Imus in the Morning
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''Imus in the Morning'' was a long-running radio show hosted by
Don Imus John Donald Imus Jr. (July 23, 1940 – December 27, 2019), also known mononymously as Imus, was an American radio personality, television show host, recording artist, and author. His radio show, ''Imus in the Morning'', was aired on various stat ...
. The show originated on June 2, 1968, on various stations in the Western United States and
Cleveland, Ohio Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
before settling on WNBC radio in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
in 1971. In October 1988, the show moved to
WFAN WFAN (660 AM) is a commercial radio station licensed to New York, New York, carrying a sports radio format known as "Sports Radio 66 AM and 101.9 FM" or "The Fan". Owned by Audacy, Inc., the station serves the New York metropolitan area while ...
when that station took over WNBC's dial position following an ownership change. It was later syndicated to 60 other stations across the country by
Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...
, a division of
CBS Radio CBS Radio was a radio broadcasting company and radio network operator owned by CBS Corporation and founded in 1928, with consolidated radio station groups owned by CBS and Westinghouse Broadcasting/Group W since the 1920s, and Infinity Broadc ...
, airing weekdays from 5:30 to 10 am
Eastern time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...
. Beginning September 3, 1996, the 6 to 9 am portion was simulcast on the
cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
network Network, networking and networked may refer to: Science and technology * Network theory, the study of graphs as a representation of relations between discrete objects * Network science, an academic field that studies complex networks Mathematics ...
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
. The show had been broadcast almost every weekday morning for 36 years on radio and 11 years on MSNBC until it was canceled on April 12, 2007, due to controversial comments made on the April 4, 2007 broadcast. ''Imus in the Morning'' program returned to the morning drive on New York radio station WABC on December 3, 2007. WABC is the flagship station of ABC Radio Networks (which itself was eventually subsumed into Westwood One in 2012), which syndicates the show nationally. From 2007 to August 2009, the show was simulcast on television nationwide on
RFD-TV RFD-TV is an American pay television channel owned by Rural Media Group, Inc. The channel features programming devoted to rural issues, concerns and interests. The channel's name is a reference to Rural Free Delivery, the name for the United Sta ...
and rebroadcast each evening on RFD HD in high-definition. After Imus and RFD reached a mutual agreement to prematurely terminate the five-year deal,
Fox Business Network Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenu ...
began simulcasting the program on October 5, 2009, an arrangement which ended on May 29, 2015. In March 2018,
Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 87 ...
, in the middle of a bankruptcy process, told Imus they were going to stop paying him, and as a result, Imus ended the show. The final broadcast of ''Imus in the Morning'' was March 29, 2018.


History

Following a successful run as an on-air personality in
Cleveland Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
, Don Imus was hired by WNBC to host ''Imus in the Morning'' in late 1971. Imus is credited with introducing New York, and the larger Top 40 radio community, to the
shock jock A shock jock is a radio broadcaster or DJ who entertains listeners and attracts attention using humor and/or melodramatic exaggeration that may offend some portion of the listening audience. The term is used pejoratively to describe provocative o ...
style of hosting. His initial run in New York ended in August 1977, when NBC management ordered a purge of WNBC's on-air staff in order to revive sagging ratings. Imus returned to Cleveland, but NBC brought him back to New York only two years later. On September 3, 1979, Imus started off his first program back on WNBC with his old character/voice/bit, "The Reverend Billy Sol Hargis". The show regularly parodied songs and voices, satirizing national and local events and persons. After WNBC was sold to
Emmis Communications Emmis Communications is an American media conglomerate based in Indianapolis, Indiana. Emmis, based on the Hebrew word for Truth (Emet) was founded by Jeff Smulyan in 1980. Emmis has owned many radio stations, including KPWR and WQHT, which h ...
in 1988, a frequency shift on New York's AM radio dial saw WFAN, Emmis's sports-talk station, move to WNBC's 660 AM dial position. WNBC signed off in October 1988, and WFAN decided to retain Imus, replacing its original morning drive-time show hosted by
Greg Gumbel Greg Gumbel (born May 3, 1946) is an American television sportscaster. He is best known for his various assignments for CBS Sports (most notably, the National Football League and NCAA basketball). The older brother of news and sportscaster Brya ...
. Initially limited to the broadcast range of WFAN in the
New York metropolitan area The New York metropolitan area, also commonly referred to as the Tri-State area, is the largest metropolitan area in the world by urban area, urban landmass, at , and one of the list of most populous metropolitan areas, most populous urban agg ...
, the show's radio audience and influence expanded considerably once
Westwood One Westwood One is an American radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and ...
began syndicating it in 1993. During the WNBC years, ''Imus in the Morning'' was conducted out of NBC's radio studios at 30 Rockefeller Plaza. The program then moved to the
Kaufman Astoria Studios The Kaufman Astoria Studios is a film studio located in the Astoria section of the New York City borough of Queens. The studio was constructed for Famous Players-Lasky in 1920, since it was close to Manhattan's Broadway theater district. The pr ...
in
Astoria, Queens Astoria is a neighborhood in the western portion of the New York City borough of Queens. Astoria is bounded by the East River and is adjacent to three other Queens neighborhoods: Long Island City to the southwest, Sunnyside to the southeast ...
, WFAN's longtime studio home. In 2005, the program moved to a dedicated ''Imus in the Morning'' set at MSNBC's studios in
Secaucus, New Jersey Secaucus ( ) is a town in Hudson County, New Jersey, United States. As of the 2010 United States census, the town's population was 16,264,split-screen format. When at the
Imus Ranch The Imus Ranch was a working cattle ranch of nearly located in Ribera, New Mexico, southeast of Santa Fe. Between 1998–2014, it was the site of a non-profit charitable program for seriously ill children, founded by long-time radio personal ...
, Don Imus would broadcast the show from
Ribera, New Mexico Ribera is an unincorporated community and census-designated place in San Miguel County, New Mexico. Located in the northern part of the state, it is at the foot of Rowe Mesa and along the Pecos River, southeast of Santa Fe. Geography The to ...
, while the rest of the cast remained in New York and New Jersey. For the first 15 months of Imus' simulcast on RFD, the show originated from a custom set created for RFD located in the
Cablevision Cablevision Systems Corporation was an American cable television company with systems serving areas surrounding New York City. It was the fifth-largest cable provider and ninth-largest television provider in the United States. Throughout its ex ...
Rainbow A rainbow is a meteorological phenomenon that is caused by reflection, refraction and dispersion of light in water droplets resulting in a spectrum of light appearing in the sky. It takes the form of a multicoloured circular arc. Rainbows c ...
studios in
midtown Manhattan Midtown Manhattan is the central portion of the New York City borough of Manhattan and serves as the city's primary central business district. Midtown is home to some of the city's most prominent buildings, including the Empire State Buildin ...
's Penn Plaza. In April 2009, the show moved to the multipurpose WABC radio studios; Imus cited the high cost of the Cablevision studios as being the reason for the move. In September 2009, the show moved to Fox Business Network's television studios in
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
, where Fox Business began simulcasting the program on October 5, 2009. The Fox Business simulcast ended May 29, 2015. On June 15, 2015, the show started broadcasting solely on the radio from the WABC radio studios.


