ratings whenever it was tested—by the cable companies themselves—in free previews around the country wasn't enough to convince the cable gatekeepers to add M2 to their lineup. As a result, in its first couple of years on the air, M2 was restricted to satellite television plus the few, small markets where digital cable was then available, limiting its audience reach to around 12 million homes by 2000. M2 also broadcast live over the internet during its early years, which meant it was similarly ahead of its time in a period when few people had broadband internet connections. Due in part to the unexpectedly slow roll-out of the fledgling channel, MTV
MTV
Networks decided to rebrand M2 in the first quarter of 1999, changing the name to MTV2
MTV2
in the hopes the new image would signal a new start. As digital cable expanded nationwide, MTV2
MTV2
continued its own inexorable growth.

Original VJs And Shows

Further information: List of programs broadcast by MTV2

During M2's first year, music videos were programmed to run on a 24-hour basis without repeating, leading to ecstatic reports of marathon viewing sessions at college campuses across the country. However, once it became clear M2's market growth was being thwarted by the major cable companies' obstinance, the network was forced to take difficult but necessary cost-cutting measures. The most obvious change—and the most upsetting to viewers—was the decision to end M2's popular 24-hour "no repeat" policy. In its place, daily programming was curtailed to an 8-hour block that was then repeated three times a day: from 6 a.m. to 2 p.m., 2 p.m. to 10 p.m., and finally from 10 p.m. to 6 a.m., after which a new 8-hour block of programming would start the cycle again. Predictably, this new format was as disappointing and frustrating to M2 fans as it was to the network itself.

At its launch, M2 had three VJs : Jancee Dunn , Matt Pinfield and Kris Kosach , each of whom appeared on-screen 3-5 times per hour over the course of their individual 4-6 hour host segments. To many long-time MTV
MTV
viewers, Pinfield was well known for hosting the seminal MTV
MTV
show 120 Minutes , while Kosach and Dunn were new to MTV
MTV
Networks. Dunn, in particular, while a respected writer/editor at Rolling Stone magazine, was so new to television that she was visibly, almost painfully uncomfortable in front of the camera; however, her natural shyness and awkward (though often funny) delivery—which conveyed her very real disbelief that she was actually on television—endeared her to viewers. Pinfield eventually left to host other shows on MTV, while Kosach moved on to TechTV ; Dunn, ever popular, remained at the channel through 2001.

In the beginning, M2's programmers were given full, unrestricted access to MTV's entire video library, as well as exclusive "first use" of videos from new bands, and were told to treat M2 like an independent or college radio station. This unprecedented mandate gave programmers the freedom to showcase obscure and/or emerging artists, as well as the chance to air seldom- or never-seen older videos languishing in the vaults. Much thought and effort went into how videos were programmed, very often with specific, though not always obvious themes that explored connections between musicians/bands, genres of music, years/eras, song titles, etc.; or connections between the videos themselves, e.g. the director (such as Michel Gondry
Michel Gondry
or Spike Jonze ), common themes, visual effects, etc. Programming blocks were sometimes filled with a band or singer's entire video collection shown in chronological order (such as Smashing Pumpkins Videography), and M2 would often invite musicians to hand-pick blocks of their favorite videos, then appear on air as a "guest VJ" to introduce and explain their choices (which would eventually be known as Artist Collections ).

M2's early programmers were quick to take creative advantage of the MTV
MTV
parent company's hands-off approach, resulting in playful or ironic programming decisions that underscored the upstart channel's early free-wheeling, subversive attitude and proudly "bratty" self-image; for example, on January 1, 1999, M2 played the music video "1999 " by Prince for 24 hours straight. Due to its programmers' acumen, M2 quickly gained favor with music insiders, and as its popularity and reputation grew within the music industry, it became common for musicians and record labels to request that their new videos premiere exclusively on M2 rather than MTV. In addition, record companies often asked to have new artists appear on the channel in taped segments with the VJs because M2 viewers were considered tastemakers and early-adopters. Even an act as huge (and seemingly incongruous with M2) as the Spice Girls made their first American TV appearance on M2, as did their video for "Wannabe ," which was a number-one hit worldwide. At the time of their appearance on M2, the Spice Girls were already a huge hit in the UK (and thus were expected to be in the United States), but they were relatively unknown to U.S. audiences, so the hope was that being seen first on M2 would give the group an ironic edge that might help expand their appeal beyond the obvious bubble-gum set (in addition, Pinfeild was a fan of them).

