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is a Japanese
video game localization Video game localization (American English), or video game localisation (British English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences), is the process of preparing a video game for a ...
company based in
Shibuya Shibuya (wikt:渋谷, 渋谷wikt:区, 区 ''Shibuya-ku'') is a Special wards of Tokyo, special ward in Tokyo, Japan. As a major commercial and finance center, it houses two of the busiest railway stations in the world, Shinjuku Station (southern ...
,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, ...
. The company was founded in 2005 by Hiroko Minamoto and former ''
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (often abbreviated to ''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The m ...
'' (''EGM'') editor John Ricciardi. They were joined by Ricciardi's EGM colleague Mark MacDonald in 2008, who departed in 2016 to work as VP, Production of Business and Development at Enhance Games. It performs Japanese-to-English and English-to-Japanese translation and localization on a contract basis with credits including ''
Monster Hunter is a Japanese media franchise centered on a series of fantasy-themed action role-playing video games that started with the game '' Monster Hunter'' for the PlayStation 2, released in 2004. Titles have been released across a variety of platforms ...
'', ''
Nier ''Nier'' is an action role-playing video game developed by Cavia and published by Square Enix for the PlayStation 3 and Xbox 360 in April 2010. In Japan, the game was released as for the PlayStation 3 with a younger main character, while an ...
'', '' Dragon Quest'', ''
Fire Emblem is a fantasy tactical role-playing game franchise developed by Intelligent Systems and published by Nintendo. First produced and published for the Famicom in 1990, the series currently consists of sixteen core entries and five spinoffs. ...
'', ''Tales'''',
Undertale ''Undertale'' is a 2015 2D role-playing video game created by American indie developer Toby Fox. The player controls a child who has fallen into the Underground: a large, secluded region under the surface of the Earth, separated by a magical ...
''and more. The company is named after the final level of ''
Super Mario Bros. is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). The successor to the 1983 arcade game '' Mario Bros.'' and the first game in the ''Super Mario'' series, it was first released in 1985 for ...
''


Translation

8-4 generally gets involved in the localization process midway through a game's development, gaining access to a build of the game and script. Occasionally, they are invited to participate throughout the development cycle, as with the case of '' Shadows of the Damned''. As publishers increasingly push for simultaneous worldwide release, they have noted earlier and earlier involvement in projects. In the first step of the process, they familiarize themselves with the game and others in its series by playing through them multiple times and taking notes. To perform the actual translation, they use large
Microsoft Excel Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for App ...
spreadsheets containing the script in both Japanese and English. In addition to word translation, they suggest changes to make the game more accessible to Western audiences. For example, in ''
Glory of Heracles is a Japanese role-playing video game series initially developed and published by Data East and owned by the Paon Corporation and Nintendo. The series began in 1987 with ''Tōjin Makyō Den: Heracles no Eikō'', and three sequels were released ...
'', they recommended that the battle speed be tripled in order to make fighting more exciting. The team cites
Richard Honeywood Richard Mark Honeywood is a video game localization director and professional English/ Japanese translator. He grew up in Australia and moved to Japan after graduating with degrees in computer science and Japanese from the University of Sydney. Hon ...
, founder of Square's localization department, as an influence on their translation style. Beyond merely translating the words, 8-4 attempts to convey the same experience as that of the original language version through attention to tone, user interface, and cultural references. Because of their text-heavy nature, most of 8-4's contracts are for role-playing video games such as ''
Eternal Sonata is a role-playing video game developed by tri-Crescendo and published by Bandai Namco Games. The Xbox 360 version of the game was released on June 14, 2007 in Japan, September 17, 2007 in North America, and October 19, 2007 in Europe. The game w ...
'', ''
Tales of Vesperia is an action role-playing game developed by Namco Tales Studio. The tenth mainline entry in the '' Tales'' series, it was released for the Xbox 360 and published in Japan and North America by Namco Bandai Games in 2008, and in European territor ...
'', and '' Star Ocean: The Last Hope'', which are beyond the capabilities of in-house translation teams. In translating '' Dragon Quest VI: Realms of Revelation'', they inherited Honeywood's ''Dragon Quest'' style guide to aid them in keeping consistency between games. Speaking of their favorite projects, they look to games like '' Baten Kaitos Origins'' where the developers allowed them to take over every aspect of localization including script, debugging, quality assurance, and
voice production In articulatory phonetics, the place of articulation (also point of articulation) of a consonant is a location along the vocal tract where its production occurs. It is a point where a constriction is made between an active and a passive articul ...
. In 2022, 8-4 provided the translation for
Masahiro Sakurai is a Japanese video game director and game designer best known as the creator of the '' Kirby'' and '' Super Smash Bros.'' series. Apart from his work on those series, he also led the design of '' Meteos'' in 2005 and directed '' Kid Icarus: U ...
's YouTube web series, "Masahiro Sakurai on Creating Games".


