Local Matters was a privately held Delaware corporation based in

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

created through a merger between Aptas, Inc. and ISx, and YP Solutions announced on May 23, 2005. In October 2005, Local Matters acquired Online Web Marketing, the makers of AreaGuides.net. Local Matters is a provider for media publishers, internet yellow pages, franchise organizations and the real estate industry.

Aptas, Inc.

Aptas, Inc. was founded March 19, 2002 in

San Jose, California San Jose, officially San José (; ; ), is a major city in the U.S. state of California that is the cultural, financial, and political center of Silicon Valley and largest city in Northern California by both population and area. With a 2020 popu ...

between Nextron, Inc. and AccelX with a focus on

SME SME may refer to: Economics * Small and medium-sized enterprises * Socialist market economy, an economic system of China Organizations Music * SME Limited, UK audio turntable manufacturer * Sony Music Entertainment, US * Spontaneous Music Ensembl ...

Service Solutions for

Directory Assistance In telecommunications, directory assistance or directory inquiries is a phone service used to find out a specific telephone number and/or address of a residence, business, or government entity. Technology Directory assistance systems incorporate ...

providers. The headquarters was set in Denver, CO. The first CEO of the new company was Perry Evans.

ISx

ISx was merged with Aptas, Inc. and YP Solutions in 2005 and has since been renamed Local Matters Voice and Wireless Division, Inc. ISx stood for Information Services Extended, Inc. and specialized in directory assistance solutions for telecommunications companies, call centers, and content providers. Prior to 2001, ISx was a business unit of IBM dating back into the 1970s. The company is based out of Fort Lauderdale, Florida. Local Matters Voice and Wireless Division, Inc. operates as a subsidiary of Local Matters and retained the CEO from ISx. Local Matters press releases still refer to the division as ISx.

MyAreaGuides.net

MyAreaGuides.net (or AreaGuides.net) is a location-based portal whereby one can search for services in a certain locality, including those with small populations. Online Web Marketing (OLWM) is the creator of AreaGuides and was acquired by Local Matters on November 1, 2005.Local Matters
/ref> OLWM was created as a website creation and marketing firm based out of

St. George, Utah St. George is a city in and the county seat of Washington County, Utah, United States. Located in southwestern Utah on the Arizona border, it is the principal city of the St. George Metropolitan Statistical Area (MSA). The city lies in the northe ...

and has a portfolio full of destination sites.

References

Software companies based in Colorado Defunct software companies of the United States {{ict-company-stub