A–Z Video Marathon

Starting on January 1, 2000, in honor of the millennium, MTV2 attempted to play every music video in the MTV
MTV
library in alphabetical order. While a majority of videos were played, many were skipped over. The special ended in mid-April 2000.

MTV2\'S FIRST RELAUNCH

MTV2's logo used from 1999 to 2001.

In 1997, Viacom
Viacom
, MTV
MTV
and MTV2's parent company, bought out the independent, viewer-requested "jukebox" music video channel known as The Box . Starting on January 1, 2001, all households that had received The Box began to receive MTV2
MTV2
in its place, putting the channel into millions of additional households. MTV2
MTV2
also began adding television commercials to its broadcasts; beforehand, cable or satellite providers interrupted MTV2's feed to insert their own ads. MTV2
MTV2
also began to separate the types of videos it played by genre. Hip-hop
Hip-hop
and soul music (hosted by a new VJ, Steph Lova ) was played for one hour every weekday at 10 a.m. and 10 p.m. Rock music played every weekday at 9 a.m. and 9 p.m. (hosted by another new VJ: former K-Rock and then-WXRK radio DJ Chris Booker ).

A new show hosted by Jancee Dunn called MTV2
MTV2
Request aired every weekday between 11 a.m. and 12 p.m. and again between 11 p.m. and midnight. All of the videos played on MTV2
MTV2
Request were selected by online viewer requests. Another new show called Control Freak began in 2001, airing weekdays from 8 to 9 p.m. It used real-time viewer voting to select the next video to be played on the channel (out of three choices), while the current video was playing. The majority of the daytime schedule still featured a somewhat diverse mix of rap, rock, and pop, and new and old videos. By 2003, the network had 50 million subscribers in the United States.

Next Set Of VJs And Shows

Further information: List of programs broadcast by MTV2

In late 2001, MTV2
MTV2
held auditions for new VJs. Steph Lova , Jancee Dunn , Chris Booker and Dave Holmes all disappeared. They were replaced with Jim Shearer (who would go on to become the main VJ in the heavily genre-segregated MTV2), Abby Gennet (who began to host MTV2
MTV2
Rock, which was now being played between 3 and 5 p.m. every weekday afternoon), Quddus (a regular MTV
MTV
VJ, who would host MTV2 Soul, which would air between 9 and 11 a.m. every weekday), and La La Vasquez and DJ Clue (both of whom would host MTV2 Hip Hop , which was played between 10 p.m. and midnight every weeknight).

During the week between Christmas Eve and New Year\'s Eve of 2001, MTV2
MTV2
claimed to play every video that had debuted on the channel during the entire year of 2001, Monday through Saturday between 10 a.m. and 8 p.m. each day, alphabetically by video title. As had happened with the marathon of all music videos in 2000, several videos were skipped over as a result of unfortunate scheduling and an overemphasis on fitting in commercials.

With the start of 2002, MTV2's block of techno and dance music, AMP, which had aired Sunday nights between 10 p.m. and midnight, was replaced by a show called MTV2
MTV2
Dance. This became a three-hour block of dance and techno, which featured some more obscure music by little-known techno DJs, but also incorporated the videos for mainstream, popular dance songs, by artists such as Amber and Kylie Minogue . The show also was known for playing dance remixes of pop videos, such as the Hex Hector Remix of Jennifer Lopez
Jennifer Lopez
' "Waiting For Tonight ," the Metro Remix of Enrique Iglesias ' "Hero ," and the Thunderpuss Remix of Whitney Houston 's "It\'s Not Right, But It\'s OK ." MTV2
MTV2
Dance originally aired every Sunday morning between 1 and 4 a.m.

Around this time, 120 Minutes , was moved to Sunday nights between 11 p.m. and 1 a.m. Jim Shearer also took over hosting duty from Kevin Dunn.

