KCVR (1570

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Lodi, California Lodi ( ) is a city located in San Joaquin County, California, in the center portion of California's Central Valley. The population was 62,134 at the 2010 census. The estimated population is approximately 67,586 according to 2019 census data. L ...

. It airs

Punjabi language Punjabi (; ; , ), sometimes spelled Panjabi, is an Indo-Aryan language of the Punjab region of Pakistan and India. It has approximately 113 million native speakers. Punjabi is the most widely-spoken first language in Pakistan, with 80.5 m ...

programming and is owned by Punjabi American Media, LLC. Punjabi is a language spoken in parts of

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and

Pakistan Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 24 ...

. KCVR's programming is

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

on KIID 1470 AM in Sacramento, KWRU 1300 AM in Fresno, KLHC 1350 AM in Bakersfield and KOBO 1450 AM in Yuba City. KCVR is powered at 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s by day, reducing power to 500 watts at night to avoid interfering with other stations on

AM 1570 The following radio stations broadcast on AM frequency 1570 kHz: 1570 AM is a Mexican clear-channel frequency, with XERF Ciudad Acuña, Coahuila, as the dominant Class A station. See List of broadcast station classes. Argentina * LRI 223 ...

. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is on Alpine Road in Lodi. The station covers the Stockton metropolitan area and the daytime signal covers parts of the

Sacramento metropolitan area The Greater Sacramento area refers to a metropolitan region in Northern California comprising either the U.S. Census Bureau defined Sacramento–Roseville–Arden-Arcade metropolitan statistical area or the larger Sacramento–Roseville combined ...

History

In 1946, KCVR

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air. It was originally owned by Central Valley Radio, whose initials gave the station its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

. At first, KCVR was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

, powered at 500 watts and required to go off the air at sunset. On September 16, 1948, the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdiction ...

authorized KCVR to increase its power to 1,000 watts but still broadcasting only in the daytime. In the 1960s, KCVR adopted a Spanish language format, largely of

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

music. Jose Tapia was the station's principal personality from 1955 until 1963. In 1966, Spanish language personalities on KCVR included Tapia (who hosted "Asi Es Mi Tierra" five hours per week), Augie Soto (who hosted "Melodias del Valle" from 3 to 5 p.m. weekdays), Alex Vasquez (who hosted "Programa Latino America"), Carlos Montano (who hosted "La Hora del Hogar"), Tony Zuniga (who hosted "Atarceder Musical" and Tina Rodriguez (who hosted "Sobremesa Musical" on weekdays from 1 to 2 p.m. and "Rincon Norteno" from 2 to 3 p.m. weekdays). On June 3, 2015, KCVR changed the format to Spanish

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

, simulcasting

KCVR-FM KCVR-FM (98.9 MHz) is a radio station licensed to Columbia, California, and broadcasting to the Central Valley cities of Modesto and Stockton, in addition to the Sierra Nevada foothills surrounding Columbia, where the transmitter site is located ...

98.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

licensed to

Columbia, California Columbia is a census-designated place (CDP) located in the Sierra Nevada foothills in Tuolumne County, California, United States. It was founded as a boomtown in 1850 when gold was found during the California Gold Rush, and was known as the "Ge ...

.Entravision Launches Super Estrella in Three Markets
/ref> Effective August 6, 2020, KCVR was acquired by Punjabi American Media, as part of a network of six

Central California Central California is generally thought of as the middle third of the state, north of Southern California, which includes Los Angeles, and south of Northern California, which includes San Francisco. It includes the northern portion of the S ...

AM stations broadcasting Punjabi language programming.

References

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External links

* CVR (AM) CVR (AM) Radio stations established in 1946 1946 establishments in California Entravision Communications stations Regional Mexican radio stations in the United States {{California-radio-station-stub