Influence and demographics

Originally considered a shock jock, Imus turned his show more towards
politics Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that studies ...
and
news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...
and gained public influence as a result. During the 1990s, ''Imus in the Morning'' became increasingly important as a useful, non-traditional platform for politicians to express their views and gain exposure. Former U.S. Sen.
Al D'Amato Alfonse Marcello D'Amato (born August 1, 1937) is an American politician born in Brooklyn, Kings County, New York. He served as United States Senator for New York between 1981 and 1999. He subsequently founded a lobbying firm, Park Strategies. ...
(R-N.Y.) was one of the first officeholders to ingratiate himself with "The I-man", as Imus was frequently called by cast and guests. The show's many guests included prominent
politician A politician is a person active in party politics, or a person holding or seeking an elected office in government. Politicians propose, support, reject and create laws that govern the land and by an extension of its people. Broadly speaking, a ...
s such as
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
(during his 1992 presidential campaign),
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
, Joe Biden,
Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts f ...
,
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
,
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...
, Vice President Dick Cheney,
J.D. Hayworth John David Hayworth Jr. (born July 12, 1958) is an American television host and former politician. He served as a Republican member of the United States House of Representatives from 1995 to 2007 from Arizona's 5th Congressional District. He curr ...
and
Harold Ford, Jr. Harold Eugene Ford Jr. (born May 11, 1970) is an American financial managing director, pundit, author, and former U.S. Congressman who served from 1997–2007 in the United States House of Representatives as a member of the Democratic Party ...
, as well as reporters and
columnist A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Column (newspaper), Columns appear in newspapers, magazines and other publications, including blogs. They take the fo ...
s from ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'',
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
,
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
,
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
,
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
,
Fox News The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
and other media outlets. Among the cream of the press who regularly appeared on the show were
Tom Brokaw Thomas John Brokaw (; born February 6, 1940) is an American retired network television journalist and author. He first served as the co-anchor of ''The Today Show'' from 1976 to 1981 with Jane Pauley, then as the anchor and managing editor of '' ...
,
Tim Russert Timothy John Russert (May 7, 1950 – June 13, 2008) was an American television journalist and lawyer who appeared for more than 16 years as the longest-serving moderator of NBC's ''Meet the Press''. He was a senior vice president at NBC News, Wa ...
,
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. Rather began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurr ...
,
Brian Williams Brian Douglas Williams (born May 5, 1959) is an American retired journalist and television news anchor. He was a reporter for ''NBC Nightly News'' starting in 1993, before his promotion to anchor and managing editor of the broadcast in 2004. ...
,
Andrea Mitchell Andrea Mitchell (born October 30, 1946) is an American television journalist, anchor and commentator for NBC News, based in Washington, D.C. She is NBC News' chief foreign affairs & chief Washington correspondent, reporting on the 2008 presid ...
,
Cokie Roberts Mary Martha Corinne Morrison Claiborne "Cokie" Roberts (née Boggs; December 27, 1943 – September 17, 2019) was an American journalist and author. Her career included decades as a political reporter and analyst for National Public Radio, PBS ...
,
Sam Donaldson Samuel Andrew Donaldson Jr. (born March 11, 1934) is an American former reporter and news anchor, serving with ABC News from 1967 to 2009. He is best known as the network's White House Correspondent (1977–1989 and 1998–99) and as a panelist ...
,
Howard Fineman Howard David Fineman (born November 17, 1948) is an American journalist who is global editorial director of the AOL Huffington Post Media Group. Prior to his move to Huffington Post in October 2010, he was Newsweek's chief political corresponde ...
,
Mike Barnicle Michael Barnicle (born October 13, 1943) is an American print and broadcast journalist, and a social and political commentator. He is a senior contributor and the veteran columnist on MSNBC's '' Morning Joe''. He is also seen on NBC's ''Today Sh ...
,
Frank Rich Frank Hart Rich Jr. (born 1949) is an American essayist and liberal op-ed columnist, who held various positions within ''The New York Times'' from 1980 to 2011. He has also produced television series and documentaries for HBO. Rich is current ...
,
Jonathan Alter Jonathan H. Alter (born October 6, 1957) is a liberal American journalist, best-selling author, Emmy-winning documentary filmmaker and television producer who was a columnist and senior editor for ''Newsweek'' magazine from 1983 until 2011. Alt ...
and
Jeff Greenfield Jeffrey Greenfield (born June 10, 1943) is an American television journalist and author. Early life He was born in New York City, to Benjamin and Helen Greenfield. He grew up in Manhattan and graduated in 1960 from the Bronx High School of Sci ...
. In 1996 as MSNBC was being launched, the original plan for weekday morning programming was to rerun the previous night's prime-time shows. However, NBC Executive Producer of Special Events and Breaking News David Bohrman suggested to NBC president Andy Lack that putting the newsmaking Imus program on the new cable channel was the right thing to do. Bohrman contacted Imus, and over the course of several visits and business conversations a deal was struck so that the radio program would be simulcast on MSNBC. Cameras were installed in the WFAN radio studio, and remotely controlled from MSNBC headquarters in New Jersey. One of the unique features of the first few years of the program was that the television version's commercials and the radio commercials happened at different times, which allowed TV viewers a voyeuristic view of Imus and his team getting ready for the next segments. The program was a huge success on cable news for quite a while. Bohrman (who Imus referred to as "Moosebutt") produced the first few dozen programs, then hired Terry Irving to become the day-to-day Executive Producer of the television version of the program. In 1997, Imus was named as one of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine's "25 most influential people in America"; he was also on the cover of ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'' in 1999. In 2005, ''Imus in the Morning'' was carried by about 90 radio stations across the United States, although at the time of its 2007 CBS Radio/MSNBC cancellation it was carried by 61 stations.
Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
analysis put the program among the most listened to radio talk shows in the United States, with about 1.6 million radio listeners per week. In an April 26, 2005 article, David Kiley wrote in ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' magazine that ''Imus in the Morning'' commanded higher advertising rates compared to competing talk shows with larger audiences, because the Imus show was less politically partisan and its demographics were "affluent, educated and influential men". Kiley also quoted former ''
CBS News CBS News is the news division of the American television and radio service CBS. CBS News television programs include the ''CBS Evening News'', ''CBS Mornings'', news magazine programs '' CBS News Sunday Morning'', '' 60 Minutes'', and '' 48 H ...
'' anchor and ''
Face the Nation ''Face the Nation'' is a weekly news and morning public affairs program airing Sundays on the CBS radio and television network. Created by Frank Stanton in 1954, ''Face the Nation'' is one of the longest-running news programs in the history ...
'' moderator
Bob Schieffer Bob Lloyd Schieffer (born February 25, 1937) is an American television journalist. He is known for his moderation of presidential debates, where he has been praised for his capability. Schieffer is one of the few journalists to have covered all f ...
as saying, "I don’t know anyone in Washington who doesn’t listen to Imus or watch him on TV. I get more feedback off my spots on Imus than from my own shows." This included the former
Howard Stern Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...
terrestrial radio Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio sta ...
broadcast. In comparison, Stern attracted more than 8.25 million listeners on half as many stations and
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
attracts 13.5 million listeners. At the time of its 2007 MSNBC cancellation, ''Imus in the Morning'' averaged 361,000 viewers in the first quarter of 2007 and was up 39% over the previous year, ranking third among cable morning news programs in the
Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
, compared to 769,000 viewers of ''
Fox and Friends ''Fox & Friends'' is an American daily morning news and talk program that airs on Fox News. It premiered on February 1, 1998, and is currently hosted by Steve Doocy, Ainsley Earhardt and Brian Kilmeade on weekdays. Will Cain, Rachel Campos- ...
'' on
Fox News Channel The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
and 372,000 viewers of
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
's '' American Morning''. The program was reported to generate $20 million in annual revenue for WFAN, representing approximately 25 percent of the New York anchor station's revenue. Total revenue, including affiliate advertising and MSNBC, was said to be $50 million. MSNBC is said to have paid CBS $4 million annually in simulcast fees and to have averaged $500,000 per year in production expenses. Imus generally selected country and western songs as
bumper music Bumper music, or a bump, is a term used in the radio broadcasting industry to refer to short clips of signature songs or theme music used to buffer transitions between programming elements, typically lasting no longer than fifteen seconds. It is ...
, promoting artists such as
Delbert McClinton Delbert McClinton (born November 4, 1940) is an American blues rock and electric blues singer-songwriter, guitarist, harmonica player, and pianist. From his first professional stage appearance in 1957 to his most recent national tour in 2018, ...
,
Lucinda Williams Lucinda Gayle Williams (born January 26, 1953) is an American singer-songwriter and a solo guitarist. She recorded her first two albums: '' Ramblin' on My Mind'' (1979) and '' Happy Woman Blues'' (1980), in a traditional country and blues style ...
,
Levon Helm Mark Lavon "Levon" Helm (May 26, 1940 – April 19, 2012) was an American musician who achieved fame as the drummer and one of the three lead vocalists for the Band, for which he was inducted into the Rock and Roll Hall of Fame in 1994. H ...
, Little Sammy Davis,
The Flatlanders The Flatlanders are an American country music, country band from Lubbock, Texas, United States, founded in 1972 by Jimmie Dale Gilmore, Joe Ely and Butch Hancock. The group garnered little success during their brief original incarnation from 1972 ...
as well as his de facto theme song from
Kinky Friedman Richard Samet "Kinky" Friedman (born November 1, 1944) is an American singer, songwriter, novelist, humorist, politician, and former columnist for ''Texas Monthly'' who styles himself in the mold of popular American satirists Will Rogers and Mar ...
, "They Ain't Making Jews Like Jesus Anymore". Rock music, blues, oldies, and the occasional jazz piece is also used as bumper music. Imus is known for playing bumper music at a length that is unusual for talk radio.


