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Paul Julius Nunda (born 12 September 1979), better known by his stage name Jua Cali, is a
Kenyan ) , national_anthem = "Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...
hip hop artist. In 2000, together with record producer
Clemo Clement Rapudo Sijenyi (born June 2, 1980) better known as Clemos, is a music producer and co-founder of Calif Records based in Life Ministry House near Hurlingham Business Center along Jabavu Road in Nairobi, Kenya. He won an award for "Producer ...
, he founded Calif Records where he has been ever since. Jua Cali performs in
Swahili Swahili may refer to: * Swahili language, a Bantu language official in Kenya, Tanzania and Uganda and widely spoken in the African Great Lakes * Swahili people, an ethnic group in East Africa * Swahili culture Swahili culture is the culture of ...
and Sheng in a popular Kenyan style of rapping called genge.


Early life

Jua Cali was born in Eastlands, Nairobi. His parents, Doreen Onditi and Evans Onditi (deceased) were both schoolteachers. He grew up with a strict Catholic upbringing in California Estate to the east of Nairobi city. He began rapping at age 10, encouraged by his elder brother Christopher Sati. He was known as an introverted teenager who was often quiet, hardly ever socialising. He attended Ainsworth Primary School (Standards 1 to 6); Shepherds Junior Buruburu (Standards 6 to 8); Jamuhuri High School and eventually Kenya Christian Industrial Training Institute (K.C.I.T.I) Eastleigh where he received a diploma in Information technology. There, he played basketball with ambitions to make it to the Kenyan National Basketball Team. He never made it to the team, blaming this on his height. His earlier foray into music included singing in a band called '
Sita Futi Sita (; ) also called as Janaki and Vaidehi is a Hindu goddess and the female protagonist of the Hindu epic, ''Ramayana''. She is the consort of Rama, the avatar of the god Vishnu, and is regarded as a form of Vishnu's consort, Lakshmi. She ...
'. Sita Futi disbanded almost as soon as it was started leaving behind Jua Cali and his close friend Jemmoh. The departing group members left to pursue careers outside music. Calif Records came into being after Jua Cali teamed up with childhood friend
Clemo Clement Rapudo Sijenyi (born June 2, 1980) better known as Clemos, is a music producer and co-founder of Calif Records based in Life Ministry House near Hurlingham Business Center along Jabavu Road in Nairobi, Kenya. He won an award for "Producer ...
to form the record label that quickly became a hit factory, gaining prominence in the East Africa music scene with chart topping artists and music. Calif Records also invented the Genge genre of Kenyan hip hop. Jua Cali often cites his brother, Chris, and his parents as his greatest influences in life.He is also related to
dell xerxes Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
as his brother in law


Music career

His first recorded track was Ruka, released in 2001, and was followed by ''Nipe Asali'' in 2002. In 2004 he collaborated with
Pilipili Peter Gatonye (born November 1982), known better for his stage name Pilipili is a musician/singer from Kenya. At the beginning of his career, he collaborated with another musician, Gun B. Their best known song was "Nampenda".Daily Nation, October 28 ...
in track "Kamata Dame". Like most Kenyan artists, it took several years before his first full album was released. His album "Juacali Sekta" reached the stores in 2006, containing mostly previously released singles. His single ''Kwaheri'' (featuring Sainapei Tande-winner Coca-Cola pop star and radio presenter) was a major hit in Kenya in 2007. At the New Year's Eve 2008/2009 he released a new album, ''Ngeli ya Genge''. He has toured the US and other countries. In August 2007, he was among 100 most influential Kenyans as selected by
The Standard The Standard may refer to: Entertainment * The Standard (band), an indie rock band from Portland, Oregon * ''The Standard'' (novel), a 1934 novel by the Austrian writer Alexander Lernet-Holenia * ''The Standard'' (Tommy Flanagan album), 1980 * ...
newspaper. His stage name Jua Cali, is derived from California, an estate in Nairobi (as is the name of Calif Records). It also resembles '' Jua Kali'', a Swahili term meaning fierce sun, which has been taken to refer to Kenya's informal sector of the economy. He has released a series of new songs with a new producer Keggah based in the United States. His new songs include, Karibu Nairobi and Kuna Sheng which have both received massive airplay and good reviews.


