KIRO (AM)
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KIRO (710
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...
"Seattle Sports") is a
commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...
AM
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
in
Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
, owned by
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
–based
Bonneville International Bonneville International Corporation is a media and broadcasting company, wholly owned by the Church of Jesus Christ of Latter-day Saints (LDS Church) through its for-profit arm, Deseret Management Corporation. It began as a radio and TV networ ...
. The station airs a
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...
format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...
and is an
ESPN Radio ESPN Radio, which is alternately platform-agnostically branded as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the original banner of "SportsRadio ESPN". ...
Network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
. The station's studios and offices are located on Eastlake Avenue in Seattle's Eastlake district. KIRO is a Class A
clear channel station A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...
. It broadcasts at the maximum power for commercial AM radio stations, 50,000
watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...
s. By day, it uses a
non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna (electronics), antenna which radiates equal radio power in all directions perpendicular to an axis (mathematics), axis (azimuthal directions), with power varying with angle ...
. But to protect the other Class A station on
AM 710 The following radio stations broadcast on AM frequency 710 kHz: 710 AM is a United States clear channel frequency. KIRO Seattle and WOR New York City share Class A status of 710 kHz. In Argentina * LRL202 in Buenos Aires. * LRA17 i ...
, WOR
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, and the previously allocated Class B station on 710, KSPN in Los Angeles, KIRO must use a
directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...
at night, thereby protecting those two older stations. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...
is off Dockton Road SW on
Vashon Island Vashon is a census-designated place (CDP) in King County, Washington, United States. It covers an island alternately called Vashon Island or Vashon–Maury Island, the largest island in Puget Sound south of Admiralty Inlet. The population was 10,6 ...
. KIRO is Washington State's primary entry point station in the
Emergency Alert System The Emergency Alert System (EAS) is a national warning system in the United States designed to allow authorized officials to broadcast emergency alerts and warning messages to the public via cable, satellite, or broadcast television, and both ...
.


History


650 KPCB (1927 to 1937)

The station began broadcasting on April 27, 1927, as KPCB on 650
kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). The ...
s. Its founder was Moritz Thomsen of the Pacific Coast Biscuit Company (hence the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...
KPCB) and it was powered at 100 watts. Among its announcers was
Chet Huntley Chet is a masculine given name, often a nickname for Chester (given name), Chester, which means ''fortress'' or ''camp''. It is an uncommon name of England, English origin, and originated as a surname to identify people from the city of Chester, En ...
, later of television's Huntley-Brinkley Report. In 1935, Saul Haas's Queen City Broadcasting Company took over the station. Queen City increased the power to 500 watts. Haas, who was well connected in
liberal politics Liberalism is a political and moral philosophy based on the rights of the individual, liberty, consent of the governed, political equality and equality before the law."political rationalism, hostility to autocracy, cultural distaste for c ...
and the business community, wanted a simple, pronounceable, and recognizable call sign for his new station. He chose KIRO, which is usually pronounced like the capital of
Egypt Egypt ( ar, مصر , ), officially the Arab Republic of Egypt, is a transcontinental country spanning the northeast corner of Africa and southwest corner of Asia via a land bridge formed by the Sinai Peninsula. It is bordered by the Mediter ...
, "
Cairo Cairo ( ; ar, القاهرة, al-Qāhirah, ) is the capital of Egypt and its largest city, home to 10 million people. It is also part of the largest urban agglomeration in Africa, the Arab world and the Middle East: The Greater Cairo metro ...
", not like the Illinois city. The call sign "KING," representing
King County, Washington King County is located in the U.S. state of Washington. The population was 2,269,675 in the 2020 census, making it the most populous county in Washington, and the 13th-most populous in the United States. The county seat is Seattle, also the st ...
, the county in which Seattle is found, was not available at that time. The KING call letters were later used by a station on AM 1090 (now KPTR), and continue on both FM
classical music Classical music generally refers to the art music of the Western world, considered to be distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical music, as the term "classical music" also ...
station
KING-FM KING-FM (98.1 MHz; "Classical King FM") is a non-commercial classical music radio station in Seattle, Washington. It is owned by Classic Radio, a nonprofit organization. The studios and offices are on Mercer St in Seattle. KING-FM holds period ...
(98.1) and
KING-TV KING-TV (channel 5) is a television station in Seattle, Washington, United States, affiliated with NBC. It is owned by Tegna Inc. alongside Everett-licensed independent station KONG (channel 16). Both stations share studios at the Home Plate ...
(channel 5).