Cast members

''Imus in the Morning'' had a regular cast of members who supplied news and
comedy Comedy is a genre of fiction that consists of discourses or works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. The term o ...
, and acted as foils to Imus. Part of the appeal of his show was the overt display of
office politics Workplace politics is the process and behavior that in human interactions involves power and authority. It is also a tool to assess the operational capacity and to balance diverse views of interested parties. It is also known as office politics and ...
: cast members were frequently the object of Imus' sarcasm, largely because of their outspoken points of view. The idea of including production staff as an on-air cast of characters was the idea of
Fred Imus Frederic Moore Imus (January 11, 1942 – August 6, 2011) was an American radio talk show host and the younger brother of radio talk show host Don Imus. He hosted ''Trailer Park Bash'', a weekly country music program launched on May 6, 2006, on Sa ...
, Don's younger brother, who briefly served as the show's producer and was a regular guest on the show until his death in August 2011. From the 1970s until his retirement on May 6, 2011,
Charles McCord Charles McCord (born c. 1942 in Joplin, Missouri) is an American former news anchor and radio personality most notable for his association with ''Imus in the Morning'' for over three decades. Career In his early career, McCord worked as a copy writ ...
served as the program's newsman and head writer. In character, he usually acted as either the
straight man The straight man is a stock character in a comedy performance, especially a double act, sketch comedy, or farce. When a comedy partner behaves eccentrically, the straight man is expected to maintain composure. The direct contribution to the ...
or, occasionally, as an Imus
sycophant In modern English, sycophant denotes an "insincere flatterer" and is used to refer to someone practising sycophancy (i.e., insincere flattery to gain advantage). The word has its origin in the legal system of Classical Athens. Most legal cases o ...
or
antagonist An antagonist is a character in a story who is presented as the chief foe of the protagonist. Etymology The English word antagonist comes from the Greek ἀνταγωνιστής – ''antagonistēs'', "opponent, competitor, villain, enemy, riv ...
. McCord affected a neutral, reasoned tone and thus usually stayed out of Imus' line of fire, compared to the antics of the other cast members. He was responsible for developing the lines of questioning Imus would ask his guests, in addition to his anchor duties. Connell McShane took over the newsman position on May 9 and continued in the role until December 14, 2017. Bernard McGuirk, his producer, was the show's
antagonist An antagonist is a character in a story who is presented as the chief foe of the protagonist. Etymology The English word antagonist comes from the Greek ἀνταγωνιστής – ''antagonistēs'', "opponent, competitor, villain, enemy, riv ...
, whom Imus had sometimes referred to as a "bald-headed stooge"; he also performed character voices (such as
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
Mayor
Ray Nagin Clarence Raymond Joseph Nagin Jr. (born June 11, 1956) is an American former politician who was the 60th Mayor of New Orleans, Louisiana, from 2002 to 2010. A Democrat, Nagin became internationally known in 2005 in the aftermath of Hurricane K ...
, former New York Catholic Archbishops Cardinals
Edward Egan Edward Michael Egan (April 2, 1932 – March 5, 2015) was an American cardinal of the Roman Catholic Church. He served as bishop of the Diocese of Bridgeport in Connecticut from 1988 to 2000 and as archbishop of the Archdiocese of New York i ...
and John Joseph O'Connor, and poet
Maya Angelou Maya Angelou ( ; born Marguerite Annie Johnson; April 4, 1928 – May 28, 2014) was an American memoirist, popular poet, and civil rights activist. She published seven autobiographies, three books of essays, several books of poetry, and ...
). McGuirk was the only other member of the cast to lose his job in the Rutgers controversy and was initially uncharacteristically quiet for the first few weeks of the revival before returning, saying only "Hi" during the first show back on December 3, 2007, on WABC-AM. At the time of the show's ending,
Sid Rosenberg Sidney Ferris Rosenberg (born April 19, 1967) is an American radio personality. He is currently the host of ''Sid and Friends in the Morning'' and "Sid Sports Sunday" plus sports reporter on 77 WABC in New York City. Career Rosenberg is known f ...
was the program's sports reporter. He engaged in disputes with his fellow cast members, including a boxing bout with McGuirk. He also co-hosted Middays on WFAN with Jody McDonald and Joe Beningo. Rosenberg resigned from WFAN in 2005 and was fired later that year from the Imus show for comments about
Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...
's breast cancer diagnosis. He worked at various sports stations in
South Florida South Florida is the southernmost region of the U.S. state of Florida. It is one of Florida's three most commonly referred to directional regions; the other two are Central Florida and North Florida. South Florida is the southernmost part of th ...
for 10 years, and remained a substitute and guest contributor on the Imus program, before returning to his post on the program when
Warner Wolf Warner William Wolf (born November 11, 1937) is an American television and radio sports broadcaster, perhaps best known as a local news sports anchor in Washington, D.C. and New York City, and for his catchphrase "Let's go to the videotape!" He w ...
, who had two prolonged runs as the program's sportscaster, was ousted in November 2016. Other sports reporters included Chris Carlin (best known for "the fat boy lock of the week!,")
Patrick McEnroe Patrick William McEnroe (born July 1, 1966) is an American former professional tennis player, broadcaster, and former captain of the United States Davis Cup team. Born in Manhasset, New York, he is John McEnroe's youngest brother. He won one ...
(who auditioned to replace Imus on WFAN),
Don Criqui Don Criqui (born October 1, 1940) is an American sportscaster. He holds the record for longest-tenured NFL broadcaster in U.S. TV history, calling NFL football for 47 seasons (1967-2013) on NBC and CBS. Criqui's final NFL broadcast came on De ...
,
Mike Breen Michael Breen (born May 22, 1961) is an American play-by-play sports commentator for '' NBA on ABC'' and is the lead announcer for New York Knicks games on the MSG Network. Breen also calls NBA games for ESPN and was formerly a play-by-play anno ...
(valued for his
deadpan Deadpan, dry humour, or dry-wit humour is the deliberate display of emotional neutrality or no emotion, commonly as a form of comedic delivery to contrast with the ridiculousness or absurdity of the subject matter. The delivery is meant to be blun ...
delivery of false sports news, and ridiculed after his head injuries during the 2008
NBA Finals The NBA Finals is the annual championship series of the National Basketball Association (NBA). The Eastern and Western Conference champions play a best-of-seven game series to determine the league champion. The team that wins the series is awa ...
), and Christopher "Mad Dog" Russo. For years, Larry "Ratso" Sloman contributed humorous New York Rangers reports but after he collaborated with Howard Stern on "Private Parts" he was persona non grata on the show and became a whipping boy for Imus especially when Imus' guest was Kinky Friedman, who is a close friend of Ratso.
Rob Bartlett Robert James Bartlett (born May 18, 1957) is an American comedian, actor, impressionist, and writer, and Owner/Director of RAFCO Theatrical, who gained widespread fame on the radio show ''Imus in the Morning''. ''Imus in the Morning'' Bartlett ...
impersonated a cast of celebrities (
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
,
The Godfather ''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 novel of the same title. The film stars Marlon Brando, Al Pacino, James Caan, ...
, Dr. Phil,
Brian Wilson Brian Douglas Wilson (born June 20, 1942) is an American musician, singer, songwriter, and record producer who co-founded the Beach Boys. Often called a genius for his novel approaches to pop composition, extraordinary musical aptitude, and m ...
,
Hulk Hogan Terry Eugene Bollea (; born August 11, 1953), better known by his ring name Hulk Hogan, is an American retired professional wrestler. He is widely regarded as the most recognized wrestling star worldwide and the most popular wrestler of the 19 ...
,