In the spring of 2002, MTV2
MTV2
altered its format once again. New shows such as Chart2Chart (hosted by Jim Shearer ), which aired the most popular videos from the pop , rap , rock , and dance , singles and albums charts, debuted. Spankin' New was a show that featured the newest videos of the week, and Extreme Rock began to air late nights on weekdays, showcasing hard rock and metal music, such as Godsmack
Godsmack
, Metallica
Metallica
, Iron Maiden
Iron Maiden
, and Guns N\' Roses . Riffs & Rhymes appeared on the daily weekday schedule between 5 and 6 p.m., and it featured videos and bands that combined the sounds of rock and rap music, such as The Roots
The Roots
, Linkin Park
Linkin Park
, P.O.D. , and Limp Bizkit
Limp Bizkit
. Chris Booker, after only a brief absence from the channel, was brought back in order to host the show. Riffs "> The network showed classic MTV
MTV
specials and interviews featuring Madonna, as well as a four-hour collection of Madonna videos called Madonna A-Z. The weekend ended on April 20, with the premiere of The Definitive: Madonna. It was the first episode of The Definitive to be two hours in length, and it was completely determined by online viewer voting at MTV2.com. Madonna's controversial "Erotica" video was voted into the number one spot. Although MTV
MTV
originally banned the video from its airwaves, MTV2 played the video uncensored and in its entirety.

In May 2003, the long-running alternative music show 120 Minutes , which started on MTV
MTV
in 1986 and moved to MTV2
MTV2
at the end of 2000, came to an end with a final episode, featuring host Jim Shearer interviewing former hosts Matt Pinfield and Dave Kendall . After the final episode, the series was renamed as Subterranean and given a shorter 60-minute format. The series also moved from Sunday to Friday nights.

Also in May 2003, MTV2
MTV2
resurrected the old MTV
MTV
show Headbangers Ball , which featured a wide array of heavy metal and hard rock music videos. Metallica
Metallica
hosted the first episode, followed by Rob Zombie for the next few weeks. Jamey Jasta from the band Hatebreed
Hatebreed
was then selected as host of the show, though touring responsibilities prevented Jasta from hosting on several occasions. The show was preceded on Saturdays by MTV2
MTV2
Rock Countdown with Jesse Snider and other rock-related music specials and documentaries.

In June 2003, MTV2
MTV2
began an eight-hour block of hip-hop programming on Sundays called Sucker Free Sunday. Each week, a different guest host served up Artist Collections, countdowns, and other hip-hop music specials. In July of that year, the channel also introduced a new advertising campaign – aimed at differentiating itself from its parent network, MTV
MTV
– featuring The Talking Baby , a foul-mouthed baby doll operated by Charlotte -based comedian Sean Keenan.

Around this time, MTV2
MTV2
sponsored two albums in the MTV2
MTV2
Album
Album
Covers series, in which a band covers another band's songs. The first was Dashboard Confessional/R.E.M., and the second was Guster/Violent Femmes .

Show Cancellations

During the fall of 2003 and the beginning of 2004, MTV2
MTV2
once again updated its schedule to include more genre-separated blocks and less variety. The popular show Control Freak, which allowed viewers to vote for the next video they wanted to see, was dropped from its daily two-hour time slot from 7 p.m. to 9 p.m., and relegated to one half-hour seen only on Tuesday. Other daily shows like Back in Play and Latest "> Early version of the current logo. Used from 2005-2013. Still used on MTV2
MTV2
in Canada.

The relaunch of the channel also brought the introduction of a completely new logo: a two-headed Rottweiler
Rottweiler
. The previous boxes logo and MTV's famous block logo were eliminated from the new MTV2
MTV2
logo, implying that the new channel would be nothing like the current MTV. Billboard Radio Monitor reported that the two heads of the dog were made to represent rock and hip-hop, the two sides of music on MTV2.

Also as part of the relaunch, MTV2
MTV2
added "sharts" (nonsensical video clips from old B-movies , as well as short clips collected from the internet and others created in-house) between normal video rotation, commercial breaks, and at the top of each hour. These clips began to serve as network IDs for the new MTV2
MTV2
and were most likely intended to present a random, "anything goes" attitude for the channel. Although Viacom, MTV2's parent company, denied any influence from competing music video channel Fuse , the attitude and identity associated with Fuse most likely played a part in the decision to relaunch MTV2
MTV2
and add these random clips. Sharts mostly played before Sic' Em Fridays during the show before it.

All original shows that were made after the relaunch were given new opening themes with "sharts" as well. Throughout each opening sequence, pieces of broken bars appear all around the screen and eventually, at the end of the random video clip, form into a bar in the center that reads the name of the show.