710 KIRO (1937 to 1960)

In 1937, KIRO was assigned the
AM 710 The following radio stations broadcast on AM frequency 710 kHz: 710 AM is a United States clear channel frequency. KIRO Seattle and WOR New York City share Class A status of 710 kHz. In Argentina * LRL202 in Buenos Aires. * LRA17 i ...
frequency and was granted an increase in power to 1,000 watts. Soon after, KIRO acquired the Seattle
CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...
affiliation rights from KOL. Known as "The Friendly Station," KIRO personalities broke from the formal announcing style that was commonplace during the early days of radio. KIRO carried CBS's dramas, comedies, news, sports,
soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
s,
game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...
s and
big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...
broadcasts during the "
Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment, entertainment medium. It began with the birth of commercial radio broadcastin ...
." On June 29, 1941, a new, 50,000-watt transmitter on
Maury Island Maury Island is a tied island in Puget Sound in the U.S. state of Washington. It is connected to Vashon Island by an isthmus built by local homeowners in 1913. Before construction of the isthmus, the island was connected to Vashon only durin ...
became operational. From the 1930s through the 1950s, KIRO recorded countless hours of CBS programming for time-delayed rebroadcast to its
Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00) ...
listeners. These electrical transcriptions are, in many cases, the only recordings made of World War II-era news coverage over the CBS Network. The discs were donated to the
University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seattle a ...
in the early 1960s and are now held at the National Archives as the Milo Ryan Phonoarchive Collection. In 1948, the original KIRO-FM went on the air at 100.7 MHz. It initially
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...
its AM sister's programming but in the 1960s it became a
beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator musi ...
outlet. In 1975, it changed its call letters to KSEA and today is
KKWF KKWF (100.7 FM "100.7 The Wolf") is a commercial radio station in Seattle, Washington. The station is owned by Audacy, Inc. and it airs a country music radio format. The studios and offices are on Fifth Avenue in Downtown Seattle. KKWF has a ...
. Preparing for a future television allocation, KIRO moved in 1952 from downtown studios to a larger building on Queen Anne Hill. This peak was already home to the KING-TV transmitter and would soon be the site for
KOMO-TV KOMO-TV (channel 4) is a television station in Seattle, Seattle, Washington, United States, affiliated with American Broadcasting Company, ABC. It is owned by Sinclair Broadcast Group alongside Bellevue, Washington, Bellevue-licensed Univision a ...
as well. Queen City Broadcasting was awarded Seattle's last remaining VHF TV license in 1958, and signed on as CBS affiliate
KIRO-TV KIRO-TV (channel 7) is a television station in Seattle, Washington, United States, affiliated with CBS and Telemundo. Owned by Cox Media Group, the station maintains studios on Third Avenue in the Belltown section of Downtown Seattle, and its ...
on February 8. Aside from a short two-and-a-half year period from 1995 to 1997 when it served as a UPN station, KIRO-TV has served as Seattle's CBS television affiliate since.