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American conservative political commentator who was the host of '' The Rush Limbaugh Show'', which first aired in 1984 and was nationally syndicated on AM and FM r ...
,
Scott Muni Scott Muni (May 10, 1930 – September 28, 2004) was an American disc jockey, who worked at the heyday of the AM Top 40 format and then was a pioneer of FM progressive rock radio. ''Rolling Stone'' magazine termed him "legendary". Early life B ...
,
Omar Minaya Omar Teodoro Antonio Minaya y Sánchez (born November 10, 1958) is a Dominican baseball executive. He was the special assistant to the general manager of the New York Mets of Major League Baseball. He previously served as general manager for the ...
, Alberto Gonzales,
Vicente Fox Vicente Fox Quesada (; born 2 July 1942) is a Mexican businessman and politician who served as the 62nd president of Mexico from 1 December 2000 to 30 November 2006. After campaigning as a Right-wing populism, right-wing populist, Fox was elec ...
,
Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
, Blind Mississippi White Boy Pig Feets Dupris,
Liza Minnelli Liza May Minnelli ( ; born March 12, 1946) is an American actress, singer, dancer, and choreographer. Known for her commanding stage presence and powerful alto singing voice, Minnelli is among a rare group of performers awarded an Emmy, Grammy ...
,
Yoko Ono Yoko Ono ( ; ja, 小野 洋子, Ono Yōko, usually spelled in katakana ; born February 18, 1933) is a Japanese multimedia artist, singer, songwriter, and peace activist. Her work also encompasses performance art and filmmaking. Ono grew up i ...
, Carl Paladino,
Mick Jagger Sir Michael Philip Jagger (born 26 July 1943) is an English singer and songwriter who has achieved international fame as the lead vocalist and one of the founder members of the rock band the Rolling Stones. His ongoing songwriting partnershi ...
and many others). Tony Powell, an African-American comedian, originally gave sports reports before shifting into a general contributor and celebrity impersonator, usually impersonating black celebrities such as
Little Richard Richard Wayne Penniman (December 5, 1932 – May 9, 2020), known professionally as Little Richard, was an American musician, singer, and songwriter. He was an influential figure in popular music and culture for seven decades. Described as the " ...
, Jesse Jackson,
Eddie Murphy Edward Regan Murphy (born April 3, 1961) is an American actor, comedian, writer, producer, and singer. He rose to fame on the sketch comedy show ''Saturday Night Live'', for which he was a regular cast member from 1980 to 1984. Murphy has als ...
, and
Charles Rangel Charles Bernard Rangel (, ; born June 11, 1930) is an American politician who was a U.S. representative for districts in New York from 1971 to 2017. A member of the Democratic Party, he was the second-longest serving incumbent member of the Ho ...
. He was one of two African-Americans added to the staff when the show returned on WABC and RFD; Texas native Karith Foster was the other, though Foster left when her contract was not renewed in 2009, just prior to the move to Fox Business Network. Powell filled a role previously held by
Larry Kenney Larry Kenney (born August 5, 1947) is an American voice actor and radio personality. Early life Larry Kenney was born August 5, 1947 in Pekin, Illinois, the son of George and Joyce Kenney. He has a brother, Steven, and a sister, Jody. He graduat ...
, an impersonator who (along with Bartlett) served as a celebrity impersonator (some of the voices Kenney impersonated
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, George Patton,
Ted Kennedy Edward Moore Kennedy (February 22, 1932 – August 25, 2009) was an American lawyer and politician who served as a United States senator from Massachusetts for almost 47 years, from 1962 until his death in 2009. A member of the Democratic ...
,
Andy Rooney Andrew Aitken Rooney (January 14, 1919 – November 4, 2011) was an American radio and television writer who was best known for his weekly broadcast "A Few Minutes with Andy Rooney", a part of the CBS News program '' 60 Minutes'' from 1978 to 201 ...
,
Jack Nicholson John Joseph Nicholson (born April 22, 1937) is an American retired actor and filmmaker. He is widely regarded as one of the greatest actors of all time. In many of his films, he played rebels against the social structure. He received numerous ...
, and
Jerry Falwell Jerry Laymon Falwell Sr. (August 11, 1933 – May 15, 2007) was an American Baptist pastor, televangelism, televangelist, and conservatism in the United States, conservative activist. He was the founding pastor of the Thomas Road Baptist Church, ...
), but was bumped from the program when it returned on WABC and RFD in favor of Foster and Powell. Lou Rufino served as the program engineer; he had a considerable on-air role, but did not appear on-air as often as the other cast members. Other previous reporters included Janice Dean, Christy Musumeci, and Tracy Burgess, who departed for
Fox News Channel The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
,
MSNBC MSNBC (originally the Microsoft National Broadcasting Company) is an American news-based pay television cable channel. It is owned by NBCUniversala subsidiary of Comcast. Headquartered in New York City, it provides news coverage and political ...
, and
WFAN WFAN (660 AM) is a commercial radio station licensed to New York, New York, carrying a sports radio format known as "Sports Radio 66 AM and 101.9 FM" or "The Fan". Owned by Audacy, Inc., the station serves the New York metropolitan area while ...
respectively. Karith Foster, a Texas-raised black woman hired in the wake of the Rutgers controversy, was a comedian and general contributor, but left the show in August 2009 after her contract was not renewed.
Alexis Glick Alexis Glick (born Alexis Cahill Donnelly; August 7, 1972) is an American television personality who was an anchor of ''Money for Breakfast'' and ''The Opening Bell'' on Fox Business, as well as the Vice President of Business News. She left the ...
briefly served as a business reporter for the show shortly after it debuted on Fox Business, but left the show and the network after two months;
Diane Macedo Diane Reis Macedo (born February 28, 1982) is an American news personality. She is currently employed by ABC News where she serves as one of the anchors of ''ABC News Live''. She also frequently fills-in as the pop news anchor on the weekend vers ...
and
Dagen McDowell Mary Dagen McDowell (born January 7, 1969) is an American anchor and co-host of ''The Bottom Line'' on Fox Business. As well as a contributor on Fox News. Education A native of Campbell County, Virginia, from a family of Irish background, Mc ...
filled the positions for the remainder of the show's run on Fox Business. Imus had regular guests on the program to discuss upcoming sporting events. Typically, these guests appeared only during the season of their respective sport. Such guests include
Jim Nantz James William Nantz III (born May 17, 1959) is an American sportscaster who has worked on telecasts of the National Football League (NFL), NCAA Division I men's basketball, the NBA and the PGA Tour for CBS Sports since the 1980s. He has ancho ...
and
Phil Simms Phillip Martin Simms (born November 3, 1955) is an American former football quarterback who spent his entire 15-year professional career playing for the New York Giants of the National Football League (NFL). He is currently a television sport ...
(of
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
) and
Terry Bradshaw Terry Paxton Bradshaw (born September 2, 1948) is an American former professional football player who was a quarterback for the Pittsburgh Steelers in the National Football League (NFL). Since 1994, he has been a television sports analyst an ...
(of
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
) for
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
, and Darrell Waltrip (of Fox) for
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
. During an interview with
Boomer Esiason Norman Julius "Boomer" Esiason (; born April 17, 1961) is an American former professional football player who was a quarterback in the National Football League (NFL) for 14 seasons, primarily with the Cincinnati Bengals. He was selected in the ...
, after ridiculing him, Imus chided Esiason with a trademark phrase "get off my phone," insisting he hang up. Esiason shot back with "no, you get off ''my'' phone." Other frequent guests included
Bo Dietl Richard A. "Bo" Dietl (born December 4, 1950) is an American retired police detective, a media personality and actor. Dietl is the founder and CEO of Beau Dietl & Associates and Beau Dietl Consulting Services. Early life and police career Bo ...
, a private investigator; and Imus's wife.


