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Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for
Luxury and specialty packaging is the design, research, development, and manufacturing of packaging, displays, and for luxury brands
In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to n ...
. The packaging of a luxury product is part of the brand’s image and research shows consumers are willing to spend more on products if the packaging looks appealing and luxurious.
As well as adding to the value of the product, luxury packaging fulfils various other roles; it enhances the image of the brand, increases consumer engagement through personalised
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