1960 to 1980

Haas sold KIRO to
The Deseret News The ''Deseret News'' () is the oldest continuously operating publication in the American west. Its multi-platform products feature journalism and commentary across the fields of politics, culture, family life, faith, sports, and entertainment. Th ...
Publishing Company, part of
the Church of Jesus Christ of Latter-day Saints The Church of Jesus Christ of Latter-day Saints, informally known as the LDS Church or Mormon Church, is a Nontrinitarianism, nontrinitarian Christianity, Christian church that considers itself to be the Restorationism, restoration of the ...
, in 1963. He earned a handsome return on his investment 28 years earlier. When the LDS Church reorganized its broadcasting properties as
Bonneville International Corporation Bonneville International Corporation is a media and broadcasting company, wholly owned by the Church of Jesus Christ of Latter-day Saints (LDS Church) through its for-profit arm, Deseret Management Corporation. It began as a radio and TV network ...
, Haas joined Bonneville's board. Bonneville executives Lloyd Cooney and Ken Hatch arrived in Seattle to lead KIRO-AM-FM-TV, in 1964. Like many network radio affiliates following the demise of full-time block programming, KIRO spent the 1960s playing
middle of the road music Middle of the road (also known by its acronym MOR) is a commercial radio format and popular music genre. Music associated with this term is strongly melodic and uses techniques of vocal harmony and light orchestral arrangements. The format was even ...
in addition to long-form news and interview shows. Morning host Jim French spent several years broadcasting from the rotating restaurant atop the
Space Needle The Space Needle is an observation tower in Seattle, Washington, United States. Considered to be an icon of the city, it has been designated a Seattle landmark. Located in the Lower Queen Anne neighborhood, it was built in the Seattle Center f ...
and was live on the air from that perch during a 6.7-magnitude earthquake in April 1965. Bonneville moved its Seattle radio and TV stations to the newly constructed "Broadcast House" at Third and Broad Streets in 1968. In 1973, KIRO ended a 35-year affiliation with CBS and switched to the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Old-time radio, golden ...
. Around this time, KIRO also picked up
Herb Jepko Herb Jepko (March 20, 1931 - March 31, 1995) was an influential radio talk show host in Salt Lake City from 1964 to 1990. He was the first radio talk show host to do a nationally syndicated, satellite-delivered program. Early years According t ...
's "Nitecap," a groundbreaking overnight telephone-talk show from
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
KSL, a 50,000-watt "flamethrower" like KIRO. "Newsradio 71 KIRO" debuted in June 1974, with news and talk segments replacing most music programming. In September 1974, KIRO switched affiliations again from Mutual, becoming an
NBC Radio Network The NBC, National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the Blue Network, NBC Blue Network it was ...
affiliate, but switched back to CBS in November 1976.


1980 to 2008

In 1980, Lloyd Cooney left KIRO to run for the
United States Senate The United States Senate is the upper chamber of the United States Congress, with the House of Representatives being the lower chamber. Together they compose the national bicameral legislature of the United States. The composition and pow ...
. Ken Hatch became President, CEO and Chairman, a position he held until 1995. Under Hatch's leadership, KIRO Inc. acquired KING AM, KING-FM, and Third Avenue Productions. KIRO, Inc. became one of the nation's premier regional broadcast groups, and was led by general manager Joe Abel during this period. KIRO was a
full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quie ...
radio station by the mid 1970s, playing music during the day, talk in the evenings, and more music intensive on weekends with exception of times when sporting events were broadcast. By 1980, the station played music during the day with talk heard night and overnights. The station added talk middays during the week in 1985. By then amounts of music during drive times were down to about 4 songs an hour and during the day, with weekends playing 12 songs an hour. In 1986, KIRO was reclassified as a news and talk station, adding more news programming and dropping music altogether. In 1993, Bonneville attempted to merge the staff of KIRO radio with that of then-sister station KIRO-TV in an attempt at synergy (the staffs merged in June 1992, with KIRO radio's general manager and news director Andy Ludlum at the helm). Dubbed the "KIRO News Network", this meant that KIRO-TV anchors and reporters would be heard on the radio, while KIRO radio personalities would be seen during KIRO-TV newscasts; during this period, KIRO's radio programming originated from a massive newsroom especially constructed for what was called "News Outside the Box", sharing space with their TV co-workers. Local independent station KTZZ (currently
KZJO KZJO (channel 22) is a television station in Seattle, Washington, United States, broadcasting the MyNetworkTV programming service. It is owned and operated by Fox Television Stations alongside Tacoma-licensed Fox outlet KCPQ (channel 13). Bo ...
) simulcast KIRO radio in the mornings with cameras mounted in-studio showing the KIRO staffers on-screen during this time. The effort was a failure and was scrapped completely by September of that year. For 25 years, KIRO's morning news, anchored by Bill Yeend, consistently placed at or near the top of the Seattle
Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings. Gregg Hersholt was the station's morning news anchor for the next 10 years until he left the station on May 28, 2010, ending his 26-year career there.
Dave Ross Dave Ross (born April 10, 1952) is a talk show host on Seattle's KIRO-FM radio station. He joined KIRO as a news anchor in 1978 and was given his own talk show in 1987. He has sometimes broadcast his show while on assignment in other locations, ...
now hosts Seattle's Morning News.