The channel also introduced a new way to credit videos. At the beginning and end of each video, three large, brightly colored bars (either blue, yellow or pink) would appear in the middle of the screen which display the video's information, rather than the traditional MTV style of small white letters in the lower left corner. Also during each show, MTV2's two-headed dog logo would change colors, and a large bar would appear in the middle of the screen to inform the viewer of what program is being shown. During regular music video rotation, random comments such as "Stop thinking about your hair", "Never fear them", and "Envy is admiration turned upside down" would appear. The new video credits and show information bars were met with mixed reviews from viewers.

Post-relaunch Shows

Further information: List of programs broadcast by MTV2

MTV2's VJs remained the same after the relaunch, and there were only a few programming changes. Each day's schedule remained mostly full of music documentary shows and other non-music shows. The daily MTV2
MTV2
Rock hour at 8 p.m. was eliminated, replaced with additional hip-hop shows. Each of MTV2's regular music shows also received new opening themes and transitions. Another programming change was the return of MTV2 Premiere, which aired a brand new music video at the top of every hour on Thursdays in 2001 and 2002. The new MTV2
MTV2
Premiere was named Unleashed and began airing on Tuesdays.

Some new non-music video shows were also added to the schedule. On March 11, 2005, MTV2
MTV2
premiered a block of shows called Sic \'Em Friday , at the time featuring Wildboyz , which was previously aired on MTV but moved to MTV2, as well as brand new series Team Sanchez , Stankervision and Wonder Showzen , and repeats of The Andy Milonakis Show that originally aired on MTV
MTV
during its first season.

On June 11 and 12, 2005, MTV2
MTV2
aired 24 Hours of Foo , a live special hosted by the rock band Foo Fighters
Foo Fighters
, which was very similar in concept to 24 Hours of Love , a live special hosted by Courtney Love that the channel aired in 2002.

In February 2008, during Black History Month , MTV2
MTV2
eliminated almost all non-black music and reality programming. In fact, MTV2, regardless of programming, changed the color of the two-headed dog logo to black throughout the entire month.

Previous Trends Continue

As 2006 began, most of MTV2's programming continued moving with the general trend that had already started years earlier. Despite the removal of MTV's famous block logo from MTV2's logo in 2005, the channel increased its ties to MTV, airing a broader selection of repeats of other MTV
MTV
shows that fit in with the "outrageous" theme, as well as some others with no certain theme.

The channel's focus on non-music video programming continued, with most promotion centered around its Sic 'Em Friday block of "outrageous" shows, consisting of Wildboyz and Team Sanchez in a season beginning January 6, 2006, as well as The Andy Milonakis Show and Wonder Showzen in a season beginning March 31, 2006. On June 10, 2006, the network premiered a related block of animated shows called Sic'emation, featuring new episodes of Celebrity Deathmatch , two new animated series ( Where My Dogs At? and The Adventures of Chico and Guapo ), as well as repeats of the classic MTV
MTV
series Beavis and Butt-head .

While music was still played on MTV2, the other programming on the network was given more airtime and promotion. In order to find music video programming to watch, viewers must know the schedule and check weekly listings. MTV2
MTV2
does not promote most of its music video shows, and it does not directly inform viewers about the times in which music videos will be aired.

The music video programming that still aired on MTV2
MTV2
remained stagnant in 2006. Each weekday, hour-long video countdowns of hits (Elite 8), hip-hop (Sucker Free), and rock (You Rock the Deuce, formerly known as T-Minus Rock) aired primarily during the early morning hours, aside from (Sucker Free) which aired during primetime hours. The Unleashed video premiere was moved to Mondays. At the end of each week, an hour-long rock countdown and a two-hour hip-hop countdown were aired, along with Sucker Free, Headbangers Ball and Subterranean, which have remained in the same time slots since their debuts in 2003. The weekend rock countdown later evolved into Saturday Rock the Deuce, during which MTV2
MTV2
plays seven or eight of the same videos from one week to the next, but was later moved to late Saturday nights.

Prior To 2011

Without a flagship show or any specific direction, MTV2
MTV2
remained a mixture of music-related programming and non-music programming aimed at the 12-34-year-old male and female audience. MTV2
MTV2
stalled most of its original programming, instead choosing to play repeated programs from MTV
MTV
and other channels for most of its broadcast schedule. Music video programming on the channel is limited, as it is with MTV, likely thanks to the immediacy and convenience of watching music videos on the internet. Notable music-related programming changes on MTV2
MTV2
and exceptions to the rule are listed as follows.

