Hilltop algorithm
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The Hilltop algorithm is an
algorithm In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
used to find documents relevant to a particular keyword topic in news search. Created by
Krishna Bharat Krishna Bharat (born 7 January 1970) is an Indian research scientist at Google Inc. He was formerly a founding adviser for Grokstyle Inc. a visual search company and Laserlike Inc., an interest search engine startup based on Machine Learning. ...
while he was at Compaq Systems Research Center and George A. Mihăilă
University of Toronto The University of Toronto (UToronto or U of T) is a public university, public research university whose main campus is located on the grounds that surround Queen's Park (Toronto), Queen's Park in Toronto, Ontario, Canada. It was founded by ...
, it was acquired by
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
for use in its news results in February 2003. When you enter a query or keyword into the Google news search engine, the Hilltop algorithm helps to find relevant keywords whose results are more informative about the query or keyword. The algorithm operates on a special index of ''expert documents''. These are pages that are about a specific topic and have links to many non-affiliated pages on that topic. The original algorithm relied on independent directories with categorized links to sites. Results are ranked based on the match between the query and relevant descriptive text for
hyperlink In computing, a hyperlink, or simply a link, is a digital reference providing direct access to Data (computing), data by a user (computing), user's point and click, clicking or touchscreen, tapping. A hyperlink points to a whole document or to ...
s on expert pages pointing to a given result page. Websites which have
backlinks From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A b ...
from many of the best expert pages are ''authorities'' and are ranked well. Basically, it looks at the relationship between the "expert" and "authority" pages: an "expert" is a page that links to many other relevant documents; an "authority" is a page that has links pointing to it from the "expert" pages. Here they mean pages about a specific topic with links to many non-affiliated pages on that topic. If a website has
backlink From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A ba ...
s from many of the best expert pages it will be an "authority".


See also

*
PageRank PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. Accordin ...
*
TrustRank TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance i ...
*
HITS algorithm Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg. The idea behind Hubs and Authorities stemmed from a particular insight into the creation of w ...
* Domain Authority *
Search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...


References


External links

*
Interview with Krishna Bharat
Business Today, June 6, 2004 *
When Experts Agree: Using Non-Affiliated Experts to Rank Popular Topics
by K. Bharat and G. A. Mihaila is substantially the same, but under a different title. Google Search Reputation management {{algorithm-stub