Sports broadcasts

Sports play-by-play has been a staple of the KIRO schedule throughout its history. Since the team's inception in 1976, KIRO has been the flagship radio station for the NFL
Seattle Seahawks The Seattle Seahawks are a professional American football team based in Seattle. The Seahawks compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) West, which they rejoined in 2002 as ...
. About that same time, it was also the flagship station for the
Seattle Sounders Seattle Sounders Football Club is an American professional men's soccer club based in Seattle. The Sounders compete as a member of the Western Conference of Major League Soccer (MLS). The club was established on November 13, 2007, and began ...
of the
North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league b ...
. From 1985 to 2002, and again since 2009, the station airs
Seattle Mariners The Seattle Mariners are an American professional baseball team based in Seattle. They compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West division. The team joined the American League ...
games. From 1978 to 1987, KIRO was the flagship station of the
Seattle SuperSonics The Seattle SuperSonics (commonly known as the Seattle Sonics) were an American professional basketball team based in Seattle. The SuperSonics competed in the National Basketball Association (NBA) as a member club of the league's Western Confe ...
. Additionally, KIRO has carried
Washington Huskies The Washington Huskies are the intercollegiate athletic teams that represent the University of Washington, located in Seattle. The school competes at the National Collegiate Athletic Association (NCAA) Division I level as a member of the Pac- ...
and
Washington State Cougars The Washington State Cougars (known informally as the Cougs) are the athletic teams that represent Washington State University. Located in Pullman, Washington, WSU is a member of the Pac-12 Conference in NCAA Division I. The athletic program com ...
college football for stints during the '80s and '90s. KIRO was also the radio home to popular sportscaster
Wayne Cody Wayne (Wendel) Cody (September 4, 1936 – June 7, 2002) was an American popular radio and television sportscaster who spent the bulk of his career in Seattle, broadcasting on KIRO and KIRO-TV. In all, he spent 14 years on KIRO TV and 21 on ...
, who did live sideline reports during Seattle Seahawks football games, Washington Huskies college football play-by-play, NASL Seattle Sounders pro soccer play-by-play, and hosted a sports radio talk show weeknights that was the only one of its kind at the time in Seattle. In January 2020, KIRO announced it would serve as the flagship station for the
Seattle Dragons The Seattle Sea Dragons (formerly known as the Seattle Dragons) are a professional American football team based in Seattle, Washington. The team is a franchise of the new XFL (2020), XFL and plays its home games at Lumen Field in Seattle. Origin ...
of the
XFL XFL may refer to: Sports * XFL (2001), a defunct American football league that played its only season in 2001 * XFL (2020), a professional American football league Vehicles * Bell XFL Airabonita, a 1940 U.S. Navy experimental interceptor aircra ...
; the wording of the press release made it ambiguous as to whether or not they would carry live games.


