Hilltop Algorithm
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Hilltop Algorithm
The Hilltop algorithm is an algorithm used to find documents relevant to a particular keyword topic in news search. Created by Krishna Bharat while he was at DEC Systems Research Center, Compaq Systems Research Center and George A. Mihăilă University of Toronto, it was acquired by Google for use in its news results in February 2003. When you enter a query or keyword into the Google News, Google news search engine, the Hilltop algorithm helps to find relevant keywords whose results are more informative about the query or keyword. The algorithm operates on a special index of ''expert documents''. These are pages that are about a specific topic and have links to many non-affiliated pages on that topic. The original algorithm relied on independent directories with categorized links to sites. Results are ranked based on the match between the query and relevant descriptive text for hyperlinks on expert pages pointing to a given result page. Websites which have backlinks from many of t ...
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Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can perform automated deductions (referred to as automated reasoning) and use mathematical and logical tests to divert the code execution through various routes (referred to as automated decision-making). Using human characteristics as descriptors of machines in metaphorical ways was already practiced by Alan Turing with terms such as "memory", "search" and "stimulus". In contrast, a Heuristic (computer science), heuristic is an approach to problem solving that may not be fully specified or may not guarantee correct or optimal results, especially in problem domains where there is no well-defined correct or optimal result. As an effective method, an algorithm ca ...
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Backlink
A backlink is a link from some other website (the referrer) to that web resource (the referent). A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Some other words for ''backlink'' are incoming link, inbound link, inlink, inward link, and ...
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Business Today (India)
''Business Today'' is an Indian fortnightly business magazine published by Living Media India Limited, in publication since 1992. Business Today Multiverse is a multifaceted media entity, with the many arms of the multiverse comprising a magazine, a website, television, YouTube, multiple social media channels, and an array of powerful event IPs. In February 2022, the magazine released 2-volume edition to celebrate its 30th anniversary. After naming Udayan Mukherjee as its global business editor, the network has named prominent magazine editor, Sourav Majumdar, as the new editor of business today Magazine, and Siddharth Zarabi, former editor of Bloomberg TV, as the managing editor of Business Today TV. Circulation Business Today has the highest circulation and readership amongst business magazines, and is also among the top 10 English-language magazines across genres. Business Today is published once a fortnight, and commands a readership base of 1.7 million readers. Events ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ...
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Domain Authority
The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. The relevance of domain authority on website-listing in the Search Engine Results Page ( SERPs) of search engines led to the birth of a whole industry of Black Hat SEO providers, trying to feign an increased level of domain authority. The ranking by major search engines, e.g., Google’s PageRank is agnostic of specific industry or subject areas and assesses a website in the context of the totality of websites on the Internet. The results on the SERP page set the PageRank in the context of a specific keyword. In a less competitive subject area, even websites with a low PageRank can achieve high visibility in search engines, as the highest r ...
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HITS Algorithm
Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg. The idea behind Hubs and Authorities stemmed from a particular insight into the creation of web pages when the Internet was originally forming; that is, certain web pages, known as hubs, served as large directories that were not actually authoritative in the information that they held, but were used as compilations of a broad catalog of information that led users direct to other authoritative pages. In other words, a good hub represents a page that pointed to many other pages, while a good authority represents a page that is linked by many different hubs. The scheme therefore assigns two scores for each page: its authority, which estimates the value of the content of the page, and its hub value, which estimates the value of its links to other pages. History In journals Many methods have been used to rank the importance of scientifi ...
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TrustRank
TrustRank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs (Search Engine Results Pages). It is semi-automated process which means that it needs some human assistance in order to function properly. Search engines have many different algorithms and ranking factors that they use when measuring the quality of webpages. TrustRank is one of them. Because manual review of the Internet is impractical and very expensive, TrustRank was introduced in order to help achieve this task much faster and cheaper. It was first introduced by researchers Zoltan Gyongyi and Hector Garcia-Molina of Stanford University and Jan Pedersen of Yahoo! in their paper "Combating Web Spam with TrustRank" in 2004. Today, this algorithm is a part of major web search engines like Yahoo! and Google. One of the most important factors that help web search engine determine the quality of a web page when returning results are backlinks. Sea ...
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PageRank
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, PageRank and all associated patents are expired. Description PageRank is a link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is referred to as the ''PageRank of E'' and denoted by PR(E). A PageRank results f ...
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Backlinks
A backlink is a link from some other website (the referrer) to that web resource (the referent). A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Some other words for ''backlink'' are incoming link, inbound link, inlink, inward link, and ...
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Krishna Bharat
Krishna Bharat (born 7 January 1970) is an Indian research scientist at Google Inc. He was formerly a founding adviser for Grokstyle Inc. a visual search company and Laserlike Inc., an interest search engine startup based on Machine learning, Machine Learning. At Google, Mountain View, California, Mountain View, he led a team developing Google News, a service that automatically indexes over 25,000 news websites in more than 35 languages to provide a summary of the News resources. He created Google News in the aftermath of the September 11, 2001 attacks to keep himself abreast of the developments. Since then, it has been a popular offering from Google's services. Google News was one of Google's first endeavors beyond offering just plain text searches on its page. Among other projects, he opened the Google India's Research and Development center at Bengaluru, India. Bharat is on the Board of Visitors of Columbia University Graduate School of Journalism, Columbia Journalism School ...
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Hyperlink
In computing, a hyperlink, or simply a link, is a digital reference to data that the user can follow or be guided by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a ''hypertext system'', and to create a hyperlink is ''to hyperlink'' (or simply ''to link''). A user following hyperlinks is said to ''navigate'' or ''browse'' the hypertext. The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters, and glossaries. In some hypertext, hyperlinks can be bidirectional: they can be ...
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Google News
Google News is a news aggregator service developed by Google. It presents a continuous flow of links to articles organized from thousands of publishers and magazines. Google News is available as an app on Android, iOS, and the Web. Google released a beta version in September 2002 and the official app in January 2006. The initial idea was developed by Krishna Bharat. The service has been described as the world's largest news aggregator. In 2020, Google announced they would be spending billion to work with publishers to create Showcases. History As of 2014, Google News was watching more than 50,000 news sources worldwide. Versions for more than 60 regions in 28 languages were available in March 2012. , service is offered in the following 35 languages: Arabic, Bengali, Bulgarian, Cantonese, Chinese, Czech, Dutch, English, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Indonesian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Norwegian, Polish, Portug ...
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