Controversies

Imus offended President
Bill Clinton William Jefferson Clinton ( né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and agai ...
with remarks in front of the Clintons during a 1996 Radio and Television Correspondents Association dinner speech. On October 19, 1998, ''Newsday'' reported that Imus called Washington ''Post'' media writer
Howard Kurtz Howard Alan Kurtz (; born August 1, 1953) is an American journalist and author best known for his coverage of the media. Kurtz is the host of Fox News's '' Media Buzz'' program, the successor to ''Fox News Watch''. He is the former media writer f ...
"that boner-nosed ... beanie-wearing little Jew boy". Imus has had a long-standing rivalry with
Howard Stern Howard Allan Stern (born January 12, 1954) is an American radio and television personality, comedian, and author. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terre ...
, dating back to their days at WNBC. It boiled to the surface in 2003, when Stern called Imus while both were on the air to demand an apology for a comedy skit that Imus had aired. After exchanging insults, Imus cut Stern off. In late 2005, Imus commented that he wished Stern would do well at Sirius satellite radio, as Imus held Sirius stock. In a CBS News interview he conducted before his retirement, Imus stated that he considered Stern one of the best radio performers in history, along with himself,
Arthur Godfrey Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. At the peak of his success, in the early-to-mid 1950s, Godf ...
,
Jack Benny Jack Benny (born Benjamin Kubelsky, February 14, 1894 – December 26, 1974) was an American entertainer who evolved from a modest success playing violin on the vaudeville circuit to one of the leading entertainers of the twentieth century with ...
and
Wolfman Jack Robert Weston Smith (January 21, 1938July 1, 1995), known as Wolfman Jack, was an American disc jockey active from 1960 till his death in 1995. Famous for his gravelly voice, he credited it for his success, saying, "It's kept meat and potatoes ...
. When the program was simulcast on MSNBC, Imus frequently ridiculed NBC/MSNBC personalities, staff, programs, and policies. During election coverage in 2004, NBC set up an outdoor interactive visitors attraction, ''Democracy Plaza'' at
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
. Imus referred to it as "Hypocrisy Plaza." On the December 15, 2004, ''Imus in the Morning'' show, Don Imus referred to the publishers
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...
as "thieving Jews" and later in the same show gave a mock apology, calling the phrase "thieving Jews", "redundant". Beginning in February 2005, MSNBC featured
Amy Robach Amy Joanne Robach (born February 6, 1973) is an American television reporter for ABC News. She is the co-anchor of ''20/20'' and the breaking news anchor/fill-in anchor for '' Good Morning America''. She was a national correspondent for NBC N ...
, and then-afternoon regular
Contessa Brewer Contessa Brewer (born March 16, 1974) is an American television journalist for CNBC Business News. As a correspondent, she covers casinos and gaming. She is also a substitute anchor. She formerly hosted the MSNBC weekend program ''Caught on Cam ...
as newsreaders on ''Imus in the Morning''. Brewer held the position for over two months and was the target of Imus's constant ridicule, which was initially dismissed as typical show fodder. On April 29, 2005, the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' published a statement attributed to Brewer calling Imus a "cantankerous old fool." He responded on-air by calling her "fat" and "painfully stupid," and hurled countless personal insults. Brewer left ''Imus in the Morning'' immediately. On November 30, 2006, on ''Imus in the Morning'', Imus referred to the Jewish management at CBS as "money-grubbing bastards".
Sid Rosenberg Sidney Ferris Rosenberg (born April 19, 1967) is an American radio personality. He is currently the host of ''Sid and Friends in the Morning'' and "Sid Sports Sunday" plus sports reporter on 77 WABC in New York City. Career Rosenberg is known f ...
, who provided sports updates on the Imus show, got into trouble when he suggested on air that tennis stars Serena and
Venus Williams Venus Ebony Starr Williams (born June 17, 1980) is an American professional tennis player. A former world No. 1 in both singles and doubles, Williams has won seven Grand Slam singles titles, five at Wimbledon and two at the US Open. She is ...
were animals better suited to pose for ''
National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
'' than ''
Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...
''. Rosenberg also stated that
Palestinians Palestinians ( ar, الفلسطينيون, ; he, פָלַסְטִינִים, ) or Palestinian people ( ar, الشعب الفلسطيني, label=none, ), also referred to as Palestinian Arabs ( ar, الفلسطينيين العرب, label=non ...
mourning the death of
Yasser Arafat Mohammed Abdel Rahman Abdel Raouf al-Qudwa al-Husseini (4 / 24 August 1929 – 11 November 2004), popularly known as Yasser Arafat ( , ; ar, محمد ياسر عبد الرحمن عبد الرؤوف عرفات القدوة الحسيني, Mu ...
were "stinking animals" upon whom the Israelis "ought to drop the bomb right there, kill 'em all right now..." He was fired from the Don Imus show after making crude remarks about Australian singer
Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter and actress. She is the highest-selling female Australian artist of all time, having sold over 80 million records worldwide. She has been recognised for reinve ...
's breast cancer diagnosis. Chris Carlin replaced Rosenberg, although Rosenberg continued to call into the Imus program up until its cancellation on WFAN/MSNBC. He has appeared on the WABC/RFD incarnation on different occasions, notably providing reports from
Super Bowl XLIII Super Bowl XLIII was an American football game between the American Football Conference (AFC) champions Pittsburgh Steelers and the National Football Conference (NFC) champions Arizona Cardinals to decide the National Football League (NFL) champ ...
.


