ITV Day was a programming block that broadcast on
ITV1
ITV1 (formerly known as ITV) is a British free-to-air public broadcast television channel owned and operated by the British media company ITV plc. It provides the Channel 3 public broadcast service across all of the United Kingdom except for t ...
from 9.25 am until 6.00 pm on weekdays and launched on 11 April 2005. The presentation was created by Bruce Dunlop Associates and said "ITV Day effectively creates a new brand, a change in programming and schedule will alter viewer perception".
The "ITV Day" brand disappeared from screens on 13 January 2006, as ITV1 presentation was relaunched, along with the entire ITV family of channels.
Branding
The package was based around a logo and colour scheme that delineated the ITV Day branding from the rest of ITV1. The scheme of yellow, orange and red represented the colour of and warmth of the sun. The ITV logo remained blue as a link to the rest of the ITV family of logos (except
ITV2's which was yellow at the time).
The package was produced using an innovative combination of live action and animation. The people featured in the idents were shot in the blue screen studio, while the backgrounds and some foreground elements were created in 3D.
Versions
UTV also used the same presentation during the day, albeit replacing the "ITV" logo with their own.
Scottish TV and
Grampian TV
Grampian Television was the original name of the Channel 3 service for the north of Scotland founded in 1961 and now named STV. The northern region's coverage area includes the Northern Isles, Western Isles, Highlands (except Fort William and ...
(both owned by
SMG plc
STV Group plc (formerly known as Scottish Television plc, Scottish Media Group plc and SMG plc) is a media company based in Glasgow, Scotland. Beginning as a television broadcaster in 1957, the company expanded into newspapers, advertising and r ...
) decided not to use the presentation package - and continued to use their normal idents and promotions during the day.
Programmes
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60 Minute Makeover
''60 Minute Makeover'' was a British daytime home interior design television programme broadcast on ITV, and later by Quest Red. In 2013, the show's name changed to reflect the change in presenter to Peter Andre.
Format
The challenge was to red ...
''
*''
Airline
An airline is a company that provides air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in wh ...
''
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A Brush with Fame
''A Brush with Fame'' is a British lifestyle game show that aired on ITV from 10 October to 4 November 2005 and hosted by Carol Smillie.
Background
The programme series was initially piloted by Granada Television using the name Celebrity Face ...
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Baby House''
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Cash Cab Cash Cab may refer to:
* ''Cash Cab'' (British game show)
* ''Cash Cab'' (American game show)
* ''Cash Cab'' (Canadian game show)
* ''Cash Cab'' (Japanese game show)
* ''Cash Cab'' (Australian game show)
{{disambiguation ...
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Chef Vs Britain''
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Date My Daughter''
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Don't Just Dream It''
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Don't Move, Improve''
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Have I Been Here Before?''
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ITV Lunchtime News
The ''ITV Lunchtime News'' is the afternoon news programme produced by ITN on the British television network ITV. It airs Monday to Friday from 1:30pm, covering British national and international news stories and is presented by Nina Hossain. ...
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The Jeremy Kyle Show
''The Jeremy Kyle Show'' is a British tabloid talk show presented by Jeremy Kyle and produced by ITV Studios. It premiered on the ITV network on 4 July 2005, and ran for seventeen series until its cancellation on 10 May 2019. It was the most ...
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Loose Women''
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Make Me Perfect''
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Mum's on Strike
''Mum's on Strike'' is a British lifestyle programme that aired on ITV from 11 April 2005 to 23 June 2006. It was narrated by Rory McGrath and featured Anna Raeburn as the "parenting expert."
Format
Each programme features two families. The m ...
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Nanny 911
''Nanny 911'' is a reality television show in the United States, which originally aired on Fox from 2004 to 2007.
On February 27, 2008, Fox announced that it sold the rights to ''Nanny 911'' (as well as its partnered Fox show, '' Trading Spous ...
''
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Nigella
''Nigella'' is a genus of 18 species of annual plants in the family Ranunculaceae, native to Southern Europe, North Africa, South Asia, Southwest Asia and Middle East. Common names applied to members of this genus are nigella, devil-in-a-bush o ...
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Now or Never''
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The Paul O'Grady Show
''The Paul O'Grady Show'' is a British comedy chat show presented by comedian Paul O'Grady, first shown on 11 October 2004. The programme is a teatime chat show consisting of a mixture of celebrity guests, comic stunts, musical performances, a ...
''
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The People's Court
''The People's Court'' is an American arbitration-based reality court show, featuring an arbitrator handling small claims disputes in a simulated courtroom set. Within the court show genre, it is the first of all arbitration-based reality sty ...
''
*''
Perseverance
Perseverance may refer to:
Behaviour
* Psychological resilience
* Perseverance of the saints, a Protestant Christian teaching
* Assurance (theology)
Geography
* Perseverance, Queensland, a locality in Australia
* Perseverance Island, Seychelles
...
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Solution Street''
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The Springer Show''
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This Morning''
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Today with Des and Mel
''Today with Des and Mel'' was a British television chat show hosted by Des O'Connor ('' Des O'Connor Tonight'') and Melanie Sykes. The show featured celebrity guests, phone-in competitions and chat between the hosts. It was produced by Car ...
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Too Many Cooks''
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Watching the Detectives''
{{DEFAULTSORT:Itv Day
ITV (TV network)