Music programming on MTV2
MTV2
took a hit in February 2007 when the network fired all of its production staff. The production staff operated the MTV2
MTV2
studio and all segments with VJs and/or interviews with artists. As a result of the firings, all of MTV2's music programming, including Sucker Free, Headbangers Ball and Subterranean, were transitioned to a simple block of music videos, no longer featuring any VJ segments.

Later in 2007, MTV2
MTV2
devoted Saturday evenings to rock music. The network introduced a Rock Block – which is now known as "Saturday Rocks The Deuce" – that was shown Saturdays at 10:00 p.m., featuring hard rock and past grunge bands like Stone Temple Pilots , Silverchair and Pearl Jam
Pearl Jam
, similar to a Mainstream rock radio station. Following Saturday Rocks The Deuce was Headbangers Ball . Initially, such blocks of programming were shown during the primetime hours on Saturdays, but currently the block is shown on late Saturday evenings starting at 10:00 p.m. However, MTV2
MTV2
viewers residing on the West Coast and receiving the channel through satellite will see this block during the primetime hours, as satellite providers will most likely carry the MTV2
MTV2
feed from the Eastern Time Zone
Eastern Time Zone
, in which MTV2
MTV2
bases its scheduled times for its programming.

The network also continued to air blocks of videos known simply as AMTV, featuring a pre-determined playlist of predominantly current videos with occasional MTV
MTV
News segments, during the overnight and early morning hours, usually between 3:00 and 8:00 a.m. ET . Other formats in which MTV2
MTV2
played music videos included a 30-minute block of videos simply titled Music Videos that aired some early mornings and late nights, as well as the No Break Video Hour, a music video block that excluded commercials , as its title infers, Tuesdays through Thursdays at 10:00 a.m.

MTV2
MTV2
gave the cast of Human Giant free rein of the channel in May 2007 for an event called Human Giant: 24, allowing them to program the channel and host from MTV
MTV
's Times Square studios as they see fit for 24 hours, from 12 p.m. on May 18 to 12 p.m. on May 19. Notable guests included Fred Armisen and Bill Hader from Saturday Night Live
Saturday Night Live
, Will Arnett , Michael Cera
Michael Cera
, Bob Odenkirk , Michael Showalter , Todd Barry , Zach Galifianakis , Tapes \'n Tapes , and Tegan and Sara . The live event was the successor to 24 Hours of Love in 2002, 24 Hours of Foo in 2005, and a subsequent Jackass special on MTV
MTV
in early 2008. Since then, there have been no other large-scale live broadcasts on MTV2.

Music programming was briefly expanded in June 2007, and music videos were seen through much of the day throughout the week. In fact, from 4:30 p.m. on June 29 to 1:00 a.m. on July 1, 2007, MTV2
MTV2
played strictly music videos , whether a general block of videos or a specific genre-based block such as Headbangers Ball (heavy metal ) or Sucker Free (hip-hop ), for 33 hours and 30 minutes. Throughout the month of July 2007, MTV2
MTV2
broadcast music video programs during primetime Mondays through Thursdays in its efforts to play more music. In February 2008, MTV2
MTV2
replaced the 10 p.m. Eastern rebroadcast of Elite 8 with a standard block of music videos.

2008 saw decreased availability for MTV2, as both Comcast
Comcast
and Cox Communications moved the channel from their widely received analog cable services to digital cable . This, however, was part of a larger initiative by the cable companies to move all of their non-must-carry channels from analog cable to digital by 2010.

During the latter days of June 2008, MTV2
MTV2
had a "mini-relaunch" of sorts. The MTV2
MTV2
dog logo now remains a constant color on weekdays (black on gold/yellow), turning black and white on Saturdays, a light and dark blue on Sundays, and the occasional nationality flag when an episode of Wildboyz aired. In addition, all music videos are credited in a consistent format of text. Status messages have been moved from the middle of the screen to a quote box coming from the left dog's mouth. Also, the "sharts" that introduced the beginning of a show were replaced with a more formal display, as it had been with tour dates. The channel also began showing more music videos during the late nights and early morning hours.

On June 2, 2009, MTV2
MTV2
added the MTV
MTV
Playback block on Fridays at 1:00 a.m., which aired episodes of Ren and Stimpy , The Young Ones and The State . It also premiered the new series MTV2
MTV2
Legit, which is a compilation of classic cartoons, skits, reality and music videos from MTV
MTV
during the 1990s; it only lasted for the summer of 2009. In early 2010, MTV2
MTV2
cut down the amount of music videos it broadcasts and is now focusing more on acquired and original programming.

