The Instituto Ayrton Senna (English: Ayrton Senna Institute; abbreviated IAS) is a Brazilian

non-governmental organization A non-governmental organization (NGO) or non-governmental organisation (see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is an organization that generally is formed independent from g ...

, intended to help create opportunities for human development to young Brazilians in cooperation with businesses, governments, municipalities, schools, universities and

NGOs A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in ...

. As of 2018, the organization currently has 24 key members in the team, 12 board members and 12 advisers. The Institute is located at Pinheiros district in the subprefecture of the same name at

São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

Overview

Two months before

Ayrton Senna Ayrton Senna da Silva (; 21 March 1960 – 1 May 1994) was a Brazilian racing driver who won the Formula One World Drivers' Championship in , , and . Senna is one of three Formula One drivers from Brazil to win the World Championship and ...

’s fatal crash at Imola, he and his sister, Viviane Senna, had discussed creating a charitable organization with the intent to help with the human development of children and adolescents across Brazil, in cooperation with other businesses. Instituto Ayrton Senna was then founded by Ayrton’s family six months later in 20 November 1994, under the presidency of Viviane. The organization has since then invested US$80 million in social programs and actions in cooperation with other businesses and NGOs. The organization is recommended by former

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

chief executive Bernie Ecclestone, former Williams owner and founder Sir Frank Williams, and former drivers

Alain Prost Alain Marie Pascal Prost (; born 24 February 1955) is a French retired racing driver and Formula One team owner. A four-time Formula One World Drivers' Champion, from 1987 until 2001 he held the record for most Grand Prix victories until Micha ...

and

Gerhard Berger Gerhard Berger (born 27 August 1959) is an Austrian former Formula One racing driver. He competed in Formula One for 14 seasons, twice finishing 3rd overall in the championship ( and ), both times driving for Ferrari. He won ten Grands Prix, ach ...

. IFLC 2016 had a performance to commemorate Ayrton Senna and presented a gift to Instituto Ayrton Senna.

Collaborations

Instituto Ayrton Senna began a partnership with Japanese company

Polyphony Digital Polyphony Digital is an internal Japanese first-party video game development studio for PlayStation Studios. Originally a development group within Sony Computer Entertainment known as Polys Entertainment, after the success of '' Gran Turismo'' ...

in 2013 to create the “Ayrton Senna Tribute” for the developer's new racing video game, ''

Gran Turismo 6 ''Gran Turismo 6'' is a racing video game developed by Polyphony Digital and published by Sony Computer Entertainment for the PlayStation 3. It is the sixth major release and twelfth game overall in the '' Gran Turismo'' video game series. It ...

'', and altogether bring in the legacy of Ayrton Senna to the future of the video game series. British car manufacturer McLaren began collaborating with Instituto Ayrton Senna to create the

McLaren Senna The McLaren Senna is a limited-production mid-engined sports car manufactured by McLaren Automotive. The car is the third addition in the ''McLaren Ultimate Series'', joining the F1 and the P1; however, it is not a direct successor to either o ...

, a

sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...

dedicated to Ayrton Senna and his success with the manufacturer in Formula One. Instituto Ayrton Senna signed two international partnerships with

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

and

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of B ...

involving science, reading, and mathematics.

References

External links

Official site

Ayrton Senna Institute Supporters
Non-profit organisations based in Brazil 1994 establishments in Brazil Ayrton Senna Organizations established in 1994 Monuments and memorials to Ayrton Senna {{Brazil-org-stub