Endorsements


Motorola

Besides being talented, he's a commercial success, thanks to his appeal to the young and the not-so-young alike. For instance, he became Kenya's first artiste to get an endorsement deal when in 2007 he signed a reported Sh1-million-a-year deal mobile phone giant Motorola for its
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.
And, according to the company, he was quite a catch. " ''Jua Cali is part of the Motorola family, and we are honoured to have worked with him in the recent past''," says Joanne Doyle, the marketing manager for East Africa. "''He has been a great ambassador and, like Motorola, he is all about creativity, style and substance, so we could not be happier that his hard work has been recognised at the prestigious Kisima awards.''"


Orange Mobile

Juacali is arguably today's most successful artist in the Kenyan music scene as far as endorsements and pay per show income is concerned. Early 2009, Telkom Kenya appointed him as the Orange Ambassador for their youth market and began his one-year sh10-million shilling contract by fronting the '
hello tunes ''Hello'' is a salutation or greeting in the English language. It is first attested in writing from 1826. Early uses ''Hello'', with that spelling, was used in publications in the U.S. as early as the 18 October 1826 edition of the ''Norwich C ...
' advertising campaign. Following the successes by the Kenyan Rugby Sevens team, Orange went on to shoot a series of infomercials on Rugby featuring top Kenya rugby players and the genge artist. Also featured in the informercials were label mates Mejja, Jimwat and their producer
Clemo Clement Rapudo Sijenyi (born June 2, 1980) better known as Clemos, is a music producer and co-founder of Calif Records based in Life Ministry House near Hurlingham Business Center along Jabavu Road in Nairobi, Kenya. He won an award for "Producer ...
.


Pamoja Mtaani

''Pamoja Mtaani'', Swahili for "together in the hood" is a new video game in Kenya developed by Warner Bros. Interactive Entertainment. Its basically about a youth band together making their way through a maze of challenges throughout the East African city. The game has a subtle but deliberate agenda: HIV prevention. Players do not directly confront the threat of HIV; instead, they encounter challenges throughout the adventure that lead to lessons about risk and self-confidence. Jua Cali recorded the video games anthem " City in the Sun".


Others

The artiste has also been involved in other major advertisements such as Protex bath soap and Pilsner beer, and the deals have raked in big cash. He's also the Bloodlink Foundation Kenya ambassador. Bloodlink Foundation Kenya is a non-profit charitable trust established in Kenya seeking to assist Kenyan people achieve better health and improved quality of life through partnership with communities, corporate organisations and public sectors.


Discography

Albums: * ''JuacaliSekta'' (October 2006:) * ''Ngeli ya Genge'' (December 2008) * ''TuGenge Yajayo''(December 2013) * ''Mali Ya Umma'' (September 2019)


Awards

Won *
2006 Kisima Music Awards The 2006 Kisima Music Awards were held in Nairobi, Kenya. They were the first of the awards to be broadcast across Africa on television, after the organisers partnered with South African satellite station Channel O, and was also the first to featur ...
Boomba The bladder fiddle was a folk instrument used throughout Europe and in the Americas. The instrument was originally a simple large stringed fiddle (a musical bow) made with a long stick, one or more thick gut strings, and a pig's-bladder resonato ...
Male * 2007 Chaguo La Teeniez Awards (CHAT Awards) – Best Male & Celebrity of the Year *
2007 Kisima Music Awards The 2007 Kisima Music Awards took place at ''Marula Manor'', Nairobi, Kenya ) , national_anthem = "Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = ...
– Best Male Artist & Boomba Male. * 2007 Pearl of Africa Music Awards (PAM Awards) – Best Male Artist (Kenya) * 2008 Chaguo La Teeniez Awards – Favourite Male Artiste & Best Live Stage Performance & Best Collabo Song ("Kwaheri" with Sainapei). Nominated * 2006 Chaguo La Teeniez Awards – nominated in three categories, but won none of them *
2007 MTV Europe Music Awards The 14th annual MTV European Music Awards were held at the Olympiahalle in Munich, Germany on 1 November 2007. The show received a total of 78 million votes, the most in MTV Europe Music Awards history. Foo Fighters opened the show, with frontman ...
– Best Africa Act * 2007 MOBO Awards * 2008
Tanzania Music Awards Tanzania Music Awards are national music awards held annually in Tanzania. They are also known as the Kilimanjaro Music Awards or the Kili Music Awards after their sponsor (Kilimanjaro Premium Lager). The awards were established in 1999 by the ...
– Best East African Song ("Kwaheri") * 2008 MTV Africa Music Awards – Best MaleMtaani.com 5th International Song Contest http://mtaani.com/news/newsdetails/item_2945/juacali-to-rep-the-254-in-the-5th-international-song-contest/


References


External links


Official website
{{DEFAULTSORT:Jua Cali 1979 births Living people Kenyan rappers Kisima Music Award winners