Cancellation


Rutgers women's basketball remarks

On the ''Imus in the Morning'' broadcast of April 4, 2007, substitute sportscaster Sid Rosenberg of WAXY reported on
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's ...
's 59-46 loss the previous evening to the
University of Tennessee The University of Tennessee (officially The University of Tennessee, Knoxville; or UT Knoxville; UTK; or UT) is a public land-grant research university in Knoxville, Tennessee. Founded in 1794, two years before Tennessee became the 16th state, ...
, in the final game of the
NCAA Women's Division I Basketball Championship The NCAA Division I women's basketball tournament is a single-elimination tournament played each spring in the United States, currently featuring 68 women's college basketball teams from the Division I level of the National Collegiate Athletic ...
. As MSNBC rolled tape of the game footage, Imus said in a
voiceover Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations. ...
, "They're some rough girls from Rutgers. They got tattoos." Bernard McGuirk then interjected, "yeah, hardcore hos." Imus then added, "That's some nappy-headed hos right there." McGuirk then compared the game to "the
jigaboo The following is a list of ethnic slurs or ethnophaulisms or ethnic epithets that are, or have been, used as insinuations or allegations about members of a given ethnicity or racial group or to refer to them in a derogatory, pejorative, or ot ...
s versus the wannabes," in apparent allusion to the
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
film '' School Daze''. The following day, Bryan Monroe, the president of the
National Association of Black Journalists The National Association of Black Journalists (NABJ) is an organization of African-American journalists, students, and media professionals. Founded in 1975 in Washington, D.C., by 44 journalists, the NABJ's stated purpose is to provide quality p ...
, described Imus's comments as "beyond offensive" and called for his immediate firing. MSNBC responded later that day with a statement disassociating itself from Imus's remarks. On the April 6 ''Imus in the Morning'' show, Imus expressed regret over his remarks, contending that it was said in jest by "a good man who did a bad thing". On Saturday, April 7, the Rev. Al Sharpton, described by ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' as "among the leaders of the movement to force Don Imus off the air", told an angry audience in
Harlem, New York Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street (Manhattan), 155th Street on the north; Fifth Avenue on the east; and 110th Street (Manhattan), ...
that Imus should be "taken off the airwaves" for the racially disparaging remark. Protest demonstrations by "
Rainbow/PUSH Rainbow/PUSH is a Chicago-based nonprofit organization formed as a merger of two nonprofit organizations founded by Jesse Jackson; Operation PUSH (People United to Save Humanity) and the National Rainbow Coalition. The organizations pursue soc ...
" in
Chicago, Illinois (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
, in front of NBC's owned-and-operated Chicago station were led by
Rev. Jesse Jackson Jesse Louis Jackson (né Burns; born October 8, 1941) is an American political activist, Baptist minister, and politician. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as a shadow U.S. senator ...
on April 9 as 50 demonstrators held signs reading "No apologies, no forgiveness" and chanting "Imus must go".Dan Blake, "Jackson leads local protest", ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'', April 10, 2007.
Also on April 9, presidential candidate
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
termed Imus's comments, "Divisive, hurtful, and offensive to Americans of all backgrounds", saying "With a public platform comes a trust. As far as I'm concerned, he violated that trust."
Clarence Page Clarence Page (born June 2, 1947) is an American journalist, syndicated columnist, and senior member of the '' Chicago Tribune'' editorial board. Early years Page was born in Dayton, Ohio, and attended Middletown High School in Middletown whe ...
, who had occasionally been a guest on ''Imus in the Morning'', wrote that Imus broke a promise made to him six years previously to eschew racially offensive remarks. Amidst the gathering protests, Imus delivered a second, lengthier apology at the beginning of the ''Imus in the Morning'' program on Monday, April 9 and offered to meet with the Rutgers team to apologize personally. Imus again stated that he "is a good person who made a very bad mistake", citing his charitable works. Later that day, CBS Radio and
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
(which owns MSNBC through its
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Television and Streaming, a division of NBCUniversal, which is, in turn, a subsidiary of Comcast. The news division's var ...
division) announced a two-week suspension of Don Imus' program on radio and television starting Monday, April 16. The initial delay in the start of the suspension was to allow the WFAN Radiothon, which was to begin on April 12, to still be broadcast on MSNBC. NBC News President Steve Capus released a prepared statement explaining the network's action:
"Beginning Monday, April 16, MSNBC will suspend simulcasting the syndicated ''Imus in the Morning'' radio program for two weeks. This comes after careful consideration in the days since his racist, abhorrent comments were made. Don Imus has expressed profound regret and embarrassment and has made a commitment to listen to all of those who have raised legitimate expressions of outrage. In addition, his dedication – in his words – to change the discourse on his program moving forward, has confirmed for us that this action is appropriate. Our future relationship with Imus is contingent on his ability to live up to his word."


MSNBC cancellation

On Wednesday, April 11, 2007, NBC News announced that MSNBC would no longer simulcast ''Imus in the Morning'', effective immediately. Several advertisers of ''Imus in the Morning'' announced their withdrawal from sponsorship, including
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
(Imus' biggest advertiser)
Staples Inc. Staples Inc. is an American retail company headquartered in Framingham, Massachusetts, that offers products and services designed to support working and learning. The company opened its first store in Brighton, Massachusetts on May 1, 1986. By ...
,
Sprint Nextel Sprint Corporation was an American telecommunications company. Before it Merger of Sprint Corporation and T-Mobile US, merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 ...
,
American Express American Express Company (Amex) is an American multinational corporation specialized in payment card services headquartered at 200 Vesey Street in the Battery Park City neighborhood of Lower Manhattan in New York City. The company was found ...
, and
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
. Capus also revealed that in staff meetings, NBC's African-American news staff and on-air personalities opposed Imus' return to MSNBC, with
Al Roker Albert Lincoln Roker Jr. (born August 20, 1954) is an American weather presenter, journalist, television personality, and author. He is the current weather anchor on NBC's '' Today'', and occasionally co-hosts '' 3rd Hour Today''. He has an in ...
of the ''
Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 ...
'' show expressing particularly strong opposition both internally and on the ''Today'' show's website. Capus denied, however, that the loss of ad revenue was a determining factor in his network's decision to drop Imus. He was quoted by ''The New York Times'' as saying that "The reputation of the news division means more to me than advertising dollars. Because if you lose your reputation, you lose everything." The absence and silence from Imus' frequent NBC guests
Brian Williams Brian Douglas Williams (born May 5, 1959) is an American retired journalist and television news anchor. He was a reporter for ''NBC Nightly News'' starting in 1993, before his promotion to anchor and managing editor of the broadcast in 2004. ...
,
Andrea Mitchell Andrea Mitchell (born October 30, 1946) is an American television journalist, anchor and commentator for NBC News, based in Washington, D.C. She is NBC News' chief foreign affairs & chief Washington correspondent, reporting on the 2008 presid ...
, David Gregory, Chris Matthews and close 'friend'
Tim Russert Timothy John Russert (May 7, 1950 – June 13, 2008) was an American television journalist and lawyer who appeared for more than 16 years as the longest-serving moderator of NBC's ''Meet the Press''. He was a senior vice president at NBC News, Wa ...
was obvious and an indication of NBC's future action. MSNBC's timing of Imus' cancellation was criticized on WFAN, as ''Imus in the Morning'' had been scheduled to kick off the 18th Annual WFAN Radiothon, a large annual fundraising event, the next morning. The Radiothon aired April 12 on radio only. Asked for his reaction, Sharpton told ''The New York Times'' that "we have been halfway successful so far" and that he was planning to organize a demonstration in front of CBS's
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
corporate headquarters. He said, "This has never been about Don Imus. I have no idea whether he is a good man or not. This is about the use of public airwaves for bigoted, racist speech."