Music programming remained the same on MTV2, airing only between 3 and 8 a.m. (A MTV
MTV
2). On July 21, 2011, Jose Mangin took over as host of Headbangers Ball , which became a web-only show until its cancellation in September 2012 (a move criticized by Mangin said in an interview with a bloody-disgusting.com, saying, "I guess it's just the odd man out of their line-up, you know?. They do a lot of hip hop and they support that music fully. They used to support rock"). By November 2011, A MTV2
MTV2
music programming switched to all hip-hop videos. The only non hip-hop music programming on MTV2
MTV2
airing as of April 2012 is 120 Minutes . On July 31, 2011, Matt Pinfield returned to host the newly revived 120 Minutes, whose title was amended to 120 Minutes with Matt Pinfield; the series originally was set to air monthly, not weekly, but moved to Fridays from 6 to 8 a.m. ET until a move to 7 to 9 a.m. ET on October 12, 2012. 120 Seconds , a shortened web-only version, will air all other weeks on MTVhive.com.

IN RECENT YEARS

Original Programming

MTV2's reinvention kicked off with the debut of its new original series Guy Code on November 15, 2011. The series closed out its first season as the highest-rated program in network history, amassing significant time period increases among MTV2's core male demographic with a 55% increase among men 12-34 and massive 188% increase in viewership among male teens, as well as a 44% increase among 12- to 34-year-olds overall. The second season of Guy Code closed out its sophomore run on September 25, 2012 as MTV2's highest-rated and most-watched original series ever. Throughout the course of the season, Guy Code remained among the three highest-rated first-run shows on ad-supported cable during its time period (11:00–11:30 p.m.) among males 12-24, and averaged 296,000 total viewers.

MTV2
MTV2
next debuted Nitro Circus Live
Nitro Circus Live
, an original series featuring 17-time X Games medalist Travis Pastrana
Travis Pastrana
and his sports-adventure troupe bridging the gap between extreme sports and unabashed daredevil antics, on March 27, 2012 . The first season of Nitro Circus Live became MTV2's highest-rated original series among the network's core demographic of men 12-34 since 2006, delivering an average rating of .42 and a 50% time period increase versus the year prior. In addition, the first season improved its prior year time period by 27%.

On May 22, 2012, MTV2
MTV2
premiered the comedic game show Hip Hop Squares , a revitalization of the iconic game show Hollywood Squares that featured an original style and personality tailor-made for the MTV2 audience. The show stayed true to the tic-tac-toe format of the original game show, while infusing it with well-known personalities in hip-hop culture. In addition, MTV2
MTV2
brought back The Dub Magazine Project for a second season on October 28, 2012 to give viewers a unique and rarely seen glimpse into the lives and deepest obsessions of entertainment and sports personalities.

2013 saw MTV2
MTV2
expand its original programming slate further with the premieres of Mac Miller and the Most Dope Family, the Guy Code spinoff, Guy Court ; Ain't that America and Charlamagne and Friends. During this time, MTV2
MTV2
introduced a new version of the "Two-Headed Dog" logo, with the channel's name rendered in a new font. In 2014, MTV2
MTV2
debuted Jobs That Don't Suck, a show spotlighting young entrepreneurs, and the weekly series Off the Bat from the MLB Fan Cave, created from MTV's partnership with Major League Baseball
Major League Baseball
.

On November 11, 2014, MTV2
MTV2
renewed Wild n' Out industry insider, radio personality and cast member of MTV2's Guy Code Charlamagne Tha God; Motown Records recording artist and songwriter Sofi Green; insider Maestro; and radio personality and nationally syndicated nighttime radio host Nessa, to join MTV
MTV
hip hop expert and MTV
MTV
News correspondent, Sway Calloway . However, the show hasn't been seen on MTV2's schedule since late 2013.

