Gurgle.com is a

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

pregnancy Pregnancy is the time during which one or more offspring develops (gestation, gestates) inside a woman, woman's uterus (womb). A multiple birth, multiple pregnancy involves more than one offspring, such as with twins. Pregnancy usually occur ...

and

parenting Parenting or child rearing promotes and supports the physical, emotional, social, spiritual and intellectual development of a child from infancy to adulthood. Parenting refers to the intricacies of raising a child and not exclusively for ...

website owned by high-street parenting store

Mothercare Mothercare plc is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to eight years of age. It is listed on the London Stock Exchange and is a constituent of the FTSE SmallCap In ...

. Founded b
Tom Wright
Gurgle launched as a joint venture between Mothercare and

Fleming Media Fleming may refer to: Places Australia * Fleming, Northern Territory, a town and a locality Canada * Fleming, Saskatchewan * Fleming Island (Saskatchewan) Egypt * Fleming (neighborhood), a neighborhood in Alexandria Greenland * Fleming Fjor ...

, a family backed investment company, in October 2007. Mothercare bought Fleming Media out to become outright owner of Gurgle in September 2009. Since 2008 the site has been run by Pettrina Keogh, who joined the company from

Telegraph Media Group Telegraph Media Group Limited (TMG; previously the Telegraph Group) is the proprietor of ''The Daily Telegraph'' and ''The Sunday Telegraph''. It is a subsidiary of Press Holdings. David and Frederick Barclay acquired the group on 30 July 2004, ...

. Gurgle is also the name of a character from '' Finding Nemo''.

Website content

Gurgle provides information on conception,

birth Birth is the act or process of bearing or bringing forth offspring, also referred to in technical contexts as parturition. In mammals, the process is initiated by hormones which cause the muscular walls of the uterus to contract, expelling the f ...

baby An infant or baby is the very young offspring of human beings. ''Infant'' (from the Latin word ''infans'', meaning 'unable to speak' or 'speechless') is a formal or specialised synonym for the common term ''baby''. The terms may also be used to ...

and toddlerhood. In April 2008

announced that Gurgle had over 40,000 registered users. When Mothercare took sole ownership of the site it had grown to 100,000 members with 300,000 monthly unique users.Myleene at Gurgle.com
''myleeneklass.co.uk'', May 8, 2009. Gurgle.com hosts regular online webchats with parenting experts and celebrities. Recent webchats have included: Dr Miriam Stoppard,

Tess Daly Helen Elizabeth "Tess" Daly (born 29 March 1969) is an English model and television presenter who co-presented the BBC One celebrity dancing show ''Strictly Come Dancing'' from 2004 to 2013; she has been the show's main presenter since 2014. ...

, midwife Vicki Scott,

Myleene Klass Myleene Angela Klass (born 6 April 1978) is a British musician, singer, presenter, model and businesswoman. She was a member of the pop group Hear'Say, and later released two solo classical crossover albums in 2003 and 2007. More recently, Klass ...

, and Megan Faure, author of The Babysense Secrets. On 5 September 2011, gurgle.com hosted a webchat with

Peter Andre Peter Andre (born Peter James Andrea, 27 February 1973) is an English-Australian singer and television personality of Australian descent. Andre gained popularity as a singer, best known for his singles "Mysterious Girl" and " Flava". He is als ...

. The next webchat will be with breastfeeding expert Vicki Scott on 29 September. In June 2010 gurgle.com launched its first annual blog awards, 'The Gurgles'. The Gurgles was first held at The Soho Hotel, and the inaugural Best Blog Award was won by Claire "LazyGirlUK" Curra
The 20somethingmumblog
now a DJ o
Radioactive FM UK
In the awards second year, blogs were nominated by gurgle users, before being shortlisted by an expert judging panel. The winners were voted for by the general public. The winner of the best overall blog for 2011 wa
A Mother's Ramblings
The event was hosted by TV presenter

, who also writes a regular

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...

on the site.

Magazine

In May 2011, gurgle.com launched a parenting magazine called Gurgle. The magazine is published by publishing and events company Media 10, and the editor is Scarlett Brady. Gurgle magazine is bimonthly, and features advice on parenting and tips for family life, fashion must-haves and celebrities. Gurgle magazine's USP is that 'you don't stop being you, just because you are a mum.' The magazine is available in Mothercare and

Early Learning Centre The Early Learning Centre (ELC) is a British retailer that sells toys aimed at younger children. It is part of The Entertainer (through its parent company TEAL Group Holdings). It was a subsidiary of Mothercare until 2019. History The origin ...

stores, Selected Sainsburys stores, Waitrose, and 500 Independent Retailers.

Publications

Gurgle published three books with

HarperCollins HarperCollins Publishers LLC is one of the Big Five English-language publishing companies, alongside Penguin Random House, Simon & Schuster, Hachette, and Macmillan. The company is headquartered in New York City and is a subsidiary of News ...

in March 2009, combining Gurgle.com's articles with

user generated content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion f ...

from the site. The books are: ''Pregnancy: how to enjoy it'', ''Sleeping: solved'' and ''Feeding: solved''. In February 2011 Gurgle partnered with restaurant guide publisher Hardens, and baby food company Plum to produce ''Eating out with Babies and Toddlers'', which features over 1,000 of the UK's best baby and toddler-friendly restaurants, cafes, and pubs. Gurgle launched gurgle.com and gurgle.in, sister sites in America and

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

in July 2008. In 2009 Gurgle launched the ‘Name My Baby’ application for

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...

. The site also has a Baby Budget Calculator application on Facebook.Raising a baby in a credit crunch - Gurgle.com
''Baby Chums'', April 15, 2009.

References

{{Reflist

External links

gurgle UKMothercaregurgle USgurgle India
Parenting websites British websites