CBS Radio cancellation

On Thursday morning, April 12, 2007, Jesse Jackson and
Al Sharpton Alfred Charles Sharpton Jr. (born October 3, 1954) is an American civil rights activist, Baptist minister, talk show host and politician. Sharpton is the founder of the National Action Network. In 2004, he was a candidate for the Democrati ...
met with CBS President and CEO
Les Moonves Leslie Roy Moonves (; born October 6, 1949) is an American media executive who was the chairman and CEO of CBS Corporation from 2003 until his resignation in September 2018 following numerous allegations of sexual harassment, sexual assault and ...
to demand that Imus be fired. That afternoon, Moonves issued a statement announcing that CBS Radio had cancelled ''Imus in the Morning,'' effective immediately:. Following the announcement, Jackson called the removal "a victory for public decency. No one should use the public airwaves to transmit racial or sexual degradation." Sharpton said of Imus, "He says he wants to be forgiven. I hope he continues in that process. But we cannot afford a precedent established that the airways can commercialize and mainstream sexism and racism." The final day of the
WFAN WFAN (660 AM) is a commercial radio station licensed to New York, New York, carrying a sports radio format known as "Sports Radio 66 AM and 101.9 FM" or "The Fan". Owned by Audacy, Inc., the station serves the New York metropolitan area while ...
Radiothon, April 13, was co-hosted by Deirdre Imus and
Charles McCord Charles McCord (born c. 1942 in Joplin, Missouri) is an American former news anchor and radio personality most notable for his association with ''Imus in the Morning'' for over three decades. Career In his early career, McCord worked as a copy writ ...
during the hours when ''Imus in the Morning'' formerly aired.


Reaction to the cancellation

Don and Deirdre Imus met with the Rutgers team on the evening of April 12 at the New Jersey Governor's Mansion, according to a report broadcast by
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
, which characterized the meeting as "emotional".
C. Vivian Stringer Charlaine Vivian Stringer (born March 16, 1948) is an American former basketball coach. She holds one of the best coaching records in the history of women's basketball. She was the head coach of the Rutgers University women's basketball team from ...
, coach of the Rutgers team, said the next day that she and her team "still find his statements to be unacceptable," but that they accepted Imus's apology. Civil rights and women's groups such as the
National Organization for Women The National Organization for Women (NOW) is an American feminist organization. Founded in 1966, it is legally a 501(c)(4) social welfare organization. The organization consists of 550 chapters in all 50 U.S. states and in Washington, D.C. It ...
praised CBS and MSNBC for their action, saying that there is no place on the public airwaves for racial and anti-female slurs. ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'' magazine in its April 23, 2007 cover story said that for too long its own reporters coveted an invitation to appear on ''Imus in the Morning'': "The Power That Was", ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'' Others, however, criticized the cancellation of ''Imus in the Morning'' as a "
double standard A double standard is the application of different sets of principles for situations that are, in principle, the same. It is often used to describe treatment whereby one group is given more latitude than another. A double standard arises when two ...
", arguing that Imus was merely echoing the
truth Truth is the property of being in accord with fact or reality.Merriam-Webster's Online Dictionarytruth 2005 In everyday language, truth is typically ascribed to things that aim to represent reality or otherwise correspond to it, such as beliefs ...
common to rap music lyrics heard on recordings,
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, and
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...
. This idea itself, however, has been countered, as some think it laughable that "pundits and politicians have apparently decided on a consensus culprit to cleanse the national soul: hip-hop". In reaction to the Imus show and its cancellation, there were calls for an end to offensive language in the rap music genre. "Bo" Dietl, a regular guest on ''Imus in the Morning'' denounced Moonves on
Fox News Channel The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
for CBS' cancellation of Imus while producing rap music with anti-female lyrics, saying, "Mr. Les Moonves, you care about the quality, why don't you care about your CBS records with all the garbage my 17-year-old daughter listens to and they use this word 'ho' back and forth and they degrade women all the time. If I thought that Don Imus was a racist in any part, shape or form, I wouldn't be here today."


Settlement

Before his show was canceled, Imus and CBS had signed a contract extension for about $10 million per year. Before Imus could explore another broadcasting job it was necessary for Imus and CBS to reach a settlement on the contract. On May 4, 2007,
Martin Garbus Martin Garbus (born August 8, 1934) is an American attorney. He has argued cases throughout the country involving constitutional, criminal, copyright, and intellectual property law. He has appeared before the United States Supreme Court, as well ...
, a lawyer for Imus, claimed that the broadcasters of the program could have edited Imus's comments, given that the program was subject to tape delay. The lawyer also indicated that Imus would sue CBS Radio for $120 million in unpaid salary and damages. CBS Radio replied that it would vigorously defend against the suit. During a June 29, 2007 broadcast, comments were made by WFAN host
Mike Francesa Michael Patrick Francesa (born March 20, 1954) is an American sports-radio talk-show host. Together with Chris Russo, he launched ''Mike and the Mad Dog'' in 1989 on WFAN in New York City, which ran until 2008 and is one of the most successful s ...
and McCord which seemed to indicate that Imus would be returning to the air in the near future, possibly rejoining WFAN. The comments were made during a 20th anniversary celebration of WFAN, as part of a broadcast meant to honor Imus's contribution to the station. McCord noted that the broadcast seemed to reflect on Imus through a
rear-view mirror A rear-view mirror (or rearview mirror) is a flat mirror in automobiles and other vehicles, designed to allow the driver to see rearward through the vehicle's rear window (rear windshield). In cars, the rear-view mirror is usually affixed to ...
. Then he quipped, "Be warned: Objects in the mirror may be closer than they appear." Francesa then cryptically added that by, "this September, I hope the team will once again be complete". Technically, both comments were accurate: McCord's "warning" could be seen as a prediction that he and Imus would reunite, which would indeed happen on a rival station, and Francesa's comment was true on the basis that
Boomer Esiason Norman Julius "Boomer" Esiason (; born April 17, 1961) is an American former professional football player who was a quarterback in the National Football League (NFL) for 14 seasons, primarily with the Cincinnati Bengals. He was selected in the ...
and
Craig Carton Craig Harris Carton (born January 31, 1969) is an American radio and television personality. He is the co-host of the ''Carton and Roberts'' sports radio program on WFAN (AM) in New York City, and is seen nationally on Fox Sports 1 as host of '' ...
took over the morning position permanently in September 2007. On August 14, 2007, it became clear that Imus would not return to WFAN when it was announced that Imus and CBS agreed to a settlement.