120 Minutes was also removed from the MTV2
MTV2
schedule after its February 1, 2013 broadcast without announcement. A two-hour indie block called Artists to Watch took its slot during the same Friday 7 to 9 a.m. ET timeslot. MTV
MTV
Clubland, an EDM block on the flagship network, premiered on March 30, 2013; it continues to be seen on A MTV
MTV

Acquired Programming

In 2010, MTV2
MTV2
differed itself from the flagship MTV
MTV
channel by incorporating off-network syndicated programming onto its schedule. Initially, the programming consisted of sitcoms aimed at an African American audience such as In Living Color , Martin , The Bernie Mac Show , Smart Guy , and The Wayans Bros. . By 2012, its slate of acquired programming expanded to include comedy series aimed at teenagers and young adults. Notable shows include Boy Meets World , Malcolm in the Middle
Malcolm in the Middle
, Family Matters , Everybody Hates Chris
Everybody Hates Chris
, Scrubs , Entourage , Sabrina, the Teenage Witch , Kenan & Kel , and Saved by the Bell .

Weeks after the announcement that the NBCUniversal
NBCUniversal
-owned cable network, G4 , will be shutting down, MTV2
MTV2
began syndicating the Marvel Anime anthology, which previously aired on the former network.

MTV2
MTV2
HD

MTV2
MTV2
HD is a high definition simulcast feed of MTV2
MTV2
that broadcasts in the 1080i
1080i
resolution format, it launched in early 2012. AT -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;">