Games


Podcast

8-4 hosts a bi-weekly
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
dedicated to "Japan, video games, and Japanese video games", known as ''8-4 Play''. It is hosted by the "8-4some" consisting of Mark MacDonald, John Ricciardi, Sarah Podzorski, and Justin Epperson. Being located in Tokyo, 8-4 has the opportunity to attend and share news about many Japanese video game industry events such as
Tokyo Game Show , commonly known as TGS, is a video game expo / convention held annually in September in the Makuhari Messe, in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association (CESA) and Nikkei Business Publications, Inc. ...
, Capcom's Captivate, and
Grasshopper Manufacture is a Japanese video game developer founded on March 30, 1998 by Goichi Suda. They are well known for creating titles such as '' killer7'' and the '' No More Heroes'' series. History The company was founded on March 30, 1998 in Suginami, Ja ...
's Hoppers. As
1UP.com ''1Up.com'' was an American entertainment website that focused on video games. Launched in 2003, ''1Up.com'' provided its own original features, news stories, game reviews, and video interviews, and also featured comprehensive PC-focused conten ...
and EGM alumni, they maintain many of their
video game journalism Video game journalism is a branch of journalism concerned with the reporting and discussion of video games, typically based on a core "reveal–preview–review" cycle. With the prevalence and rise of independent media online, online publicati ...
connections including James Mielke (now of
Q Entertainment was a Japanese video game developer. The studio created, produced, and published digital entertainment content across multiple game consoles, PC broadband and mobile units. It was founded on October 10, 2003 by Tetsuya Mizuguchi, formerly of ...
), Shane Bettenhausen (
Ignition Entertainment Ignition Entertainment Limited, doing business as UTV Ignition Games, was a video game publisher of Indian media conglomerate UTV Software Communications. After The Walt Disney Company acquired UTV Software Communications as a wholly owned subsi ...
), and David Abrams (
Cheap Ass Gamer Cheap Ass Gamer is an online bulletin board system community which focuses on video game deals. The site was founded in May 2003 by David Abrams, who uses the pseudonym "CheapyD" on the forums. Cheap Ass Gamer has over 700,000 visitors per mont ...
), who make regular appearances as guests on the show. They also occasionally have prominent designers as guests such as
Tetsuya Mizuguchi is a Japanese video game designer, producer, and businessman. Along with ex-Sega developers he is the one of the co-founders of the video game development firm Q Entertainment. He formerly worked for Sega as a producer in their Sega AM3 'arcade m ...
and
Akira Yamaoka is a Japanese composer and music producer. He is best known for composing music for several video games in the '' Silent Hill'' series by Konami, among other games. Yamaoka also worked as a producer on the series, as well as composing for the ' ...
. Since 2012, episodes of the podcast have been hosted on
Giant Bomb ''Giant Bomb'' is an American video game website and wiki that includes personality-driven gaming videos, commentary, news, and reviews, created by former ''GameSpot'' editors Jeff Gerstmann and Ryan Davis. The website was voted by '' Time' ...
. Following the
2011 Tōhoku earthquake and tsunami The occurred at 14:46 JST (05:46 UTC) on 11 March. The magnitude 9.0–9.1 (M) undersea megathrust earthquake had an epicenter in the Pacific Ocean, east of the Oshika Peninsula of the Tōhoku region, and lasted approximately six mi ...
, 8-4 was involved in both
Grasshopper Manufacture is a Japanese video game developer founded on March 30, 1998 by Goichi Suda. They are well known for creating titles such as '' killer7'' and the '' No More Heroes'' series. History The company was founded on March 30, 1998 in Suginami, Ja ...
's Grasstream 2 charity event and '' Play For Japan: The Album'', headed by Akira Yamaoka.


References

{{reflist, 30em


External links


Official website1UP.com site
Software companies based in Tokyo Video game companies established in 2005 Video game companies of Japan Video game development companies Video game podcasts Japanese companies established in 2005 2006 podcast debuts Audio podcasts