Lumi (company)
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Lumi is a
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-based company founded by Jesse Genet and Stephan Ango that offers packaging and supply chain management software. The company got its start developing Inkodye, a photo-reactive
vat dye Vat dyes are a class of dyes that are classified as such because of the method by which they are applied. Vat dyeing is a process that refers to dyeing that takes place in a bucket or vat. The original vat dye is indigo, once obtained only from pl ...
that develops its color through exposure to UV or sunlight.


History

Jesse Genet began experimenting with different printing techniques as a teenager in 2004, attempting to print photographs on cotton T-shirts. Unsatisfied with the results of screen printing and
dye-sublimation Dye-Sublimation Printing (or dye-sub printing) is a digital computer printing technique that uses heat to transfer dye onto materials such as plastic, card, paper, or fabric. The sublimation name was first applied because the dye was considere ...
she pursued her research and found what became a precursor to Inkodye, a chemical formula from the 1950s owned by a retired engineer. After meeting Stephan Ango while studying at
Art Center College of Design Art Center College of Design (stylized as ArtCenter College of Design) is a private art college in Pasadena, California. History ArtCenter College of Design was founded in 1930 in downtown Los Angeles as the Art Center School. In 1935, Fred ...
, the pair acquired the chemical formula and began modernizing it. Lumi launched a Kickstarter campaign in December 2009 to fund R&D of the technology. The company raised $13,597 and rewarded its backers with wallets, bags and other products printed using the process. The project was an early success for the Kickstarter platform and went on to win Kickstarter's Best Design Project of 2010. In June 2012, Lumi launched a second Kickstarter campaign with an initial fundraising target of $50,000 to commercialize its printing process, Inkodye. The project was successfully funded, reaching over 500% of the initial target and raising a total of $268,437. Rewards included Inkodye printing kits allowing users to create personalized photographic prints on cotton and other natural materials. In February 2015, Lumi appeared on ABC's Shark Tank and received 2 offers, but Genet did not accept either of the offers. In March 2015, Lumi announced its new software platform
Lumi.com
for designing and ordering custom-made packaging. The service was funded by seed capital firm
Y Combinator Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, St ...
. Lumi's platform was inspired by the challenges the company had faced in producing packaging for Inkodye. The platform was compared to other services such as ''Blackbox'' by Cards Against Humanity and ''Make That Thing!'' by
TopatoCo The Topato Corporation (styled as TopatoCo) is a widely recognized online retailer of webcomics and related merchandise. It was established around 2004 by artist Jeffrey Rowland. History The company was started in Oklahoma in "about 2004" by a ...
, provided by companies that also found success via Kickstarter and looked to simplify fulfillment and manufacturing for others.


Inkodye Process

The process of printing with Inkodye resembles that of other
alternative photographic processes Alternative or alternate may refer to: Arts, entertainment and media * Alternative (''Kamen Rider''), a character in the Japanese TV series ''Kamen Rider Ryuki'' * ''The Alternative'' (film), a 1978 Australian television film * ''The Alternative ...
though its chemistry is related to
vat dye Vat dyes are a class of dyes that are classified as such because of the method by which they are applied. Vat dyeing is a process that refers to dyeing that takes place in a bucket or vat. The original vat dye is indigo, once obtained only from pl ...
s such as
indigo Indigo is a deep color close to the color wheel blue (a primary color in the RGB color space), as well as to some variants of ultramarine, based on the ancient dye of the same name. The word "indigo" comes from the Latin word ''indicum'', m ...
rather than iron or silver-based chemicals used in
cyanotype The cyanotype (from Ancient Greek κυάνεος - ''kuáneos'', “dark blue” + τύπος - ''túpos'', “mark, impression, type”) is a slow-reacting, economical photographic printing formulation sensitive to a limited near ultraviolet ...
or Van dyke brown which have higher toxicity. Inkodye is available in several colors (red, orange, copper, blue, navy, magenta, plum, sepia and black) which can be mixed together and diluted with water. A monochromatic digital negative is first printed on transparency film generally using an inkjet printer with black ink only. The negative is made to be the same size as the final print. Inkodye is then applied to the desired T-shirt or fabric in its undeveloped state. The negative is placed on top of the sensitized fabric and exposed to sunlight or UV light. Exposure times vary from 3 to 15 minutes depending on the desired color and intensity of light. The exposure to sunlight develops the dye's color and binds it to the fabric. The final step is to wash out the unexposed dye using a
washing machine A washing machine (laundry machine, clothes washer, washer, or simply wash) is a home appliance used to wash laundry. The term is mostly applied to machines that use water as opposed to dry cleaning (which uses alternative cleaning fluids and ...
and
laundry detergent Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share o ...
.


References


External links


Official website
{{Dyeing Y Combinator companies Kickstarter-funded products DIY culture Printing in the United States Dyes