Broadcast return

Although speculated since his dismissal, the return to morning radio for Imus was officially announced by New York talk-radio station WABC on November 1, 2007. The show's first broadcast aired on December 3. The financial package between Imus and WABC is a 5-year deal worth up to $40 million. Newsman Charles McCord, producer Bernard McGuirk, and engineer Lou Rufino are part of the revived show, along with most of television production crew that worked the MSNBC broadcast; the first guests were historian
Doris Kearns Goodwin Doris Helen Kearns Goodwin (born January 4, 1943) is an American biographer, historian, former sports journalist, and political commentator. She has written biographies of several U.S. presidents, including ''Lyndon Johnson and the American Drea ...
, Senator
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American politician and United States Navy officer who served as a United States senator from Arizona from 1987 until his death in 2018. He previously served two terms ...
, Senator
Christopher Dodd Christopher John Dodd (born May 27, 1944) is an American lobbyist, lawyer, and Democratic Party politician who served as a United States senator from Connecticut from 1981 to 2011. Dodd is the longest-serving senator in Connecticut's histor ...
, Democratic Party strategist
James Carville Chester James Carville Jr. (born October 25, 1944) is an American political consultant, author, and occasional actor who has strategized for candidates for public office in the United States and in at least 23 nations abroad. A Democrat, he is an ...
, and Imus regular
Bo Dietl Richard A. "Bo" Dietl (born December 4, 1950) is an American retired police detective, a media personality and actor. Dietl is the founder and CEO of Beau Dietl & Associates and Beau Dietl Consulting Services. Early life and police career Bo ...
. A significant rollout of ''Imus in the Morning'' took place in March 2008 following mass layoffs at
Citadel Broadcasting Citadel Broadcasting Corporation was a Las Vegas, Nevada-based broadcast holding company. Citadel owned 243 radio stations across the United States and was the third-largest radio station owner in the country. Only iHeartMedia and Cumulus Media ...
. Imus was packaged with
The True Oldies Channel Scott Shannon's True Oldies Channel (also known more recently as ''The True Oldies Channel: Greatest Hits'') is a radio network begun in the spring of 2004. Originally distributed by ABC Radio Networks via satellite, the service plays a hybrid ol ...
to replace select underperforming Citadel stations. In August, Imus claimed his show was heard on more stations than it was at the time of his 2007 firing. As of late 2009 the show remains one of the ten most listened to morning shows in New York City. Imus signed three-year extensions with
Cumulus Media Networks Cumulus Media Networks was an American radio network owned and operated by Cumulus Media. From 2011 until its merger with Westwood One, it controlled many of the radio assets formerly belonging to the American Broadcasting Company (ABC), which w ...
(the company that bought Citadel in late 2011) and television partner Fox Business Network (see below) in December 2012. The arrangement with Cumulus was again renewed in 2016.


Television simulcast


RFD-TV

Imus was originally in talks with "big-market" TV suitors
Fox Business Network Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenu ...
,
Fox News Channel The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
, and others to simulcast the show on national television. On November 13, it was announced that a 5-year deal was reached to simulcast ''Imus in the Morning'' on
RFD-TV RFD-TV is an American pay television channel owned by Rural Media Group, Inc. The channel features programming devoted to rural issues, concerns and interests. The channel's name is a reference to Rural Free Delivery, the name for the United Sta ...
, which is available on both
DISH Network DISH Network Corporation (DISH, an acronym for DIgital Sky Highway) is an American television provider and the owner of the direct-broadcast satellite provider Dish, commonly known as Dish Network, and the over-the-top IPTV service, Sling TV. A ...
and
DirecTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. I ...
but only (as of November 2007) on a limited number of cable providers. The number of systems carrying RFD was anticipated to increase because of the Imus deal. The show was broadcast from 6-9am eastern time on RFD-TV and from 6-9pm in high-definition on RFD HD. In addition, the RFD press release announcing the deal stated:
" FDis developing plans to offer the Imus video programming through new technologies including VOD, streaming, and podcasts, as well as, seek worldwide distribution of the RFD-TV production to obtain the highest possible audience."
However, during the program's tenure on RFD, none of the above "new technologies" (VOD, streaming, nor a podcast) ever materialized. (These would eventually arrive in 2011, long after Imus left the network.)


Fox Business

The final show on RFD TV aired August 28, 2009. Although the contract between Imus and RFD was originally for five years, both parties decided to mutually end the simulcast prematurely, amid reports of the program's inevitable move to Fox Business. Shortly thereafter, Imus inked a new television deal with
Fox Business Network Fox Business (officially known as Fox Business Network, or FBN) is an American business news channel and website publication owned by the Fox News Media division of Fox Corporation. The channel broadcasts primarily from studios at 1211 Avenu ...
(FBN), a channel that was already a significant sponsor of the show. The show debuted on FBN on October 5, 2009. The ''Imus in the Morning'' program physically moved from ABC Radio studios to Fox Business studios as part of the deal, and simulcasted live on FBN from 6am to 9am ET. On January 18, 2010, ''Imus in the Morning'' was extended by 20 minutes on Fox Business Network, from 6am to 9:20am ET, after the abrupt cancellation of ''The Opening Bell on Fox Business''. Thus, virtually the entire show was simulcast on television, until February 24, 2014, when ''Imus in the Morning'' was truncated by 20 minutes. Therefore, the show reverted to the original 3-hour format, from 6am to 9am ET, due to the debut of ''Opening Bell with Maria Bartiromo'' on that same day. Imus ended the television simulcast on May 29, 2015, when he relocated to Texas full-time; continuing the simulcast would have required the show to remain based in New York. Everyone from the radio side remained, as well as Connell McShane (who continued to work for both Imus and Fox Business simultaneously until a change in management forced McShane to focus on his Fox Business work full-time beginning at the end of 2017); the remainder of the television cast members did not follow Imus to the radio side.


End

Imus was off the air for much of 2017 because of health problems, some of which stem from a 2014 rib injury that has made it difficult for him to breathe; he also suffered from
emphysema Emphysema, or pulmonary emphysema, is a lower respiratory tract disease, characterised by air-filled spaces ( pneumatoses) in the lungs, that can vary in size and may be very large. The spaces are caused by the breakdown of the walls of the alve ...
for an unknown length of time. The health problems also forced Imus to shorten his program from four hours to three and eventually led to his 2019 death. On January 22, 2018, Imus announced that he would be retiring and that the show would not continue under his name without him; he stated his last show would be March 29, 2018. The decision was not entirely of Imus's choosing; as he stated on-air, Cumulus Media intends to void his contract in the company's
chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, whe ...
proceedings. Even if Cumulus had not gone bankrupt, Imus was planning on retiring at the end of his contract in December. In his closing remarks, Imus tearfully expressed remorse for his 2007 statements, thanked a select few members of the family and close radio associates, and stated that, while he would not miss the grind of a daily radio show, he would miss the listeners, thanking them for listening and for their contributions to the numerous charitable causes Imus promoted throughout his career. McGuirk and Rosenberg continued in the time slot as co-hosts of ''The Bernie & Sid Show'' (later renamed ''Bernie and Sid in the Morning'') for the next few years. McGuirk died on October 5, 2022 after battling prostate and brain cancer.


References


External links


Official website
* {{DEFAULTSORT:Imus In The Morning Fox Business original programming MSNBC original programming American talk radio programs 1996 American television series debuts 1990s American television news shows 2000s American television news shows 2010s American television news shows Simulcasts English-language television shows Television series based on radio series Westwood One 1971 radio programme debuts