Ford Vedette
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The Ford Vedette is a large car formerly manufactured by
Ford SAF Ford France (formerly, Ford SAF, Ford Société Anonyme Française) is the French subsidiary of the American automaker Ford Motor Company, which existed under various names between 1916 and 1954, when Ford sold the manufacturing business to Simca. ...
in their Poissy plant from 1948-1954. Originally conceived by
Edsel Ford Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the son of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford. He was the president of Ford Motor Company f ...
and Ford designer Eugene T. "Bob" Gregorie as a “light” Ford model, smaller than the 1942 Ford. However, Edsel Ford died in 1943, and following the war Ford corporate felt the light car project would pull sales from the full size Ford. Additionally, Henry Ford II felt that Gregorie’s planned 1949 Ford, which shared the same character lines as the Light Ford, was too large for its market, as was Gregorie’s proposed 1949 Mercury. To that end, the planned Ford and Mercury lines were pushed to Mercury and Lincoln, and a contest held to design a Ford that would at once smaller than the Mercury, but larger than the Light Ford. To recoup the cost of Light Ford, that car was transferred to Ford France. Introduced at the 1948 '' Mondial de l'Automobile'' in Paris, it was designed entirely in Detroit (resembling contemporary Mercury models) and featured the Poissy-made 2158 cc ''Aquillon'' sidevalve
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and u ...
of Ford's ''Flathead'' engine family, the same as in pre-war
Matford Matford was a French automotive manufacturer established as a joint venture in 1934 by local firm Mathis and US-based Ford Motor Company. The name ''Matford'' derived from both companies' names. The company ceased activities in 1940. Overview ...
cars. It was the only French car of its time with a V8 engine.


First years of production

Because the Poissy factory could not resume complete automobile production immediately after
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
and had no stamping equipment, many vital components had still to be made by various subcontractors, which reportedly had an adverse effect on the quality of the car and contributed to its limited popularity. Over the six years in production, the Vedette was available in several body styles, ranging from the original four-door
fastback A fastback is an automotive styling feature, defined by the rear of the car having a single slope from the roof to the tail. The kammback is a type of fastback style. Some models, such as the Ford Mustang, have been specifically marketed as ...
(with rear
suicide door A suicide door is an automobile door hinged at its rear rather than the front. Such doors were originally used on horse-drawn carriages, but are rarely found on modern vehicles, primarily because they are perceived as being less safe than a fro ...
s) through the later four-door saloon, a Sunliner two-door landaulet based on the saloon (with a roll-down roof over the entire cabin), a two-door ''
Coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
'' and, based on it, the ''Cabriolet Décapotable'' (a two-door
convertible A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...
).


1950s updates

Under the direction of the new company president, François Lehideux, Ford France refreshed the car for 1950, and again in 1952, when it finally received a one-piece windscreen, new interior and bumpers, better brakes, lengthened rear overhang and trunk - and a cigarette lighter. The 1953 October ''Mondial de l'Automobile'' also saw a luxury version of the Vedette, the ''
Ford Vendôme The Ford Vendôme is a large car that was manufactured by Ford SAF at their plant in Poissy, France from 1953 until 1954. Launch Introduced in October at the 1953 '' Mondial de l'Automobile'' in Paris, the Vendôme would undoubtedly have been ...
'', fitted with the bigger 3923 cc ''Mistral'' V8 engine, previously used in Ford France trucks. Also updated in 1953 was the five-door, five-seat ''Abeille'' (French for "
bee Bees are winged insects closely related to wasps and ants, known for their roles in pollination and, in the case of the best-known bee species, the western honey bee, for producing honey. Bees are a monophyletic lineage within the superfami ...
") estate with a two-piece tailgate, advertised as both practical (with a
payload Payload is the object or the entity which is being carried by an aircraft or launch vehicle. Sometimes payload also refers to the carrying capacity of an aircraft or launch vehicle, usually measured in terms of weight. Depending on the nature of ...
of ) and comfortable. The Abeille, originally exhibited with little fanfare at the October 1951 Motor Show as a "farmer's car" ''(voiture agricole)'' and launched more formally as the "Ford Abeille" in June 1952, was a "no frills" development of the Vedette with which it shared its wheel base and engine, but the rear overhang and therefore the overall length were shorter by The interior surfaces of the Abeille were almost without exception of painted metal, and the front bench seat of the Vedette was replaced with two "rustic" seats apparently taken from a commercial van, but behind them the rear bench was easy to remove, allowing for the installation of a flat "false-floor" of timber planks, and facilitating the use of the car as a load carrier for farmers and small-scale traders. At the October 1953 Motor Show the standard Abeille was listed at 845,000 francs as against 935,000 francs for the least expensive version of the Vedette.


Sale of the Poissy factory

Facing unsatisfactory sales results, as well as disruptive strikes at the Poissy plant at the turn of the decade, Ford had been trying to dispose of the factory since shortly after the end of the war. An opportunity arose in 1954, when Henri-Theodore Pigozzi, the founder of the increasingly successful French automaker Simca, was looking for a new plant to expand its operations. Ford France was merged into Simca with both the Poissy plant and the rights to all models manufactured there — including a newly designed Vedette. The new car had debuted in France under the name of
Simca Vedette The Simca Vedette is a large car, manufactured from 1954 to 1961 by French automaker Simca, at their factory in Poissy, France. The Vedette competed in France's large car market at a time when the economy was finally returning to growth, and en ...
, but was sold as the Ford Vedette in some markets (including Sweden, the Netherlands and Germany) at least until 1956.


References


External links


Club Vedette France



"The Ford Vedette de mon père", Patrick Lesueur, ETAI, Boulogne-Billancourt, France, 1997.
{{Ford Motor Company vehicles 1950s cars Vedette Cars introduced in 1948 Rear-wheel-drive vehicles