Dave Ross

Dave Ross joined KIRO as a reporter from
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
station WSB in 1978 and took over as noon to 3 p.m. talk host in 1987. He moved to the 9 a.m. to noon time slot after the retirement of Jim French in 1992. Ross unsuccessfully ran for Washington's eighth Congressional district as a Democratic candidate in 2004. While Ross unofficially announced his candidacy in May, he did not leave his on-air position until just prior to the July filing deadline. In response to complaints from state Republican party officials, Ross claimed that he was contractually bound to continue working for KIRO until he formally filed to become a candidate. Ross returned to the air immediately following the November election. He was moved to the afternoon drive-time shift in February, 2005. Ross moved back to his 9am-noon shift in May 2006. Since January 2012, Ross has hosted Seattle's Morning News from 5-9 a.m. In addition to his KIRO work, Ross does a daily commentary on the CBS Radio Network and is also substituted for
Charles Osgood Charles Osgood Wood III (born January 8, 1933), known professionally as Charles Osgood, is an American radio and television commentator, writer and musician. Osgood is best known for being the host of ''CBS News Sunday Morning'', a role he held ...
on CBS Radio's "Osgood File" segments. After selling KIRO-TV to the A.H. Belo Corp. in 1995, Bonneville's Seattle radio stations moved to facilities on Eastlake Avenue. KIRO (AM), KIRO-FM (now KKWF) and KNWX (now KTTH) were sold to
Entercom Communications Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...
of
Bala Cynwyd, Pennsylvania Bala Cynwyd ( ) is a community in Lower Merion Township, Pennsylvania. It is located on the Philadelphia Main Line in Southeastern Pennsylvania, bordering the western edge of Philadelphia at U.S. Route 1 (City Avenue). It was originally two separa ...
, in 1997. Bonneville reacquired KIRO, KTTH, and KBSG (now KIRO-FM) from Entercom in 2007.


Talk on FM, sports on AM

On August 12, 2008, KIRO began simulcasting its programming on sister station KBSG-FM, which dropped its long-running
classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 1980s ...
format. This began the transition of KIRO Newsradio from AM to FM. To complete the transition, KIRO AM switched to a
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often- boisterous on-ai ...
format, as "710 ESPN Seattle," on April 1, 2009. It regained the rights to broadcast
Seattle Mariners The Seattle Mariners are an American professional baseball team based in Seattle. They compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West division. The team joined the American League ...
games, beginning in the 2009 season. KIRO also simulcasts the Seattle Seahawks games with
KIRO-FM KIRO-FM (97.3 MHz) is a commercial radio station licensed to Tacoma, Washington, and serving the Seattle-Tacoma radio market. It airs a news/talk radio format and is owned by Salt Lake City–based Bonneville International, a broadcasting compa ...
, and has extensive team-related programming throughout the year. KIRO-FM continues the news/talk format. In addition, 710 ESPN Seattle is the play-by-play home for the
Washington State Cougars The Washington State Cougars (known informally as the Cougs) are the athletic teams that represent Washington State University. Located in Pullman, Washington, WSU is a member of the Pac-12 Conference in NCAA Division I. The athletic program com ...
college football College football (french: Football universitaire) refers to gridiron football played by teams of student athletes. It was through college football play that American football rules first gained popularity in the United States. Unlike most ...
and
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
broadcasts. Mike Salk was named Program Director of 710 ESPN Seattle on March 13, 2014, returning to the station after a stint in
Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...
. Before leaving for Boston, Salk had been a co-host on the station. On March 7, 2022, KIRO rebranded as "Seattle Sports". The rebranding, which coincided with rival KJR moving its programming to FM station KUBE, was not accompanied by any programming changes.KIRO Rebrands As Seattle Sports
Radioinsight - March 7, 2022


Locations

* Towers: ,
Vashon Island, Washington Vashon is a census-designated place (CDP) in King County, Washington, United States. It covers an island alternately called Vashon Island or Vashon–Maury Island, the largest island in Puget Sound south of Admiralty Inlet. The population was 10,6 ...
* Headquarters: ,
Seattle, Washington Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...
near the shore of
Lake Union Lake Union is a freshwater lake located entirely within the city limits of Seattle, Washington, United States. It is a major part of the Lake Washington Ship Canal, which carries fresh water from the much larger Lake Washington on the east to ...


Notes and references


External links


KIRO (Seattle Sports)

Pictures and information about the KIRO transmitter facilityFCC History Cards for KIRO

{{Authority control IRO ESPN Radio stations Radio stations established in 1927 Washington State Cougars football Washington State Cougars men's basketball Bonneville International 1927 establishments in Washington (state) Clear-channel radio stations