* ^ Malik, Om. "I Don\'t Want My MTV". Retrieved 27 February 2016. * ^ Warren, Christina. "MTV\'s 30th Anniversary: Has YouTube Killed the Video Star?". Mashable. Retrieved 27 February 2016. * ^ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". TV by the Numbers. Zap2it. Retrieved March 14, 2015. * ^ A B Carter, Bill. MTV, Listening To Real World, Creates a Spinoff. The New York Times
The New York Times
: July 8, 1996. * ^ McFarlane, Jim. MTV
MTV
should drop "music" from name. The Volante : October 16, 2002. * ^ A B Petrozello, Donna (May 8, 2000). "Second-time charm?". Broadcasting & Cable. * ^ A B C Takahashi, Corey (December 10, 2000). "Television/Radio; Getting Back to MTV\'s Roots, Courtesy of MTV". The New York Times. * ^ McAdams, Debroah D. (October 30, 2000). " MTV
MTV
closes The Box". Broadcasting & Cable . * ^ MTV2
MTV2
Request archived page * ^ MTV2
MTV2
ControlFreak official site - still up but not updated * ^ Albiniak, Paige (August 1, 2003). " Viacom
Viacom
irked by Fuse billboard". Broadcasting & Cable. * ^ MTV
MTV
Most Controversial Videos - official site * ^ MTV2
MTV2
Presents "Increase the Beat Weekend" CentralStation.com.au: May 20, 2002 * ^ A B C Romano, Allison (April 30, 2003). "What\'s new at MTV2". Broadcasting & Cable . * ^ Kelter, Christopher J. Report on the New Headbanger\'s Ball. RoughEdge.com: 2003. * ^ "Staind Episode". May 17, 2003. Retrieved December 30, 2016 – via IMDb. * ^ "New England Metal and Hardcore Festival Episode". May 24, 2003. Retrieved December 30, 2016 – via IMDb. * ^ "Stone Sour Episode". May 31, 2003. Retrieved December 30, 2016 – via IMDb. * ^ "Powerman 5000 episode". January 1, 2000. Retrieved December 30, 2016 – via IMDb. * ^ Rob Walker. "Pretty Creepy Baby". * ^ Free Music: MTV2
MTV2
Album
Album
Covers: Dashboard Confessional & R.E.M. by Dashboard Confessional - Rhapsody Online * ^ Allmusic entry on " MTV2
MTV2
Album
Album
Covers: Guster/Violent Femmes" * ^ Garrity, Brian. Revamped MTV2
MTV2
To Focus On Hip-Hop, Rock. Billboard : February 4, 2005. * ^ "Fast Track". Broadcasting & Cable. February 19, 2007. * ^ "MTV.com - On-Air - MTV2
MTV2
Week at a Glance". February 8, 2007. Archived from the original on February 8, 2007. Retrieved December 30, 2016. CS1 maint: BOT: original-url status unknown (link ) * ^ A B " MTV
MTV
Original TV Shows, Reality TV Shows - MTV". Archived from the original on February 8, 2007. Retrieved December 30, 2016. * ^ hercules. "Armisen!! Arnett!! Barry!! Cera!! Galifianakis!! Hader!! Odenkirk!! HUMAN GIANT Takes Over MTV...". Retrieved December 30, 2016. * ^ "MTV.com - On-Air - MTV2
MTV2
Week at a Glance". June 29, 2007. Archived from the original on June 29, 2007. Retrieved December 30, 2016. CS1 maint: BOT: original-url status unknown (link ) * ^ "Cable Television and the Analog to Digital Transition". * ^ " MTV2
MTV2
to Air Original Series "MTV2\'s Guy Code" - The Ultimate Guys\' Guide to the Laws of Manhood". Retrieved 2014-05-27. * ^ ""MTV2\'s Guy Code" Delivers Most Watched P12-34 Series Premiere in Network\'s 15-Year History". Retrieved 2014-05-27. * ^ ""MTV2\'s Guy Code" Picked Up for Third Season - Season Two Delivers Highest Rated and Most Watched Original Series in MTV2 History". Retrieved 2014-05-27. * ^ ""Nitro Circus Live" Roars Back Onto MTV2
MTV2
Tuesday, March 27th at 11PM ET/PT". Retrieved 2014-05-27. * ^ "Travis Pastrana\'s Nitro Circus Set to Drop Jaws Again with Second Season Pick-Up of "Nitro Circus Live" on MTV2
MTV2
and Premiere of "Nitro Circus the Movie 3-D"". Retrieved 2014-05-27. * ^ " MTV2
MTV2
to Refresh Iconic Game Show "Hollywood Squares" for New Audience as "Hip Hop Squares"". Retrieved 2014-05-27. * ^ " MTV2
MTV2
Set to Debut All New Episodes of "Hip Hop Squares" on Tuesday, October 23 at 11:00 P.M. ET/PT". Retrieved 2014-05-27. * ^ " MTV2
MTV2
Begins Production on Mac Miller Six-Part Special
Special
to Debut in First Quarter 2013". Retrieved 2014-05-27. * ^ Ain\'t That America With Lil Duval: Teaser 1. Retrieved 2014-05-27. * ^ " MTV2
MTV2
Starts the VMAs Pre-Party with Five Days of "Charlamagne and Friends" Beginning August 20 at Midnight, Leading Up to the 2013 " MTV
MTV
Video Music Awards"". Retrieved 2014-05-27. * ^ http://www.viacom.com/brands/PublishingImages/GalleryLogos/brand_logo_mtv2.png * ^ MTV2
MTV2
Refresh 2013. Retrieved 2015-04-15. * ^ "EMBRACE YOUR ENTREPRENEURIAL SPIRIT AND PREPARE TO HAVE FUN AT WORK AS MTV2
MTV2
DEBUTS COMEDIC SERIES "JOBS THAT DON\'T SUCK" ON APRIL 16". Retrieved 2014-08-12. * ^ " MTV
MTV
AND MLB ANNOUNCE SWAY, FAT JOE, CHRIS DISTEFANO AND MELANIE IGLESIAS WILL HOST NEW SERIES "OFF THE BAT FROM THE MLB FAN CAVE" ON MTV2
MTV2
IN APRIL". Retrieved 2014-08-12. * ^ " MTV2
MTV2
ORDERS NEW SEASONS OF HIT SERIES NICK CANNON PRESENTS WILD N OUT, GUY CODE AND GROWS SLATE OF ORIGINAL COMEDIES". Retrieved 2014-12-15. * ^ "COMEDY HYPE\'S 20 GAME CHANGERS OF COMEDY 2015". Retrieved December 29, 2014. * ^ " MTV2
MTV2
LAUNCHES NONSTOPSUMMER WITH NICK CANNON CHARLAMAGNE AND TYGA". Retrieved 2015-05-26. * ^ "TV Schedule - Shows, Episodes, and Music Series On TV - MTV". Retrieved December 30, 2016. * ^ " MTV2
MTV2
Playlist". Retrieved December 30, 2016. * ^ http://www.mtv.com/shows/week_in_jams/video.jhtml * ^ http://www.mtv.com/shows/clubland/series.jhtml * ^ "G4 to be Discontinued". GBT. Retrieved 24 November 2014. * ^ " MTV2
MTV2
- We\'re adding something new to the MTV2
MTV2
mix, Marvel... - Facebook". Retrieved December 30, 2016. * ^ " Marvel Anime to Run on G4 in the United States". Anime News Network . July 23, 2010. Retrieved July 24, 2010.

EXTERNAL LINKS

* MTV2

* v * t

.